Martin Splitt

★★★ Does Google really require Core Web Vitals optimization to rank higher in search results?

Google Search always seeks to display the most relevant content, even when page experience is not optimal. Page loading performance and Core Web Vitals are not as important as some might think for ran...

Sep 18, 2024 ⚡ Analysis available

★★★ Can You Publish YouTube Video Transcriptions Without Risking Duplicate Content Penalties?

Martin Splitt stated that publishing the text transcription of a YouTube video on a web page does not constitute duplicate content, as video and text formats are considered distinct. It is therefore p...

Sep 03, 2024 ⚡ Analysis available

★★★ Can Malicious Traffic Actually Penalize Your Site in Google?

Martin Splitt confirmed that an influx of malicious traffic (bad actor traffic) to a site, with the intent to discredit it in Google's eyes, does not directly harm its ranking in search results: "Simp...

Aug 27, 2024 ⚡ Analysis available

★★★ Do nofollow and noindex attributes hurt your Google rankings?

Martin Splitt stated that using the "nofollow" and "noindex" attributes does not necessarily indicate a quality issue on the site: "It just tells us that you have links you don't want to be associated...

Aug 27, 2024 ⚡ Analysis available

★★★ Why Does Google Refuse to Index Some of Your Pages Despite Submitting Them?

Martin Splitt recently explained why certain pages weren't being indexed (Status "Discovered – Currently Not Indexed"), mentioning several technical factors that can negatively affect the process: pri...

Aug 27, 2024 ⚡ Analysis available

★★ How is the BigQuery integration transforming advanced SEO analysis beyond Search Console's standard limitations?

Google offers a BigQuery integration for Search Console data, allowing advanced users to export and analyze their data in greater depth....

Aug 22, 2024 ⚡ Analysis available

★★ Does Google finally have an SEO tool for non-technical users with Search Console Insights?

Search Console Insights is designed for casual users like small business owners, offering a simplified view of performance without requiring deep technical knowledge....

Aug 22, 2024 ⚡ Analysis available

★★ Can the URL Inspection API truly replace manual inspections at scale?

The URL Inspection API allows you to perform thousands of URL inspections in minutes, whereas the user interface requires you to do them one at a time....

Aug 22, 2024 ⚡ Analysis available

★★★ Should you really fix every Google Search Console notification?

Many notifications in Search Console are simply informational and do not require action. You need to distinguish between true errors and simple notifications that indicate your site's status....

Aug 22, 2024 ⚡ Analysis available

★★★ Why is Google refusing to index some of your pages?

Google does not necessarily index every page on your website. Some pages will never be indexed, and this is normal behavior that does not always require corrective action....

Aug 22, 2024 ⚡ Analysis available

★★ Did Google just give SEOs the data superpower they've been begging for?

The data availability window in Search Console has expanded from 90 days (during the Webmaster Tools era) to 16 months today....

Aug 22, 2024 ⚡ Analysis available

★★ Why does Google Search Console cap your indexing reports at 1000 rows?

Each indexing report in the Search Console interface is limited to 1000 lines of data, whereas the API could potentially provide significantly more data....

Aug 22, 2024 ⚡ Analysis available

★★★ Does the Search Console API really give you access to data that the interface hides?

The Search Console API offers far more data than the user interface, particularly for large projects. The data is also better structured in the API, facilitating the extraction of insights at scale....

Aug 22, 2024 ⚡ Analysis available

★★★ Can poor quality links or traffic harm your site's reputation?

Sending traffic or links from questionable sources to a site will not make that site suspect. No one can choose or control where traffic or links come from. Google Search will not judge a site's relia...

Aug 21, 2024 ⚡ Analysis available

★★ Do you really need to worry about missing X-Robots-Tag and meta robots tags?

The absence of an X-Robots-Tag or meta robots tag is not a problem. These mechanisms are only relevant if you want Google or other search engines to treat a page differently. Without these tags, the p...

Aug 21, 2024 ⚡ Analysis available

★★ Do you really need to reply to every blog comment to boost your SEO?

Leaving user comments unanswered on blog articles has no SEO impact whatsoever. They are simply text on the pages. Google Search doesn't check whether a comment received a reply or not. The text is ei...

Aug 21, 2024 ⚡ Analysis available

★★ Do UTM parameters with medium=referral really kill the SEO value of a backlink?

UTM parameters in a link with medium=referral do not remove SEO value from a backlink. However, it is recommended to canonicalize the target page to the URL without the UTM parameter to facilitate rep...

Aug 21, 2024 ⚡ Analysis available

★★★ Is the text-to-code ratio really a Google ranking factor?

The text-to-code ratio is not a ranking factor, Google Search does not care about it. Unminified CSS and JavaScript are suboptimal for users because they increase data volume, but have no direct SEO i...

Aug 21, 2024 ⚡ Analysis available

★★ Why does Googlebot keep crawling 404 pages long after they've been deleted?

Googlebot continues crawling hacked pages returning 404 for a certain period because sometimes pages are deleted by mistake or return with legitimate content. This doesn't harm the site in Google Sear...

Aug 21, 2024 ⚡ Analysis available

★★★ Why does Google reject aggregated reviews in product structured data?

You must not use aggregated reviews from a specific service and transmit them to Google via structured data for products. The technical guidelines for reviews specifically prohibit this practice, whic...

Aug 21, 2024 ⚡ Analysis available