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What should you do if your site lost traffic after a Core Update without making any mistakes?
The May 2020 Core Algorithm Update is complete and deployed. If a site has lost traffic, it doesn’t necessarily mean there’s a problem: the decline may be due to the emergence of higher quality conten...
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Are Core Web Vitals Really Going to Transform Your SEO Strategy?
Google has announced new ranking signals related to user experience (Core Web Vitals), but they won't launch until the end of 2020. Webmasters must first focus on their current priorities, particularl...
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Can Google really delay Mobile-First Indexing indefinitely?
The forced migration of all sites to Mobile-First Indexing, initially planned for September 1, 2020, may be postponed. Google is re-evaluating this date due to the COVID context and will communicate a...
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Why do your Google metrics never align between Search Console, Analytics, and Business Profile?
Different Google tools (Search Console, Google Analytics, Google My Business) use different collection methods and definitions for similar metrics. It is normal for the numbers not to match across the...
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Why doesn't Google canonicalize URLs with fragments in sitelinks and rich results?
Google normally canonicalizes URLs with fragments (#) in standard search results, but not in sitelinks or rich results (like FAQs). In these cases, the URL with the fragment is recorded as it is in th...
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Are mobile and desktop accordions really neutral for SEO?
Google recognizes and correctly indexes hidden content in accordions, whether on mobile or desktop. With Mobile-First Indexing, hidden content on desktop has no impact on indexing because Google mainl...
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Does the HTTP header rel=canonical really work to manage duplicate content?
The rel=canonical attribute specified via the HTTP header is still recognized and effective. Google recommends using it if pages (like PDFs) are duplicated across multiple domains (separate PC and mob...
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Is it true that all sites indexed after July 2019 default to Mobile-First Indexing?
Sites created and indexed after July 2019 are supposed to be automatically in Mobile-First Indexing. If Search Console still displays 'desktop Googlebot', it is likely a display bug in the tool, as se...
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Why are your pages still not indexed after 60 days in Search Console?
If a page is not indexed after 60 days despite being submitted via Search Console, you should check that the property is properly registered, that the URL Inspection Tool has been used (clicking 'Requ...
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What happens when Google occasionally indexes HTTP instead of HTTPS even after an SSL migration?
If HTTP and HTTPS coexist without redirection or canonical, Google may index the HTTP version instead of HTTPS. To correct this, implement a 301 redirect from HTTP to HTTPS and/or add a rel=canonical ...
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What really causes your sitemap to fail in Search Console and how can you effectively resolve the issue?
If submitting a sitemap fails in Search Console, the best action is to use the 'Send Feedback' feature in Search Console with a detailed description (ideally in English, but Japanese works too via Goo...
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Is your brand disappearing from the SERPs for no apparent reason: can Google feedback really fix it?
If a site disappears from search results for its brand name without an identifiable reason (no manual penalty in Search Console, no obvious spam links), use the 'Send feedback' button at the bottom of...
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Subdomain or New Domain: What Does Google Really Think for SEO?
To launch a new service, the choice between a subdomain and a new domain should be based on user experience and business logic, not on SEO considerations. Google advises against making decisions based...
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Do Google penalties really transfer between domains and subdomains?
Google does not publicly specify whether a manual penalty on a main domain affects its subdomains or the other way around, as it would reveal the internal workings of the anti-spam fight. Google recom...
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Do links between root domains and subdomains really pass PageRank?
Google does not confirm whether links between root domains and subdomains (or between subdomains) are treated as internal or external links, nor their 'strength.' The decision to structure as subdomai...
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Can you relaunch an old domain without being penalized for duplicate content by spammers?
If a site that has been closed for a year is relaunched on a new domain and its content has been copied by scraping sites, Google will likely not penalize the legitimate site for duplication. The algo...
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Should you really report every scraping URL via the Spam Report to prompt action from Google?
In the face of mass scraping or hacked sites displaying stolen content, Google advises reporting each URL via the Spam Report. Although each report may not lead to individual action, these reports ass...
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Why doesn't Google display your FAQ rich results even with perfect markup?
The display of FAQ rich results in the SERPs is determined by Google's algorithm, not by the webmaster. Even if the structured data is correct and error-free in Search Console, Google may choose not t...
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Is it possible to add FAQs to your pages just to secure rich results in SEO?
It is acceptable to add an FAQ section to a page (such as a product or category page) even if it didn't exist before, as long as the FAQ is genuinely useful and relevant to the user. However, mechanic...
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Should you really submit all paginated pages in the XML sitemap?
For a large site with pagination, it is not necessary to send all pagination pages (page 2, 3, 100…) in the XML sitemap. Google recommends only submitting important pages. Since the rel=next/prev attr...