Martin Splitt

★★★ Does Google use custom JavaScript scripts to evaluate your pages?

Google uses custom metric scripts to extract more specific data during website page tests, providing flexibility in the pursuit of information that is otherwise unavailable....

Apr 23, 2026 ⚡ Analysis available

★★ Should you really stick to the 100KB limit for your robots.txt file?

Robots.txt files that do not exceed 100KB are common, which is convenient for ensuring optimal performance during crawling by search engines....

Apr 23, 2026 ⚡ Analysis available

★★★ Is BigQuery really essential for analyzing your SEO data at scale?

Google encourages the use of BigQuery to query large web datasets, although it can sometimes be costly, it is crucial for gaining detailed insights into elements such as robots.txt files....

Apr 23, 2026 ⚡ Analysis available

★ Why does Google enforce a strict 1MB image size limit across its developer documentation?

Internally, Google uses a linter that prevents submission to developer documentation sites if an image exceeds one megabyte. This limit is designed to maintain optimal performance on official document...

Mar 30, 2026 ⚡ Analysis available

★★ Can lazy loading really boost your performance without hurting crawlability?

Lazy loading allows you to load only heavy resources (like images) that the user actually sees while scrolling, rather than loading everything upfront. It's a method to make heavy pages less painful t...

Mar 30, 2026 ⚡ Analysis available

★★ Is network compression really enough to optimize your site's crawlability?

Network-level compression helps reduce data transfer time, but does not solve the problem of storage space on the user's device or crawler. Data must be decompressed and stored locally....

Mar 30, 2026 ⚡ Analysis available

★★★ Does page size really matter for SEO when internet connections keep getting faster?

Although internet connections are getting faster, the increase in webpage size is outpacing the increase in median transfer speeds for mobile connections. Size therefore remains an important factor fo...

Mar 30, 2026 ⚡ Analysis available

★★ Do structured data markups really bloat your HTML pages?

Adding structured data can significantly increase the weight of an HTML page. Google documents many types of structured data it supports, and their accumulation can easily bloat a page with invisible ...

Mar 30, 2026 ⚡ Analysis available

★★★ Is mobile-desktop mismatch really destroying your SEO rankings right now?

During the shift to mobile-first indexing, Google observed that a large number of pages showed differences between mobile and desktop versions (distinct URLs). Content was often missing on mobile, alo...

Mar 30, 2026 ⚡ Analysis available

★★ Does site speed really impact your conversion rates?

Google acknowledges that studies show faster websites have better retention and conversion rates. Speed depends partly on page size: the more data to transfer, the longer the loading time....

Mar 30, 2026 ⚡ Analysis available

★★★ Does Googlebot really stop crawling after 15 MB per URL?

By default, Googlebot fetches 15 megabytes of raw content per URL, then stops. This limit applies individually to each URL: if an HTML page references external resources, each of those resources also ...

Mar 30, 2026 ⚡ Analysis available

★★ Does Google really block 40 billion spam URLs every single day?

Google intercepts tens of billions of spam URLs every day, a figure that illustrates the scope of spam that search engines must face....

Mar 30, 2026 ⚡ Analysis available

★★ Does structured data really slow down your crawl budget?

Structured data is designed for machines, not users. Depending on the volume of structured data added (Google supports many types), a page's HTML weight can increase considerably....

Mar 30, 2026 ⚡ Analysis available

★★ Is your page weight really slowing down your SEO performance?

Studies show that fast websites have better retention and conversion rates. Speed depends partly on page size: the more data to transfer, the longer the transfer and processing time....

Mar 30, 2026 ⚡ Analysis available

★★★ Why is mobile-desktop parity sabotaging your rankings in Mobile-First Indexing?

When transitioning to Mobile-First Indexing, Google observed that a large number of pages lacked parity between mobile and desktop versions. Content was missing, links were absent, navigation and meta...

Mar 30, 2026 ⚡ Analysis available

★★★ Does Googlebot really stop at 15 MB per URL?

By default, Googlebot retrieves 15 megabytes of raw content per URL, then stops. This limit applies per URL: if your HTML references other resources, each of them has its own 15 MB limit....

Mar 30, 2026 ⚡ Analysis available

★★ Can image optimization really cut your page weight by 90%?

It is recommended to optimize images for the web. An appropriately compressed image is visually identical to the original on screen, but can reduce file size from several megabytes to less than one me...

Mar 30, 2026 ⚡ Analysis available

★★ Does Google really block 40 billion spam URLs daily—and how does your site avoid the filter?

Google processes and blocks approximately 40 billion spam URLs per day, which illustrates the scale of the spam problem on the internet and the challenges search engines face in combating it....

Mar 30, 2026 ⚡ Analysis available

★★★ Is content disparity between mobile and desktop killing your rankings in mobile-first indexing?

During mobile-first indexing, Google has found that a large number of pages present significant differences between their mobile and desktop versions: missing content, absent links, different navigati...

Mar 30, 2026 ⚡ Analysis available

★★★ Does page loading speed really impact your conversion rates?

Studies show that faster websites have better retention and conversion rates. Reducing page size helps improve speed, because less data to transfer means faster loading and processing....

Mar 30, 2026 ⚡ Analysis available