Martin Splitt

★★★ Do you really need to migrate your images to WebP and AVIF to boost your SEO?

Google recommends using appropriate image formats based on content type. Traditional formats include JPEG, PNG and GIF, while more recent formats such as WebP or AVIF offer better performance....

Jul 02, 2024 ⚡ Analysis available

★★★ Should you really automate image compression for SEO success?

It is recommended to compress images as much as possible without losing more quality than what is acceptable for your site. Once ideal parameters are found, automating the conversion and compression p...

Jul 02, 2024 ⚡ Analysis available

★★ Should you really manually verify automatic image compression results for your website?

After automating image compression, you must always verify the results. Some images may appear lower quality than desired and require manual adjustment of compression parameters....

Jul 02, 2024 ⚡ Analysis available

★★★ Does image quality really need to adapt by screen size for SEO success?

Serve images of different sizes and quality levels depending on the user's device. Small screens can receive smaller and more compressed images, while large screens receive higher quality images....

Jul 02, 2024 ⚡ Analysis available

★★★ Do you really need picture and srcset to optimize responsive images for SEO?

To implement responsive sizing, use the HTML picture element or the srcset attribute on image elements. The browser will automatically choose the best image for the device, and Google Search will use ...

Jul 02, 2024 ⚡ Analysis available

★★ Should you declare alternative image versions using structured data to boost Google's indexing?

It is possible to add structured data to inform Google Search of other available image versions when using responsive sizing with picture or srcset....

Jul 02, 2024 ⚡ Analysis available

★★★ Should you really enable lazy-loading on every single below-the-fold image?

For images that are unlikely to be immediately visible when the page loads (below-the-fold), use lazy-loading to delay their loading until they are likely to become visible. This reduces unnecessary d...

Jul 02, 2024 ⚡ Analysis available

★★★ Is lazy-loading all your images actually hurting your SEO performance?

Don't use lazy-loading for all images because this technique has drawbacks for images that are immediately visible (above-the-fold). It should be reserved for images below the fold....

Jul 02, 2024 ⚡ Analysis available

★★ Should you really be using the HTML loading attribute for lazy-loading in 2024?

The HTML loading attribute can be used to implement lazy-loading. It works in all modern browsers and older browsers simply ignore it, making it safe to use without any side effects....

Jul 02, 2024 ⚡ Analysis available

★★ What are Google's official recommendations for accelerating image loading on your website?

Google provides practical tips and advice for optimizing image loading speed on a website, which helps improve performance and user experience....

Jun 25, 2024 ⚡ Analysis available

★★★ Why does Google discover your pages without indexing them?

Google can discover pages on a website without necessarily indexing them. The series offers tips for understanding and resolving this common situation....

Jun 25, 2024 ⚡ Analysis available

★★ Is mastering Googlebot's crawl process becoming essential for your SEO success?

Google recommends website owners understand how Googlebot explores their website to better optimize their presence in search results....

Jun 25, 2024 ⚡ Analysis available

★★★ Does Google really require structured data to display rich results?

All rich results displayed in Google Search are powered by structured data. This structured data allows Google to improve the appearance of search results for a page....

Feb 01, 2024 ⚡ Analysis available

★★★ Does structured data really help Google understand your content better?

Structured data is inserted into the page and helps machines like Googlebot better understand the page's content....

Feb 01, 2024 ⚡ Analysis available

★★★ Why does Google specifically recommend JSON-LD for structured data over other formats?

Structured data can be in microdata, RDFa, or JSON-LD format. Google specifically recommends using the JSON-LD format....

Feb 01, 2024 ⚡ Analysis available

★★ Which implementation method should you choose for structured data on your website?

To add structured data, you can edit the HTML of your pages directly, use plugins if you're using a CMS like WordPress, or use the interfaces provided by platforms like Wix or Shopify....

Feb 01, 2024 ⚡ Analysis available

★★★ Is the Rich Results Test really enough to validate your structured data?

To verify that your structured data is working correctly, use the Rich Results Test tool which allows you to see your structured data from Google's perspective and validate that it is correct....

Feb 01, 2024 ⚡ Analysis available

★★★ Why don't structured data always display as rich results in Google search?

Adding structured data does not guarantee that Google will display a rich result for the page. Structured data makes a page eligible for rich results, but it does not guarantee their display....

Feb 01, 2024 ⚡ Analysis available

★★★ Is structured data really essential to get rich results in Google search?

Rich results displayed in Google search are powered by structured data. This structured data is markup added to the HTML code of the website....

Jan 31, 2024 ⚡ Analysis available

★★★ Does structured data really guarantee rich results in Google, or is it just part of the puzzle?

When you add structured data to your site, Google Search can use it to display visually enhanced rich results in search engine results pages....

Jan 31, 2024 ⚡ Analysis available