Martin Splitt

★★ Do modern CMS really handle sitemaps automatically?

Most content management systems and static hosting services generate sitemap files by default, requiring little manual intervention for activation....

Oct 01, 2026 ⚡ Analysis available

★★★ HTML or XML Sitemap: Which Should You Prioritize for Google Crawling?

An HTML sitemap is designed for users to navigate the site and is not a replacement for an XML sitemap, which is structured specifically for search engines....

Oct 01, 2026 ⚡ Analysis available

★★★ Are XML News Sitemaps Really Essential for News Websites?

News websites benefit from specific sitemaps that list the last 1,000 modified pages. This facilitates the tracking of significant updates by Google's systems....

Oct 01, 2026 ⚡ Analysis available

★★★ Do you really need to index all your pages to rank effectively?

There is no optimal ratio between indexed and non-indexed pages. A site can function well even if many pages are not indexed, as long as the core content is well-represented in the index....

Jul 16, 2026 ⚡ Analysis available

★★★ Should you stop using the indexing report as a checklist?

The indexing report should be used to spot trends or unexpected changes, rather than as an inventory check. This helps to quickly identify potential technical or configuration issues....

Jul 16, 2026 ⚡ Analysis available

★★★ Should You Really Fix All Non-Indexed Pages in Search Console?

The indexing report in Google Search Console should not be treated as a static inventory of things to "fix." Non-indexed pages are not necessarily errors to correct, but rather an opportunity to verif...

Jul 16, 2026 ⚡ Analysis available

★★ Should you double your documentation in Markdown to please Google’s AI?

For documentation or sites offering code, creating Markdown versions can be beneficial for AI systems that will analyze the content in detail, but that requires having an HTML version for human users ...

Jun 15, 2026 ⚡ Analysis available

★★★ Should you create separate versions of your site for LLMs, or is that a recipe for chaos?

Creating parallel versions of your site for different purposes, such as for LLM systems, increases complexity and can lead to errors that are difficult to spot since automated systems won't signal the...

Jun 15, 2026 ⚡ Analysis available

★★ Can AI 'vibe coding' really speed up your SEO web projects?

Simple web project configurations, often repetitive and tedious, can be significantly accelerated through the usage of AI, reducing preparation time from hours to minutes....

May 07, 2026 ⚡ Analysis available

★★ How can AI automate your SEO tests without any coding?

AI can help test websites by using browsers like Chromium to check the user interface, without necessitating in-depth knowledge about element identifiers or coordinates on the pages....

May 07, 2026 ⚡ Analysis available

★★★ Does human expertise still play a crucial role in ranking against generative AI?

Despite AI advancements, it is essential for content creators to bring a human touch and their unique expertise, something that AI cannot replicate. This means providing a distinct perception and expe...

May 01, 2026 ⚡ Analysis available

★★★ Does Google use custom JavaScript scripts to evaluate your pages?

Google uses custom metric scripts to extract more specific data during website page tests, providing flexibility in the pursuit of information that is otherwise unavailable....

Apr 23, 2026 ⚡ Analysis available

★★ Should you really stick to the 100KB limit for your robots.txt file?

Robots.txt files that do not exceed 100KB are common, which is convenient for ensuring optimal performance during crawling by search engines....

Apr 23, 2026 ⚡ Analysis available

★★★ Is BigQuery really essential for analyzing your SEO data at scale?

Google encourages the use of BigQuery to query large web datasets, although it can sometimes be costly, it is crucial for gaining detailed insights into elements such as robots.txt files....

Apr 23, 2026 ⚡ Analysis available

★ Why does Google enforce a strict 1MB image size limit across its developer documentation?

Internally, Google uses a linter that prevents submission to developer documentation sites if an image exceeds one megabyte. This limit is designed to maintain optimal performance on official document...

Mar 30, 2026 ⚡ Analysis available

★★ Can lazy loading really boost your performance without hurting crawlability?

Lazy loading allows you to load only heavy resources (like images) that the user actually sees while scrolling, rather than loading everything upfront. It's a method to make heavy pages less painful t...

Mar 30, 2026 ⚡ Analysis available

★★ Is network compression really enough to optimize your site's crawlability?

Network-level compression helps reduce data transfer time, but does not solve the problem of storage space on the user's device or crawler. Data must be decompressed and stored locally....

Mar 30, 2026 ⚡ Analysis available

★★★ Does page size really matter for SEO when internet connections keep getting faster?

Although internet connections are getting faster, the increase in webpage size is outpacing the increase in median transfer speeds for mobile connections. Size therefore remains an important factor fo...

Mar 30, 2026 ⚡ Analysis available

★★ Do structured data markups really bloat your HTML pages?

Adding structured data can significantly increase the weight of an HTML page. Google documents many types of structured data it supports, and their accumulation can easily bloat a page with invisible ...

Mar 30, 2026 ⚡ Analysis available

★★★ Is mobile-desktop mismatch really destroying your SEO rankings right now?

During the shift to mobile-first indexing, Google observed that a large number of pages showed differences between mobile and desktop versions (distinct URLs). Content was often missing on mobile, alo...

Mar 30, 2026 ⚡ Analysis available