SEO statements by Martin Splitt

★★ Should You Ditch JavaScript for SEO Because of Google's Rendering Costs?

On LinkedIn, Martin Splitt explained that crawling and rendering, particularly JavaScript pages, represented a potentially significant cost for Google, while specifying that there was no need to worry...

Aug 13, 2024 ⚡ Analysis available

★★ Is hreflang really enough to handle nearly identical pages that only differ by currency or VAT?

Very similar pages differing only by VAT, currency, or price can be properly managed with hreflang without duplication issues. Google recognizes these variations as legitimate regional versions of the...

Jul 25, 2024 ⚡ Analysis available

★★★ Does Google really treat internal links as a UX signal for Googlebot?

Internal links are important because they help users identify the next steps to follow and connect individual pages of a website together. Googlebot also uses these internal links in the same way user...

Jul 23, 2024 ⚡ Analysis available

★★★ Does Googlebot really discover your pages through internal links?

Googlebot uses internal links primarily for two things: discovering pages on your site and understanding the relationship between your site's pages. When Googlebot finds a URL in your pages, it may tr...

Jul 23, 2024 ⚡ Analysis available

★★★ Why is the HTML <a> element with an href attribute absolutely essential for Google's crawling?

HTML has a dedicated element for links: the A element. For an A element to be a proper link, it must have a URL in its href attribute. This can be either a relative or absolute URL — both are acceptab...

Jul 23, 2024 ⚡ Analysis available

★★★ Why does Google insist that links should remain real HTML links?

Some developers try to do clever things with other elements like spans, divs, or buttons. But fundamentally, if something behaves like a link, it should be a proper HTML link....

Jul 23, 2024 ⚡ Analysis available

★★★ Is meaningful anchor text still a decisive SEO lever in 2024?

Users and bots prefer meaningful anchor text. Each link should have meaningful words as anchor text, making it easy to spot where the link will lead. This improves user experience and helps with SEO....

Jul 23, 2024 ⚡ Analysis available

★★ Is your internal linking strategy hurting your SEO more than it helps?

Don't create links to everything and everywhere on a page. Doing too much doesn't improve things. You need to apply critical judgment and ask yourself what the next logical steps are and how the conte...

Jul 23, 2024 ⚡ Analysis available

★★ How do you strike the right balance with internal linking without overdoing it?

Links help users and bots understand your content structure, so they must be used thoughtfully: neither too sparingly nor excessively. The goal is finding the right equilibrium....

Jul 23, 2024 ⚡ Analysis available

★★ Why does Google keep emphasizing internal links as the backbone of site crawlability and content discovery?

Links are important for users and bots to find related content on a page. They help identify next steps and enable navigation between different sections of a website....

Jul 23, 2024 ⚡ Analysis available

★★★ Are images really slowing down your site's SEO performance?

Images often constitute a significant portion of the total downloaded weight of a website and are frequently the cause of slowdowns. When used incorrectly, they can not only cost time and money during...