Martin Splitt

★★★ Why can your website be completely invisible to Googlebot even though it displays perfectly in your browser?

The fact that a page is accessible in your browser doesn't mean Googlebot can reach it. robots.txt, a firewall, anti-bot protection, or network issues can block Googlebot. Use Google Search Console's ...

Dec 13, 2024 ⚡ Analysis available

★★ Does Google's new robots.txt report really transform how you manage crawl access?

Google Search Console offers a robots.txt report that lets you verify how your robots.txt file influences Google Search and test its functionality....

Dec 04, 2024 ⚡ Analysis available

★★★ Does robots.txt really block your pages from being indexed?

The robots.txt file serves to tell Googlebot not to crawl certain pages, which is different from preventing them from being indexed. It's useful to prevent Googlebot from spending time on certain reso...

Dec 04, 2024 ⚡ Analysis available

★★★ Why is robots.txt preventing Google from deindexing your pages?

To prevent a page from appearing in Google's index, use the meta robots tag or the X-Robots-Tag header, but do not block the page in robots.txt. Blocking in robots.txt prevents Googlebot from seeing y...

Dec 04, 2024 ⚡ Analysis available

★★★ Why should you never mix robots.txt blocking and meta noindex on the same page?

You should not block a page in robots.txt while using a meta robots noindex tag on that same page. Googlebot will not be able to access the page to see the noindex tag, which can paradoxically lead to...

Dec 04, 2024 ⚡ Analysis available

★★ Should you really declare your XML sitemap in the robots.txt file?

You can use the 'sitemap' directive in your robots.txt file to tell crawlers where to find your XML sitemap, making it easier for them to discover your URLs....

Dec 04, 2024 ⚡ Analysis available

★★ Should you use wildcards in robots.txt to better control your crawl budget?

You can use the asterisk (*) as a wildcard character in your robots.txt file to simplify your rules and create more flexible URL patterns....

Dec 04, 2024 ⚡ Analysis available

★★★ Does Google really respect robots.txt, or is it just a suggestion?

Googlebot and most search engines follow and respect the directives defined in the robots.txt file, although not all bots on the Internet necessarily do so....

Dec 04, 2024 ⚡ Analysis available

★★ Should you manage a separate robots.txt file for each subdomain?

Each subdomain can have its own robots.txt file. For example, shop.example.com/robots.txt is valid and functions independently from the main domain's robots.txt....

Dec 04, 2024 ⚡ Analysis available

★★★ Where exactly should you place your robots.txt file for search engines to actually recognize it?

The robots.txt file must be placed at the root of your domain (example.com/robots.txt). It cannot be placed in a subdirectory like example.com/products/robots.txt, or it will not work....

Dec 04, 2024 ⚡ Analysis available

★★★ Can the HTTP X-Robots Header Really Replace Your Meta Robots Tag?

Instead of using an HTML meta tag, you can use an HTTP header called 'X-Robots-Tag' which can contain exactly the same values as the meta robots tag, offering an alternative way to control indexation....

Dec 04, 2024 ⚡ Analysis available

★★ Can you really stack multiple meta robots directives in just one tag?

You can specify multiple directives in a single meta robots tag, such as disabling snippets and translations at the same time in Google search results....

Dec 04, 2024 ⚡ Analysis available

★★ Can you really control Googlebot News and Googlebot Search separately with distinct meta robots tags?

You can target specific robots by using their name in the name attribute of the meta tag. For example, 'googlebot-news' instead of 'robots' allows you to give instructions only to Googlebot for Google...

Dec 04, 2024 ⚡ Analysis available

★★★ Does the meta robots noindex tag really prevent your pages from being indexed in Google?

To prevent a page from being indexed in Google Search, you can use the meta robots tag with the 'noindex' value in the head section of your HTML. This tag tells Google not to include this page in its ...

Dec 04, 2024 ⚡ Analysis available

★★ Should You Really Worry About Rendering Costs for Google Indexing?

On LinkedIn, Martin Splitt explained to an SEO professional that there's no need to worry too much about aspects related to rendering costs, CPU usage, or server resources when it comes to rendering a...

Nov 26, 2024 ⚡ Analysis available

★★★ Does duplicate content really hurt your Google rankings?

Martin Splitt explains that duplicate content does not negatively affect a site's quality, but it can pose operational problems, particularly slowing down crawling and making performance tracking more...

Nov 19, 2024 ⚡ Analysis available

★★ Should you really merge your pages to boost your SEO performance?

It is advisable to regularly revisit your site's pages to identify opportunities for simplifying and combining similar content. This strategic approach helps maintain an optimized site over time....

Nov 12, 2024 ⚡ Analysis available

★★ Why does merging similar pages boost your SEO even without duplicate content issues?

Rather than maintaining multiple very similar pages, even if Google doesn't flag them as duplicates, it's advisable to combine them. This makes it easier for users to find information, simplifies repo...

Nov 12, 2024 ⚡ Analysis available

★★★ Should you really redirect all non-canonical URLs with 301s for SEO?

For external links pointing to non-canonical URLs, configuring a 301 redirect to the canonical URL is recommended. This type of redirect avoids performance impacts because browsers memorize the redire...

Nov 12, 2024 ⚡ Analysis available

★★★ Is Google ignoring your canonical tag? Here's why your internal links might be to blame

When Google selects a canonical URL different from the one you've declared, it's often because internal links point to a different URL than the one defined as canonical. You need to correct these inte...

Nov 12, 2024 ⚡ Analysis available