Martin Splitt

★★★ Should you really be reformulating your content based on what users actually search for?

Use search query data to reformulate or restructure your content so it better matches user expectations and the queries they actually perform....

Nov 02, 2023 ⚡ Analysis available

★★ Do you really need to request reindexing every time you update your content?

After publishing your updated content, use the URL Inspection tool in Search Console to request a fresh crawl of the page by Google....

Nov 02, 2023 ⚡ Analysis available

★★ How can you accurately measure the real impact of your SEO optimizations in Search Console?

To verify the impact of your modifications, click on the relevant page in Search Console, then click on Date, select Compare to see whether your numbers have improved after your changes....

Nov 02, 2023 ⚡ Analysis available

★★★ How can you spot high-potential content opportunities by analyzing growing search demand?

The Performance report allows you to identify content to create. By comparing time periods, look for queries that are generating more impressions currently than in the previous period. These are growi...

Nov 02, 2023 ⚡ Analysis available

★★ Can Google Search Console Really Shape Your SEO Strategy?

Google Search Console is an excellent tool for understanding how your site can be more useful and relevant for users' online search queries....

Nov 02, 2023 ⚡ Analysis available

★★★ Should you stop using the site: operator to verify Google indexation?

The site: operator in Google Search does not work reliably for verifying whether a page is indexed. Sometimes it works, sometimes it doesn't. It is not the recommended method for checking a page's ind...

Oct 18, 2023 ⚡ Analysis available

★★ Should you really stop relying on Google Cache to verify how your content is indexed?

Using the cache search function to verify how Google sees a page's content also creates problems and is not a reliable approach....

Oct 18, 2023 ⚡ Analysis available

★★★ Is the URL Inspection Tool Really the Only Way to Verify Whether a Page Is Indexed?

To find out if a page is indexed, you must use the URL Inspection Tool directly in Google Search Console. This tool shows whether a page is indexed, what its canonical URL is, and what the HTML code l...

Oct 18, 2023 ⚡ Analysis available

★★★ Does Google's Search Console live test really replace Google's cache for verifying your updates?

The URL inspection tool allows you to run a live test to see if a fresh crawl would show different content, for example after updating a page....

Oct 18, 2023 ⚡ Analysis available

★★★ Why does Google prioritize HTML rendering over screenshots for indexing?

The HTML rendering in Google Search Console is the most important thing to examine, because it's what Google Search actually uses to index the page's content. The screenshot is just a convenient secon...

Oct 18, 2023 ⚡ Analysis available

★★★ Can you control exactly how your brand name appears in Google search results?

To help Google Search select the correct site name and display the one you prefer, you can provide structured data on your homepage. This structured data allows you to indicate to Google which display...

Sep 28, 2023 ⚡ Analysis available

★★★ Should you really display your site name in every single page title?

If you can't add structured data, make sure your site name appears consistently in the title of every page. Some CMS platforms can do this automatically by setting a site-wide name, while others requi...

Sep 28, 2023 ⚡ Analysis available

★★★ Does Google's site name feature really apply to your domain's subdirectories?

The site name feature works for subdomains or top-level domains, but not at the directory level (subdirectories of a website)....

Sep 28, 2023 ⚡ Analysis available

★★ How long does Google really take to process your SEO updates?

After adding structured data or modifying titles, you need to give Google some time to process the updates and display your site name in search results....

Sep 28, 2023 ⚡ Analysis available

★★ Can you really speed up how quickly Google reindexes your site markup changes in Search Console?

You can use Search Console and request that your homepage be reindexed with the new markup to speed up the process of updating your site name in search results....

Sep 28, 2023 ⚡ Analysis available

★★ Does your site name really matter to Google's search results, and why is it critical to get it right?

Your site name is an important sign for your users when they perform a search on Google, which is why it makes sense to ensure it displays correctly....

Sep 28, 2023 ⚡ Analysis available

★★ Can Google Search Console really deliver immediate SEO results?

Google recommends using Google Search Console to achieve immediate results on your website. This tool allows site owners to optimize their presence in Google Search effectively....

Sep 21, 2023 ⚡ Analysis available

★★ Is lazy loading really a game-changer for Google's page experience ranking factor?

Google indicates that lazy loading (deferred loading) contributes to improving page experience. This optimization technique is recommended for website owners looking to enhance their site performance....

Sep 21, 2023 ⚡ Analysis available

★★★ Does Google Really Render Every Page Before Indexing It?

On X, Martin Splitt stated that if a page had been indexed, it meant that it had undergone rendering. The Google Search Relations team member also added that this applied to all pages, with the except...

Sep 05, 2023 ⚡ Analysis available

★★ Is HTTPS losing its grip as a Google ranking factor?

HTTPS was a quality and trust signal for ranking, but as more and more sites adopt it by default, its weight as an indicator of care and quality has diminished in ranking systems....

Aug 22, 2023 ⚡ Analysis available