Martin Splitt

★★★ Should You Really Worry About Core Web Vitals for Your Google Rankings?

Martin Splitt downplays the importance of Core Web Vitals as a ranking signal for search results. He states that, while these metrics are not unimportant, you shouldn't focus too much on them....

Sep 24, 2024 ⚡ Analysis available

★★★ Does Google really require Core Web Vitals optimization to rank higher in search results?

Google Search always seeks to display the most relevant content, even when page experience is not optimal. Page loading performance and Core Web Vitals are not as important as some might think for ran...

Sep 18, 2024 ⚡ Analysis available

★★★ Should you really stop over-optimizing Core Web Vitals?

Although Core Web Vitals and performance are not irrelevant, you should not focus too heavily on these aspects. They have limited impact on SEO rankings compared to content relevance....

Sep 18, 2024 ⚡ Analysis available

★★ Does reducing JavaScript usage really matter for your SEO rankings?

JavaScript files are often large and slow down loading because they must be parsed and executed. It is recommended to reduce their usage by using techniques like code splitting to load only the necess...

Sep 18, 2024 ⚡ Analysis available

★★ Are unnecessary redirects silently killing your site's crawl budget?

Some redirects are necessary during domain changes or structural updates, but accidental redirects should be avoided. Check that your internal links point directly to new URLs to prevent additional ne...

Sep 18, 2024 ⚡ Analysis available

★★ How can you optimize your images to boost your technical SEO and improve Core Web Vitals?

Image optimization includes choosing the right file format, compression settings, and adapting image sizes to different user devices. For images not visible immediately, use the HTML loading='lazy' at...

Sep 18, 2024 ⚡ Analysis available

★★★ Does site speed really matter for Google rankings, or is it just a myth?

Improving your site speed is not going to directly impact your performance in Google search results, but it will certainly make your users more satisfied and improve their overall experience....

Sep 18, 2024 ⚡ Analysis available

★★★ Can You Publish YouTube Video Transcriptions Without Risking Duplicate Content Penalties?

Martin Splitt stated that publishing the text transcription of a YouTube video on a web page does not constitute duplicate content, as video and text formats are considered distinct. It is therefore p...

Sep 03, 2024 ⚡ Analysis available

★★★ Why Does Google Refuse to Index Some of Your Pages Despite Submitting Them?

Martin Splitt recently explained why certain pages weren't being indexed (Status "Discovered – Currently Not Indexed"), mentioning several technical factors that can negatively affect the process: pri...

Aug 27, 2024 ⚡ Analysis available

★★★ Do nofollow and noindex attributes hurt your Google rankings?

Martin Splitt stated that using the "nofollow" and "noindex" attributes does not necessarily indicate a quality issue on the site: "It just tells us that you have links you don't want to be associated...

Aug 27, 2024 ⚡ Analysis available

★★★ Can Malicious Traffic Actually Penalize Your Site in Google?

Martin Splitt confirmed that an influx of malicious traffic (bad actor traffic) to a site, with the intent to discredit it in Google's eyes, does not directly harm its ranking in search results: "Simp...

Aug 27, 2024 ⚡ Analysis available

★★★ Does the Search Console API really give you access to data that the interface hides?

The Search Console API offers far more data than the user interface, particularly for large projects. The data is also better structured in the API, facilitating the extraction of insights at scale....

Aug 22, 2024 ⚡ Analysis available

★★ Why does Google Search Console cap your indexing reports at 1000 rows?

Each indexing report in the Search Console interface is limited to 1000 lines of data, whereas the API could potentially provide significantly more data....

Aug 22, 2024 ⚡ Analysis available

★★ Did Google just give SEOs the data superpower they've been begging for?

The data availability window in Search Console has expanded from 90 days (during the Webmaster Tools era) to 16 months today....

Aug 22, 2024 ⚡ Analysis available

★★★ Why is Google refusing to index some of your pages?

Google does not necessarily index every page on your website. Some pages will never be indexed, and this is normal behavior that does not always require corrective action....

Aug 22, 2024 ⚡ Analysis available

★★★ Should you really fix every Google Search Console notification?

Many notifications in Search Console are simply informational and do not require action. You need to distinguish between true errors and simple notifications that indicate your site's status....

Aug 22, 2024 ⚡ Analysis available

★★ Can the URL Inspection API truly replace manual inspections at scale?

The URL Inspection API allows you to perform thousands of URL inspections in minutes, whereas the user interface requires you to do them one at a time....

Aug 22, 2024 ⚡ Analysis available

★★ Does Google finally have an SEO tool for non-technical users with Search Console Insights?

Search Console Insights is designed for casual users like small business owners, offering a simplified view of performance without requiring deep technical knowledge....

Aug 22, 2024 ⚡ Analysis available

★★ How is the BigQuery integration transforming advanced SEO analysis beyond Search Console's standard limitations?

Google offers a BigQuery integration for Search Console data, allowing advanced users to export and analyze their data in greater depth....

Aug 22, 2024 ⚡ Analysis available

★★★ Does Google really penalize you for publishing video transcriptions as text on your website?

Creating a YouTube video and then placing the exact text on a web page will not result in a duplicate content flag. One is a video, the other is text, which constitutes unique content. It's even recom...

Aug 21, 2024 ⚡ Analysis available