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Do plain text links really transmit PageRank?
Google treats plain text links, where a URL is mentioned within the text, differently than normal HTML links. They are used solely for discovering new pages, but they do not pass PageRank or signals....
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How can you redirect a restructured page into multiple new URLs without losing its PageRank?
When reorganizing content into several new pages, it is advisable to use a 301 redirect from the old page to the new main page in order to retain the benefits of existing links....
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Should you really limit the number of hreflang versions to concentrate your SEO signals?
For hreflang, it is important to ensure that each version of your site has a clear language and localization designation. It is often preferable to limit the number of variations to concentrate SEO si...
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Does a noindex tag ultimately kill your links for good?
Noindex-marked pages are temporarily kept in the index but may be removed if they remain noindex for too long. The links from these pages are then ignored....
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Should you really worry about 404 errors on your site?
404 errors are not problematic in themselves and do not negatively affect your site if there are other external means to find the sought-after information....
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Should you switch your canonical tags with mobile-first indexing?
Even with mobile-first indexing, it's not necessary to switch canonical statements between mobile and desktop versions. Maintain the current state of the canonical relationship....
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Should you really remove all internal search results pages from indexing?
Internal search results pages are generally best excluded from indexing as they can create infinite links with varying quality content, which could harm the overall image of the site....
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Do alt tags really help with traditional web SEO?
Alt tags on images are important for image search because they describe the content of the image, but are less relevant for traditional web search....
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Why do your rankings fluctuate even without a confirmed algorithm update?
Ranking fluctuations can occur and indicate that our algorithms are reevaluating the relevance of content relative to certain queries. It is often linked to the adjustment of our systems to achieve be...
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Can 500 errors really destroy your crawl budget?
Repeated 500 errors signal a potential problem with the server. To prevent overloading the server, Google might reduce the crawl speed....