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Should you really convert your business objectives into online metrics to succeed with SEO?
To have a successful website, you need to convert your real business objectives into measurable online metrics. For example, for a blog, track the rate of returning readers versus new visitors and tim...
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Why is measuring your SEO performance without a solid baseline completely pointless?
It is essential to establish a performance baseline (reference data) in order to compare and track subsequent improvements. You must track your metrics over a few months to obtain solid data before yo...
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Should you really obsess over ranking #1 at all costs in SEO?
Targeting the number one position for a specific keyword isn't always a valid strategy, depending on how competitive your industry is. Even if you rank well for a keyword, people may not click on your...
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Is SEO really a never-ending process, or can you achieve lasting results with one-off optimizations?
Optimizing a website is not a one-time configuration but a continuous process. You need to define actions to improve specific metrics, commit to regular monitoring, and analyze changes in both directi...
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Is your CTR in Search Console really revealing the true performance of your content?
Search Console helps you understand which content is most popular in search and how users find your site by displaying all queries for which your site appears in search results....
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Why does Google insist on the complete funnel Search Console + Analytics approach?
You need to trace a complete funnel: how many times your site appears in search results, how many people actually visit your site, how many stay on the page, and how many complete the defined objectiv...
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Should you really be leveraging unanswered questions to generate SEO content?
Unanswered questions that emerge directly from search and relate to your site's content can serve as inspiration for creating new content, providing more useful information, and potentially attracting...
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Why aren't your most clicked pages aligned with your content strategy?
If your primary target queries focus on one topic but your pages with the best click-through rates cover a different topic, consider adjusting your content strategy to create more content that actuall...
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Could your traffic metrics be hiding untapped business opportunities right under your nose?
If your most visited pages cover a topic different from your main services, this may reveal a new business opportunity to expand your service offering in that direction....
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Should you really be factoring seasonality into your SEO strategy?
To put your site's performance into perspective, you need to continuously track metrics and take into account factors like seasonality and the level of competitiveness in your industry sector....
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Is Google’s Site Kit really worth it for centralizing your SEO data in WordPress?
Site Kit is a WordPress plugin that centralizes insights from various Google products (Search Console, Analytics, AdSense, PageSpeed Insights) directly in the WordPress dashboard. It automatically pla...