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Should you analyze topics instead of individual keywords in Google Search Console?
It is preferable to use topics rather than individual search terms to analyze trends. A topic groups multiple search terms including spelling mistakes, variations, acronyms and covers all languages, w...
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Should you really sacrifice SEO planning time to cover breaking news in real time?
A well-defined SEO content strategy must combine advance planning of special moments throughout the year, while maintaining bandwidth to monitor and cover emerging news in real time....
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Do you really need to chase every emerging trend to rank higher in Google?
An important aspect of SEO is to remain continuously aware of emerging trends, knowing when a new subject or search term becomes popular in your industry, so you can prepare high-quality content for u...
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Should you really publish your content before seasonal search peaks hit?
To prioritize content topics, identify seasonal trends in search data and create a content calendar. Publish high-quality content just before predictable search peaks....
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Is geographic optimization the missing piece that's holding back your SEO results?
When setting content priorities, make sure you're optimizing for the right geographic audience, because search trends vary by country and region....
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Can Google Trends really generate actionable SEO content ideas for your strategy?
The Trending Now section of Google Trends can be used to find content ideas for your website by identifying growing search terms and filtering them according to your needs. This inverted approach allo...
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Should you really be monitoring Google Trends to anticipate search peaks before your competitors do?
Google Trends allows you to monitor major events like elections or the Olympic Games by showing when a trend actually started. This information helps you create timely and relevant content based on wh...
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Should you prioritize real search volume over search interest to build your content strategy?
Trending Now now displays approximate real search volume on Google, which differs from the traditional search interest metric. This data allows you to better assess the scale of a trend and its potent...