Martin Splitt

★★★ Is a website really still the number one tool for maximizing your online visibility in 2024?

If the goal is to make information or services available to the greatest number of people possible, a website remains the best solution in 2026, according to Martin Splitt's perspective....

Feb 12, 2026 ⚡ Analysis available

★★ Are social media platforms becoming real SEO competitors for your website?

Social networks have begun optimizing their content for search engines (SEO) and are gaining visibility in search results, unlike previous years when they were not optimized for this purpose....

Feb 12, 2026 ⚡ Analysis available

★★★ Are Automated SEO Audits Actually Hurting Your Rankings?

Martin Splitt emphasizes that a truly useful technical audit must be contextualized. In other words, it must be adapted to each site, rather than driven solely by automated metrics. In short, it is im...

Nov 11, 2025 ⚡ Analysis available

★★ Why does your technical SEO audit fail without involving the dev team?

It is very useful to dialogue with people familiar with the site and its technology to verify if your assessment makes sense to them and to better understand the technical context....

Nov 06, 2025 ⚡ Analysis available

★★ How can you prioritize your SEO fixes without wasting endless time and resources?

Audit results should be grouped and prioritized according to two criteria: the amount of effort required to fix the issue and the impact that the correction will have on the site....

Nov 06, 2025 ⚡ Analysis available

★★★ Should you really implement every recommendation your SEO audit tools suggest?

You shouldn't blindly follow the recommendations of audit tools. It's essential to ensure that the results are relevant to the site in question and to take the time to prioritize them for maximum impa...

Nov 06, 2025 ⚡ Analysis available

★★ Is your SEO audit actually helping you—or wasting resources on irrelevant checks?

The specific aspects of an audit can vary depending on your site. For example, an international site with different language versions should include an hreflang audit, but this makes no sense for a si...

Nov 06, 2025 ⚡ Analysis available

★★★ Should you really worry about a spike in 404 errors in Google Search Console?

A high number of 404 errors is normal and expected if you've recently deleted a lot of content. It's not a problem in itself, but a normal consequence. Conversely, an unexplained increase in 404 respo...

Nov 06, 2025 ⚡ Analysis available

★★ Are you really leveraging Google Search Console's crawl data to boost your indexation strategy?

The Crawl Stats report in Google Search Console allows you to discover how your server interacts with Google's robots and identify potential server interaction problems....

Nov 06, 2025 ⚡ Analysis available

★★★ What are the technical priorities Google really wants you to audit first?

Aspects to verify during an audit include: routing or network issues, HTTP headers and metadata, redirect chains or loops, canonicalization and internal link issues, as well as markup and rendering pr...

Nov 06, 2025 ⚡ Analysis available

★★★ Is your SEO audit doomed to fail before you even start?

You must first understand how your site works at the technology level, then use the right tools to identify problems affecting that specific technical foundation, before grouping results based on the ...

Nov 06, 2025 ⚡ Analysis available

★★★ Is your technical SEO audit actually missing what really matters?

A technical audit must accomplish three things: use tools to identify potential problems, create a report tailored to the specific site to make sense of the data found, then formulate suggestions base...

Nov 06, 2025 ⚡ Analysis available

★★★ Should a technical SEO audit really go beyond crawlability and indexation?

A technical SEO audit must ensure that no technical issues prevent or interfere with site crawling or indexation. It should use checklists and guidelines, but requires experience to adapt these tools ...

Nov 06, 2025 ⚡ Analysis available

★★★ Should You Really Avoid Lazy Loading on Above-the-Fold Images to Improve Your SEO?

In a recent episode of Search Off the Record, Martin Splitt warns against using lazy loading for images that are visible as soon as users land on the page: this delays the Largest Contentful Paint (LC...

Aug 26, 2025 ⚡ Analysis available

★ Why does Google really insist that infinite scroll and lazy loading are fundamentally different?

Infinite scroll and lazy loading are philosophically different: lazy loading loads non-critical resources of an already-defined page, while infinite scroll loads additional content to create an infini...

Aug 21, 2025 ⚡ Analysis available

★★ Are CSS background images really invisible to Google's search algorithm?

Decorative images loaded via CSS are generally not indexed by Google. Only images that are semantically important to the content (via HTML img tags) are taken into account for indexing....

Aug 21, 2025 ⚡ Analysis available

★★ Is lazy loading destroying your image indexation in Google?

If your images aren't being indexed at scale, this may indicate a lazy loading implementation problem. Verify that images appear correctly in the Google Images index to confirm their detection....

Aug 21, 2025 ⚡ Analysis available

★★ Is native HTML lazy loading really enough to optimize your page crawl?

Native HTML lazy loading only works for image and iframe elements. To lazy load other content (videos, widgets, comments, API content), custom JavaScript remains necessary....

Aug 21, 2025 ⚡ Analysis available

★★ What if your LCP is a text block loaded in JavaScript—how does Google actually measure it?

Largest Contentful Paint isn't necessarily an image. A substantial text block loaded late via an API can also constitute the LCP and be impacted by inefficient loading....

Aug 21, 2025 ⚡ Analysis available

★★ Does lazy loading really boost your SEO, or just your page speed?

The main SEO impact of lazy loading comes through performance improvement. Core Web Vitals are a ranking factor, although their weight is generally minimal except in exceptional cases....

Aug 21, 2025 ⚡ Analysis available