Martin Splitt

★★★ Is cutting back on JavaScript really the secret to better SEO performance?

If you can avoid JavaScript for what you're doing, you absolutely should. However, JavaScript remains necessary for certain features like enabling a website to work offline. This recommendation is hig...

Jun 12, 2025 ⚡ Analysis available

★★ Does Google really prioritize user experience over everything else in its ranking algorithm?

Google's agenda as a search engine is to build the best possible search engine. To achieve this, Google wants the web to be accessible, fast, and pleasant to use for users....

Jun 12, 2025 ⚡ Analysis available

★★ Do you really need to master web development to excel at technical SEO?

While some SEO specialists in specific domains like international content may not need deep technical knowledge, generalist SEOs and particularly technical SEOs should understand the aspects of web de...

Jun 12, 2025 ⚡ Analysis available

★★★ Do you really need to master web development to succeed in SEO?

To deeply optimize a system the way SEOs do, it is necessary to understand certain characteristics of that system. SEOs must understand how HTTP works, what a header is, how HTTPS functions, certifica...

Jun 12, 2025 ⚡ Analysis available

★★★ Does Google Really Index Images Loaded via JavaScript?

Martin Splitt confirmed that images loaded via JavaScript can be indexed by Google, provided they are properly configured. At the SEO for Paws conference, he explained that indexing issues often stem ...

Apr 08, 2025 ⚡ Analysis available

★★ Why Is Google Removing Your Indexed Pages from Search Results?

In a recent video from Google Search Central, Martin Splitt explains that if pages are indexed but don't appear in search results, this may be due to several reasons: the queries associated with these...

Mar 25, 2025 ⚡ Analysis available

★★★ Does Adding Audio to Your Articles Really Boost Your SEO?

According to Martin Splitt, adding an audio version to a blog article does not directly improve its SEO. During a recent Q&A session, he clearly stated: "I don't think it will have an effect... It's a...

Feb 25, 2025 ⚡ Analysis available

★★ How do you choose the right rendering strategy to maximize your SEO performance?

The choice of rendering strategy should depend on several factors: the site's function, the frequency of content changes, the types of interactions to support, and the resources available to build and...

Jan 08, 2025 ⚡ Analysis available

★★ Is hydration really a worthwhile technical tradeoff for your SEO strategy?

Although hydration combines the benefits of SSR and CSR, it involves more code and more complex configuration, which can result in a less robust experience and require more maintenance....

Jan 08, 2025 ⚡ Analysis available

★★ Does Server-Side Rendering really guarantee the indexing of your JavaScript content?

Server-Side Rendering (SSR) allows search engines to receive complete HTML directly from the server, guaranteeing that content is visible and indexable without depending on client-side JavaScript exec...

Jan 08, 2025 ⚡ Analysis available

★★ Is pre-rendering really the ultimate solution for indexing JavaScript sites?

Pre-rendering (static generation of HTML files) offers a simple, robust, and secure approach for websites, facilitating crawling and indexing by search engines....

Jan 08, 2025 ⚡ Analysis available

★★★ Is hydration really the miracle solution to JavaScript SEO problems?

To solve SEO issues related to Client-Side Rendering, hydration combines SSR and CSR: initial content is loaded server-side (SSR) to guarantee its visibility, then subsequent interactions use CSR....

Jan 08, 2025 ⚡ Analysis available

★★★ Why does content visibility actually determine whether Google will index your pages?

If Google Search and other search engines cannot see a page's content, they cannot index it. Content visibility is a prerequisite for indexation....

Jan 08, 2025 ⚡ Analysis available

★★★ Is Client-Side Rendering really putting your indexation at risk?

Client-Side Rendering (CSR) presents a major SEO risk: if something goes wrong during transmission, search engines like Google Search cannot see the content and therefore cannot index it....

Jan 08, 2025 ⚡ Analysis available

★★ Is Google really saying that most Turkish website visibility issues stem from poor content creation practices?

During the Search Central Live event in Turkey, Google identified that many search results problems stem from how content is created on Turkish-language websites, requiring more education and document...

Dec 30, 2024 ⚡ Analysis available

★ Why is Google launching SEO events in underserved regions like Turkey and Malaysia?

The Search Central Live series primarily targets underserved regions where Google has not been particularly active before, such as Turkey and Malaysia, to provide SEO education and improve the overall...

Dec 30, 2024 ⚡ Analysis available

★★ Is duplicate content really a search engine problem or a legal one?

During events in Turkey, Google found that many experienced webmasters complain about copies of their content. Google clarifies that these situations are generally legal issues to be resolved through ...

Dec 30, 2024 ⚡ Analysis available

★★ Is JavaScript Really the Right Choice for Hybrid Websites According to Google?

Google acknowledges that many modern websites fall somewhere between simple informational sites and complex web applications. JavaScript remains appropriate for these hybrid sites, but still requires ...

Dec 30, 2024 ⚡ Analysis available

★★★ Do AI Overviews really index your content, or do they just read it?

Google's AI Overviews work partly through retrieval-augmented generation (RAG), which means they rely on content that is crawlable and indexable by search engines, rather than solely on a standalone l...

Dec 30, 2024 ⚡ Analysis available

★★ Why aren't your pages showing up in Google Search despite all your SEO efforts?

If you've followed the How Search Works series or read the documentation, you know that the first step to get your pages into Google Search is crawling. If pages aren't entering search, you need to st...

Dec 13, 2024 ⚡ Analysis available