Martin Splitt

★★ Does network compression really improve your site's crawl budget?

Network-level compression reduces the amount of data transferred, but doesn't decrease the storage space needed on the user's device or crawler side. It only helps accelerate the transfer....

Mar 30, 2026 ⚡ Analysis available

★ Is Google really processing 40 billion spam URLs every single day?

Google detects and processes billions of spam URLs every day. The exact figure mentioned on Google's official blog reaches 40 billion URLs per day....

Mar 30, 2026 ⚡ Analysis available

★★ Does page speed really impact conversions according to Google?

Studies show that faster websites have better retention and conversion rates. Speed depends partly on page weight: the more data there is to transfer, the longer the network and processor take to proc...

Mar 30, 2026 ⚡ Analysis available

★★★ Is your desktop content disappearing from Google rankings because it's missing on mobile?

If content present on the desktop version is missing from the mobile version, the site won't be able to rank for queries related to that missing content, because mobile-first indexing prioritizes the ...

Mar 30, 2026 ⚡ Analysis available

★★★ Is your mobile site missing critical content that exists on desktop?

During the rollout of mobile-first indexing, Google observed numerous cases where mobile and desktop versions of the same content (different URLs) presented significant gaps: missing content, absent l...

Mar 30, 2026 ⚡ Analysis available

★★ Is your structured data bloating your pages too much to be worth the SEO investment?

Structured data can significantly increase a page's HTML weight because it is intended for machines rather than users. Google supports many types of structured data, which can easily bloat a page....

Mar 30, 2026 ⚡ Analysis available

★★★ Is Google Really Measuring Page Weight the Way You Think It Does?

For Google, page weight (page size) corresponds to the raw bytes transferred by URL, and not the total sum of all downloaded resources. This definition differs from that of users who often consider th...

Mar 30, 2026 ⚡ Analysis available

★★★ Does the 15 MB Googlebot crawl limit really kill your indexation, and how can you fix it?

Googlebot retrieves a default of 15 megabytes of raw content (raw bytes) per URL, then stops. This 15 MB limit applies to each URL individually: if your HTML references other resources, each one has i...

Mar 30, 2026 ⚡ Analysis available

★★★ Why does modifying canonicals with JavaScript create contradictory signals that confuse Google?

When a canonical tag is present in the initial HTML and then modified by JavaScript, this creates mixed signals that are difficult to interpret. Google discourages changing metadata with JavaScript be...

Feb 26, 2026 ⚡ Analysis available

★★★ Are hreflang tags really ignored by Google when placed in the <body>?

When link hreflang tags are moved into the <body> (for example due to a script injecting an iframe that prematurely closes the <head>), they are correctly ignored by Google's infrastructure. These tag...

Feb 26, 2026 ⚡ Analysis available

★★ Does a clean website really boost your credibility in Google's eyes?

Having a well-designed website with an appropriate domain name and HTTPS strengthens the credibility and trust users place in a business or project, compared to a presence limited to social media alon...

Feb 12, 2026 ⚡ Analysis available

★★★ Is a website really still the number one tool for maximizing your online visibility in 2024?

If the goal is to make information or services available to the greatest number of people possible, a website remains the best solution in 2026, according to Martin Splitt's perspective....

Feb 12, 2026 ⚡ Analysis available

★★ Are social media platforms becoming real SEO competitors for your website?

Social networks have begun optimizing their content for search engines (SEO) and are gaining visibility in search results, unlike previous years when they were not optimized for this purpose....

Feb 12, 2026 ⚡ Analysis available

★★★ Are Automated SEO Audits Actually Hurting Your Rankings?

Martin Splitt emphasizes that a truly useful technical audit must be contextualized. In other words, it must be adapted to each site, rather than driven solely by automated metrics. In short, it is im...

Nov 11, 2025 ⚡ Analysis available

★★ Why does your technical SEO audit fail without involving the dev team?

It is very useful to dialogue with people familiar with the site and its technology to verify if your assessment makes sense to them and to better understand the technical context....

Nov 06, 2025 ⚡ Analysis available

★★ How can you prioritize your SEO fixes without wasting endless time and resources?

Audit results should be grouped and prioritized according to two criteria: the amount of effort required to fix the issue and the impact that the correction will have on the site....

Nov 06, 2025 ⚡ Analysis available

★★★ Should you really implement every recommendation your SEO audit tools suggest?

You shouldn't blindly follow the recommendations of audit tools. It's essential to ensure that the results are relevant to the site in question and to take the time to prioritize them for maximum impa...

Nov 06, 2025 ⚡ Analysis available

★★ Is your SEO audit actually helping you—or wasting resources on irrelevant checks?

The specific aspects of an audit can vary depending on your site. For example, an international site with different language versions should include an hreflang audit, but this makes no sense for a si...

Nov 06, 2025 ⚡ Analysis available

★★★ Should you really worry about a spike in 404 errors in Google Search Console?

A high number of 404 errors is normal and expected if you've recently deleted a lot of content. It's not a problem in itself, but a normal consequence. Conversely, an unexplained increase in 404 respo...

Nov 06, 2025 ⚡ Analysis available

★★ Are you really leveraging Google Search Console's crawl data to boost your indexation strategy?

The Crawl Stats report in Google Search Console allows you to discover how your server interacts with Google's robots and identify potential server interaction problems....

Nov 06, 2025 ⚡ Analysis available