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Should you really convert your business objectives into online metrics to succeed with SEO?
To have a successful website, you need to convert your real business objectives into measurable online metrics. For example, for a blog, track the rate of returning readers versus new visitors and tim...
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Why is measuring your SEO performance without a solid baseline completely pointless?
It is essential to establish a performance baseline (reference data) in order to compare and track subsequent improvements. You must track your metrics over a few months to obtain solid data before yo...
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Should you really obsess over ranking #1 at all costs in SEO?
Targeting the number one position for a specific keyword isn't always a valid strategy, depending on how competitive your industry is. Even if you rank well for a keyword, people may not click on your...
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Is SEO really a never-ending process, or can you achieve lasting results with one-off optimizations?
Optimizing a website is not a one-time configuration but a continuous process. You need to define actions to improve specific metrics, commit to regular monitoring, and analyze changes in both directi...
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Is your CTR in Search Console really revealing the true performance of your content?
Search Console helps you understand which content is most popular in search and how users find your site by displaying all queries for which your site appears in search results....
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Why does Google insist on the complete funnel Search Console + Analytics approach?
You need to trace a complete funnel: how many times your site appears in search results, how many people actually visit your site, how many stay on the page, and how many complete the defined objectiv...
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Should you really be leveraging unanswered questions to generate SEO content?
Unanswered questions that emerge directly from search and relate to your site's content can serve as inspiration for creating new content, providing more useful information, and potentially attracting...
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Why aren't your most clicked pages aligned with your content strategy?
If your primary target queries focus on one topic but your pages with the best click-through rates cover a different topic, consider adjusting your content strategy to create more content that actuall...
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Could your traffic metrics be hiding untapped business opportunities right under your nose?
If your most visited pages cover a topic different from your main services, this may reveal a new business opportunity to expand your service offering in that direction....
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Should you really be factoring seasonality into your SEO strategy?
To put your site's performance into perspective, you need to continuously track metrics and take into account factors like seasonality and the level of competitiveness in your industry sector....
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Is Google’s Site Kit really worth it for centralizing your SEO data in WordPress?
Site Kit is a WordPress plugin that centralizes insights from various Google products (Search Console, Analytics, AdSense, PageSpeed Insights) directly in the WordPress dashboard. It automatically pla...
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How can Search Console APIs change your SEO workflow in a CMS?
Verification and Search Console APIs can be integrated into content management systems (CMSs) to facilitate users' access to their search statistics and other functionalities, empowering users and mak...
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Are WordPress plugins jeopardizing your organic visibility if you neglect their security?
Plugins can be an entry point for attacks if security updates are not regularly applied. It's essential to provide automatic updates and follow coding best practices to minimize vulnerabilities....
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Do website themes really influence mobile rankings and SEO performance?
Website themes need to be optimized for performance and be responsive to ensure they load quickly and display properly on mobile devices. Use tools like Lighthouse to test these aspects....
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How can Search Console effectively monitor your indexed apps?
Developers can use Search Console to monitor impressions, clicks, and errors associated with the indexed content of their applications. This requires being registered as an owner on the Google Play ac...
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What makes Fetch as Google for apps a game changer for mobile indexing?
The Fetch as Google tool enables developers to see how Googlebot renders the content of an application, facilitating the identification of issues such as blocked content or content obscured by inacces...
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Are ASO and App Indexing two mobile strategies that Google clearly distinguishes?
ASO focuses on optimizing the app descriptions on app stores, while App Indexing deals with the internal content of the application to help it appear in search results....