Martin Splitt

★★★ Should you really be asking your customers to shape your SEO strategy?

An effective method to develop a content strategy is to ask existing customers directly how they found you, what they were looking for, and where they performed their searches....

Jul 10, 2025 ⚡ Analysis available

★★ Is searching your domain name on Google really enough to verify your site's technical health?

To verify that your site is technically sound, search your site by its name and domain name in Google. If results appear, the technical configuration is probably acceptable....

Jul 10, 2025 ⚡ Analysis available

★★ Are popular CMS platforms like WordPress really enough for serious technical SEO?

For small businesses using common CMS platforms like WordPress, Wix, or Squarespace, the technical foundation is generally solid and allows you to focus more on content creation....

Jul 10, 2025 ⚡ Analysis available

★★★ Should you really tailor your SEO strategy to your audience before optimizing technically?

It is crucial to understand who your potential customers are and how they conduct their searches. This enables you to create relevant content and be visible at the right moment in their search journey...

Jul 10, 2025 ⚡ Analysis available

★★★ Should you really define goals and conversions before optimizing your SEO?

Before working on SEO, it is essential to clearly define your website's objective and desired conversion. This helps guide your content strategy and identify what is truly necessary....

Jul 10, 2025 ⚡ Analysis available

★★★ Why does Google treat a domain change as a complete site migration?

When you want to move from an old domain to a new domain in Google Search, this constitutes a site migration. This operation requires following the official site migration process documented by Google...

Jul 09, 2025 ⚡ Analysis available

★★★ Does semantic HTML structure really matter for Google's content understanding?

Using appropriate semantic HTML tags such as headings, sections and articles makes it easier for Google to understand content, compared to a succession of divs without structural meaning....

Jun 26, 2025 ⚡ Analysis available

★★★ Is your JavaScript content actually being indexed by Google, or is it invisible to Googlebot?

To verify if JavaScript is working correctly for SEO, use the URL inspection tool in Search Console or the rich results test. If important content appears in the rendered HTML, it will be indexed....

Jun 26, 2025 ⚡ Analysis available

★★★ Are Core Web Vitals Really a Ranking Factor in Google?

Core Web Vitals are useful for monitoring performance and detecting issues, but they don't directly correspond to SEO rankings. Improving a score from 85 to 87 doesn't guarantee better positioning....

Jun 26, 2025 ⚡ Analysis available

★★ Do CSS class names really affect your search rankings?

CSS class names are purely technical information. There's no need to include keywords in them, as Google doesn't use them for ranking purposes....

Jun 26, 2025 ⚡ Analysis available

★★ Do HTML comments really have any impact on your Google rankings?

Google downloads HTML comments because they're part of the source code, but it doesn't process or index them. Their content has no impact on your search engine rankings....

Jun 26, 2025 ⚡ Analysis available

★★★ Are broken metadata silently sabotaging your SEO without triggering indexation failures?

If metadata like structured data, titles, descriptions, or robots tags are malformed and cannot be parsed correctly, they will not work. This doesn't prevent indexation, but the associated features wi...

Jun 26, 2025 ⚡ Analysis available

★★ Why Are Your Google Impressions Skyrocketing While Clicks Remain Flat?

A new term is stirring up the SEO sphere: "The Great Decoupling," introduced by Darwin Santos and now widely referenced in conferences and publications. It describes an increasingly visible phenomenon...

Jun 24, 2025 ⚡ Analysis available

★★★ Why is applying the same SEO recommendations to every website a strategic mistake?

A site serving a specific niche with regulated content in a single country will have vastly different needs than a multinational multilingual brand. SEO recommendations must be tailored to the specifi...

Jun 12, 2025 ⚡ Analysis available

★★★ Is cutting back on JavaScript really the secret to better SEO performance?

If you can avoid JavaScript for what you're doing, you absolutely should. However, JavaScript remains necessary for certain features like enabling a website to work offline. This recommendation is hig...

Jun 12, 2025 ⚡ Analysis available

★★ Does Google really prioritize user experience over everything else in its ranking algorithm?

Google's agenda as a search engine is to build the best possible search engine. To achieve this, Google wants the web to be accessible, fast, and pleasant to use for users....

Jun 12, 2025 ⚡ Analysis available

★★ Do you really need to master web development to excel at technical SEO?

While some SEO specialists in specific domains like international content may not need deep technical knowledge, generalist SEOs and particularly technical SEOs should understand the aspects of web de...

Jun 12, 2025 ⚡ Analysis available

★★★ Do you really need to master web development to succeed in SEO?

To deeply optimize a system the way SEOs do, it is necessary to understand certain characteristics of that system. SEOs must understand how HTTP works, what a header is, how HTTPS functions, certifica...

Jun 12, 2025 ⚡ Analysis available

★★★ Does Google Really Index Images Loaded via JavaScript?

Martin Splitt confirmed that images loaded via JavaScript can be indexed by Google, provided they are properly configured. At the SEO for Paws conference, he explained that indexing issues often stem ...

Apr 08, 2025 ⚡ Analysis available

★★ Why Is Google Removing Your Indexed Pages from Search Results?

In a recent video from Google Search Central, Martin Splitt explains that if pages are indexed but don't appear in search results, this may be due to several reasons: the queries associated with these...

Mar 25, 2025 ⚡ Analysis available