SEO Essentials 6
Google Search Console
Monitor your site's presence in Google results: performance, index coverage, errors, and Core Web Vitals.
PageSpeed Insights
Analyze page speed and performance on mobile and desktop using both field and lab data.
Rich Results Test
Check if your structured data is valid and eligible for rich results in Google Search.
Google Trends
Explore real-time search trends, compare keywords, and identify emerging topics.
Google Analytics
Measure site traffic, analyze visitor behavior, and track conversions with GA4.
Mobile-Friendly Test
Test whether your page is mobile-friendly according to Google's mobile-first indexing criteria.
Developers 5
Lighthouse
Automated auditing tool built into Chrome DevTools: performance, accessibility, best practices, SEO, and PWA.
Chrome DevTools
Built-in Chrome development tools to inspect, debug, and optimize your web pages.
Web Vitals Extension
Chrome extension to measure Core Web Vitals (LCP, INP, CLS) in real-time on any page.
Schema Markup Validator
Validate your Schema.org markup (JSON-LD, Microdata, RDFa) to check structured data compliance.
URL Inspection API
Programmatic API to inspect the indexing status of your URLs in Google (via Search Console).
Content & Marketing 4
Google Keyword Planner
Research keywords, get search volumes and forecasts to plan your SEO and SEM campaigns.
Google Alerts
Create alerts to monitor brand mentions, competitors, or key topics across the web.
Google Business Profile
Manage your Google Business listing to improve local visibility in Search and Google Maps.
Looker Studio
Create visual SEO dashboards and reports by connecting Search Console, Analytics, and other data sources.
Documentation & Reference 3
Google Search Central
Official Google documentation on search: guides, best practices, and technical recommendations.
Google Search Status Dashboard
Track real-time incidents and ranking updates (Core Updates) affecting Google Search.
Google Search Guidelines
Official Google guidelines for webmasters: content quality, spam policies, and technical requirements.