What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Is it true that Google is massively ignoring product aggregation sites?
A large product aggregator website is facing an indexing anomaly. Googlebot has crawled the site 1.17 million times in just a few weeks. Only 4 pages are indexed out of a total of 180,000, and even th...
Oct 06, 2026 ⚡ Analysis available
★★★ Can a site's perceived quality really limit its crawling by Google?
A site's perceived quality influences the frequency and extent of Google's crawling and indexing. A perception of low quality can limit the amount of crawled content....
Oct 01, 2026 ⚡ Analysis available
★★ Should you hide your sitemaps in robots.txt instead of submitting them publicly?
Sitemap files can be submitted via Search Console or indicated in the robots.txt file. Google can discover sitemaps through these methods, which is useful for sites that do not want their sitemap to b...
Oct 01, 2026 ⚡ Analysis available
★★★ Is it really necessary to stick to 50,000 URLs per sitemap?
Each sitemap file can contain up to 50,000 URLs and has a size limit of around megabytes. Files can be compressed, but the size limit concerns the uncompressed version....
Oct 01, 2026 ⚡ Analysis available
★★★ Do sitemaps really influence Google's choice of the canonical URL?
Google uses sitemaps to help choose the canonical version of a URL. If a URL is listed in a sitemap, it increases the chances that Google will select it as the canonical version....
Oct 01, 2026 ⚡ Analysis available
★★★ Why does Google fail to crawl your sitemaps and how can you fix it?
The 'Couldn't Fetch' errors can be due to the host load, where Google did not have time to extract the sitemap file, or to an insufficient crawl request, often based on the perceived quality of the si...
Oct 01, 2026 ⚡ Analysis available
★★★ Why does Google often overlook the lastmod field in your sitemaps?
The lastmod field in sitemaps is used to indicate the last significant modification date of a page. However, many sites get the dates wrong, which can lead Google to disregard them....
Oct 01, 2026 ⚡ Analysis available
★★★ Is a XML sitemap really necessary for small websites?
Google recommends keeping a sitemap file activated, even for small sites, as most content management systems generate it automatically. There is no negative impact, even if the site remains small....
Oct 01, 2026 ⚡ Analysis available
★★ Why does Google deindex your pages due to errors served with HTTP 200?
A business and supplier site has seen its pages deindexed by Google. The search engine has chosen a third-party online betting site as the canonical URL, with no apparent content relation. Live testin...
Sep 29, 2026 ⚡ Analysis available
★★★ Should we abandon traditional position tracking in SEO?
John Mueller responded on Reddit to questions about how impressions are counted for generative AI results in Search Console. Google already has a help document on the subject, but John Mueller admits ...
Sep 16, 2026 ⚡ Analysis available
★★★ Is it true that programmatic SEO is incompatible with quality content?
In a response published on Bluesky, John Mueller warns against programmatic SEO. According to him, this practice can lead the site to be perceived as spam or nearly so, or of low quality. To recall, p...
Sep 08, 2026 ⚡ Analysis available
★★★ Should you really clean up outdated links on your site?
On Reddit, John Mueller responded to a question about old outgoing links pointing to a site that has changed ownership and now hosts dubious content. His answer: Google does not penalize this type of ...
Sep 01, 2026 ⚡ Analysis available
★★ Does Google really launch its SEO updates before officially announcing them?
John Mueller reiterated a position that has been stated numerous times in the past: Google never announces an update late. The announcement comes almost simultaneously with the actual deployment. Why ...
Aug 25, 2026 ⚡ Analysis available
★★★ What should you do when your SEO metadata contradicts itself?
On Bluesky, John Mueller responded to a user who reported that a product page displayed 'out of stock' while the server HTML and structured data indicated 'available'. John Mueller advises against hav...
Aug 04, 2026 ⚡ Analysis available
★★★ Can internal search results truly harm your Google ranking?
If search result pages contain irrelevant terms, they could be perceived as an attempt to manipulate Google’s ranking system, which could affect the overall quality of the site....
Jul 30, 2026 ⚡ Analysis available
★★★ Are internal search result pages still considered spam by Google?
Internal search result pages were previously considered automatically generated content and should be blocked, although this is no longer stated in current policies....
Jul 30, 2026 ⚡ Analysis available
★★★ Does the Search Console removal tool really block Google from crawling your pages?
The Search Console removal tool does not prevent pages from being crawled; it only removes them from search results. It is not a solution for managing search result pages....
Jul 30, 2026 ⚡ Analysis available
★★★ Is it really necessary to replace robots.txt with noindex to block internal search results pages?
Another option is to use the noindex tag to prevent the indexing of search results pages while allowing Google to explore them....
Jul 30, 2026 ⚡ Analysis available
★★★ Should you really block internal search result pages with robots.txt?
It is advised to block internal search result pages with a robots.txt file to prevent an infinite number of crawlable URLs by Google....
Jul 30, 2026 ⚡ Analysis available
★★★ Are Internal Search Results Draining Your Crawl Budget?
Internal search results pages can lead Googlebot to crawl an infinite number of URLs, wasting the site's crawl budget and potentially overloading your server....
Jul 30, 2026 ⚡ Analysis available
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