Martin Splitt

★★★ Should you really enable lazy-loading on every single below-the-fold image?

For images that are unlikely to be immediately visible when the page loads (below-the-fold), use lazy-loading to delay their loading until they are likely to become visible. This reduces unnecessary d...

Jul 02, 2024 ⚡ Analysis available

★★★ Is lazy-loading all your images actually hurting your SEO performance?

Don't use lazy-loading for all images because this technique has drawbacks for images that are immediately visible (above-the-fold). It should be reserved for images below the fold....

Jul 02, 2024 ⚡ Analysis available

★★ Should you really be using the HTML loading attribute for lazy-loading in 2024?

The HTML loading attribute can be used to implement lazy-loading. It works in all modern browsers and older browsers simply ignore it, making it safe to use without any side effects....

Jul 02, 2024 ⚡ Analysis available

★★ What are Google's official recommendations for accelerating image loading on your website?

Google provides practical tips and advice for optimizing image loading speed on a website, which helps improve performance and user experience....

Jun 25, 2024 ⚡ Analysis available

★★★ Why does Google discover your pages without indexing them?

Google can discover pages on a website without necessarily indexing them. The series offers tips for understanding and resolving this common situation....

Jun 25, 2024 ⚡ Analysis available

★★ Is mastering Googlebot's crawl process becoming essential for your SEO success?

Google recommends website owners understand how Googlebot explores their website to better optimize their presence in search results....

Jun 25, 2024 ⚡ Analysis available

★★★ Does Google really require structured data to display rich results?

All rich results displayed in Google Search are powered by structured data. This structured data allows Google to improve the appearance of search results for a page....

Feb 01, 2024 ⚡ Analysis available

★★★ Does structured data really help Google understand your content better?

Structured data is inserted into the page and helps machines like Googlebot better understand the page's content....

Feb 01, 2024 ⚡ Analysis available

★★★ Why does Google specifically recommend JSON-LD for structured data over other formats?

Structured data can be in microdata, RDFa, or JSON-LD format. Google specifically recommends using the JSON-LD format....

Feb 01, 2024 ⚡ Analysis available

★★ Which implementation method should you choose for structured data on your website?

To add structured data, you can edit the HTML of your pages directly, use plugins if you're using a CMS like WordPress, or use the interfaces provided by platforms like Wix or Shopify....

Feb 01, 2024 ⚡ Analysis available

★★★ Is the Rich Results Test really enough to validate your structured data?

To verify that your structured data is working correctly, use the Rich Results Test tool which allows you to see your structured data from Google's perspective and validate that it is correct....

Feb 01, 2024 ⚡ Analysis available

★★★ Why don't structured data always display as rich results in Google search?

Adding structured data does not guarantee that Google will display a rich result for the page. Structured data makes a page eligible for rich results, but it does not guarantee their display....

Feb 01, 2024 ⚡ Analysis available

★★★ Is structured data really essential to get rich results in Google search?

Rich results displayed in Google search are powered by structured data. This structured data is markup added to the HTML code of the website....

Jan 31, 2024 ⚡ Analysis available

★★★ Does structured data really guarantee rich results in Google, or is it just part of the puzzle?

When you add structured data to your site, Google Search can use it to display visually enhanced rich results in search engine results pages....

Jan 31, 2024 ⚡ Analysis available

★★★ Should You Drop the prerender-status-code Tag to Avoid Soft-404s on Your Site?

In the December 2023 SEO Office Hours, Martin Splitt explained that Googlebot ignores the Prerender-Status-Code meta tag, stating: "I assume this comes from a single-page application that is rendered ...

Jan 02, 2024 ⚡ Analysis available

★★★ Is Google really replacing First Input Delay with Interaction to Next Paint in Core Web Vitals, and what does that mean for your SEO?

Google will replace First Input Delay with Interaction to Next Paint in Core Web Vitals in March 2024. This new metric measures the delay between all user interactions and the page's response, not jus...

Dec 21, 2023 ⚡ Analysis available

★★ Are Google's AI principles really shaping how search results rank?

Google applies its artificial intelligence principles to all its AI-related products, including SGE and Bard. The gradual rollout across different countries allows it to comply with local regulations ...

Dec 21, 2023 ⚡ Analysis available

★★ How does Google really want to regulate AI usage in content creation?

Google will continue to emphasize content quality in 2024. The objective is to help content creators learn how to use AI responsibly and reasonably, rather than allowing it to harm the quality of the ...

Dec 21, 2023 ⚡ Analysis available

★★ Should you really ignore Core Updates during the holiday season?

There's no need to worry about core updates during the end-of-year period. Google recommends taking a few days off and relaxing, as core updates don't require constant monitoring during this time....

Dec 20, 2023 ⚡ Analysis available

★★★ Is blocking crawl via robots.txt really the miracle solution against toxic links?

To prevent Googlebot from crawling URLs you don't want explored, use the robots.txt file to block them. If Googlebot doesn't make a request to these URLs, it won't see the content or the URLs it might...

Dec 18, 2023 ⚡ Analysis available