What does Google say about SEO? /
Martin Splitt is a Developer Advocate at Google, specializing in JavaScript rendering and modern web application indexing. He created the 'SEO Mythbusting' video series and regularly explains how Googlebot handles JavaScript frameworks. His statements are essential for developers looking to optimize the SEO of their applications.
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★★★ Does Adding Audio to Your Articles Really Boost Your SEO?
According to Martin Splitt, adding an audio version to a blog article does not directly improve its SEO. During a recent Q&A session, he clearly stated: "I don't think it will have an effect... It's a...
Feb 25, 2025 ⚡ Analysis available
★★ How do you choose the right rendering strategy to maximize your SEO performance?
The choice of rendering strategy should depend on several factors: the site's function, the frequency of content changes, the types of interactions to support, and the resources available to build and...
Jan 08, 2025 ⚡ Analysis available
★★ Is hydration really a worthwhile technical tradeoff for your SEO strategy?
Although hydration combines the benefits of SSR and CSR, it involves more code and more complex configuration, which can result in a less robust experience and require more maintenance....
Jan 08, 2025 ⚡ Analysis available
★★ Does Server-Side Rendering really guarantee the indexing of your JavaScript content?
Server-Side Rendering (SSR) allows search engines to receive complete HTML directly from the server, guaranteeing that content is visible and indexable without depending on client-side JavaScript exec...
Jan 08, 2025 ⚡ Analysis available
★★ Is pre-rendering really the ultimate solution for indexing JavaScript sites?
Pre-rendering (static generation of HTML files) offers a simple, robust, and secure approach for websites, facilitating crawling and indexing by search engines....
Jan 08, 2025 ⚡ Analysis available
★★★ Is hydration really the miracle solution to JavaScript SEO problems?
To solve SEO issues related to Client-Side Rendering, hydration combines SSR and CSR: initial content is loaded server-side (SSR) to guarantee its visibility, then subsequent interactions use CSR....
Jan 08, 2025 ⚡ Analysis available
★★★ Why does content visibility actually determine whether Google will index your pages?
If Google Search and other search engines cannot see a page's content, they cannot index it. Content visibility is a prerequisite for indexation....
Jan 08, 2025 ⚡ Analysis available
★★★ Is Client-Side Rendering really putting your indexation at risk?
Client-Side Rendering (CSR) presents a major SEO risk: if something goes wrong during transmission, search engines like Google Search cannot see the content and therefore cannot index it....
Jan 08, 2025 ⚡ Analysis available
★★ Is Google really saying that most Turkish website visibility issues stem from poor content creation practices?
During the Search Central Live event in Turkey, Google identified that many search results problems stem from how content is created on Turkish-language websites, requiring more education and document...
Dec 30, 2024 ⚡ Analysis available
★ Why is Google launching SEO events in underserved regions like Turkey and Malaysia?
The Search Central Live series primarily targets underserved regions where Google has not been particularly active before, such as Turkey and Malaysia, to provide SEO education and improve the overall...
Dec 30, 2024 ⚡ Analysis available
★★ Is duplicate content really a search engine problem or a legal one?
During events in Turkey, Google found that many experienced webmasters complain about copies of their content. Google clarifies that these situations are generally legal issues to be resolved through ...
Dec 30, 2024 ⚡ Analysis available
★★ Is JavaScript Really the Right Choice for Hybrid Websites According to Google?
Google acknowledges that many modern websites fall somewhere between simple informational sites and complex web applications. JavaScript remains appropriate for these hybrid sites, but still requires ...
Dec 30, 2024 ⚡ Analysis available
★★★ Do AI Overviews really index your content, or do they just read it?
Google's AI Overviews work partly through retrieval-augmented generation (RAG), which means they rely on content that is crawlable and indexable by search engines, rather than solely on a standalone l...
Dec 30, 2024 ⚡ Analysis available
★★ Why aren't your pages showing up in Google Search despite all your SEO efforts?
If you've followed the How Search Works series or read the documentation, you know that the first step to get your pages into Google Search is crawling. If pages aren't entering search, you need to st...
Dec 13, 2024 ⚡ Analysis available
★★★ How can you spot the real Googlebot among the imposters in your server logs?
Not all robots claiming to be Googlebot are actually Googlebot. Don't worry about unusual requests as they may come from third-party scrapers impersonating Googlebot. You must verify the authenticity ...
Dec 13, 2024 ⚡ Analysis available
★★ How can analyzing your server logs unlock hidden crawling insights and optimize Google's site exploration?
Analyzing web server logs is an advanced yet powerful technique to understand what's happening on your server. Logs allow you to see patterns, request volume, and timing, as well as server responses. ...
Dec 13, 2024 ⚡ Analysis available
★★ Should you really take action on every 500 error Google detects in your crawl report?
When you spot errors like 500 errors or fetch errors in your crawl report, verify sample URLs using the URL inspection tool's live test feature. If Googlebot can now access these URLs, no action is ne...
Dec 13, 2024 ⚡ Analysis available
★★★ Should you really panic about every single crawl error Google reports in Search Console?
Crawl errors sometimes occur transiently and disappear without intervention. However, if they are frequent or increase suddenly, further investigation is necessary. For very large sites with millions ...
Dec 13, 2024 ⚡ Analysis available
★★★ Why Does Google Really Want You to Monitor Server Errors in Your Crawl Stats Report?
Use the Crawl Stats report, especially the response section, to see how your server responds to crawl requests. Pay special attention to 500 responses, fetch errors, timeouts, DNS problems, and other ...
Dec 13, 2024 ⚡ Analysis available
★★★ Is Googlebot really crawling your JavaScript content? Here's how to verify it
Use the URL Inspection tool in Google Search Console or the Rich Results test to see if Googlebot can access a page. The tool shows the rendered HTML of the page. If you find the content in the render...
Dec 13, 2024 ⚡ Analysis available
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