Martin Splitt

★★ Should you block certain sections of your website in the robots.txt file?

It is often useful to block crawling of certain parts of your site via robots.txt, such as complex filter pages or content important to customers but not to search....

Jan 10, 2023 ⚡ Analysis available

★★★ Is latency really killing your conversions and SEO performance?

Latency issues on product pages can lead to a drop in user retention and diminish SEO performance. Google observes that users quickly leave pages that take too long to load....

Dec 29, 2022 ⚡ Analysis available

★★★ Is mobile performance really the game-changer for your Google rankings?

Mobile page performance is critical for SEO. Slow mobile pages cause user abandonment and negatively impact organic search visibility....

Dec 29, 2022 ⚡ Analysis available

★★ Is running Lighthouse multiple times really the only way to get reliable performance diagnostics?

Google recommends using Lighthouse repeatedly to obtain reliable performance data on your pages, as results can vary from one execution to another. Script automation allows you to obtain representativ...

Dec 29, 2022 ⚡ Analysis available

★★ Are animated GIFs really tanking your SEO and Core Web Vitals?

Animated GIFs, composed of thousands of images, significantly slow down page loading. Google recommends replacing them with SVG animations which are much lighter....

Dec 29, 2022 ⚡ Analysis available

★★★ Is image lazy loading really essential for your SEO performance?

Simultaneously loading all images creates latency issues because the browser has a limited number of connections. Lazy loading images is a quick and effective solution to improve performance....

Dec 29, 2022 ⚡ Analysis available

★★★ Are your JavaScript bundles really dragging down your Core Web Vitals?

Unoptimized JavaScript plugins and packages significantly increase latency. It's recommended to analyze bundles, remove unnecessary packages, load only essential functions, and implement tree shaking ...

Dec 29, 2022 ⚡ Analysis available

★★ Should you really be analyzing your JavaScript bundles with webpack to boost SEO performance?

Google encourages the use of tools like webpack bundle analyzer to identify large and unnecessary packages that bloat pages, making it possible to optimize JavaScript bundles....

Dec 29, 2022 ⚡ Analysis available

★★ Does a 15% boost in mobile speed really keep more users on your product pages?

A 15% reduction in mobile load time can drive a measurable increase in the number of users staying on product pages, demonstrating the direct impact of performance on user engagement....

Dec 29, 2022 ⚡ Analysis available

★★ Why does performance optimization take so much time in SEO?

Performance fixes are generally not quick solutions. While some optimizations like lazy loading or GIF replacement are fast to implement, complete bundle optimization can take several months....

Dec 29, 2022 ⚡ Analysis available

★★★ Is Googlebot really flagging soft 404s on your empty geolocalized pages?

When Googlebot crawls from different geographic locations and finds pages with no content for that region (e.g., no local inventory), it may treat them as soft 404s, even if the page functions normall...

Dec 13, 2022 ⚡ Analysis available

★★★ Is geolocation-based cloaking really acceptable to Google?

Cloaking is specifically defined as the act of deceiving the user. Showing different content based on geolocation is not cloaking as long as the user experience remains consistent with their expectati...

Dec 13, 2022 ⚡ Analysis available

★★★ Does Google really consider showing default national content as cloaking?

If you cannot determine a user's location or if you don't have content for their region, displaying default national content for all users (including Googlebot) is not considered cloaking....

Dec 13, 2022 ⚡ Analysis available

★★★ Is cloaking really a problem if the user isn't being deceived?

Google is only concerned about cloaking when there is deception of the user. For example, a car comparison site that displayed advertisements for medications instead of car comparisons would be consid...

Dec 13, 2022 ⚡ Analysis available

★★★ Is Googlebot really crawling your website from multiple countries?

Googlebot can crawl websites from different geographical locations, which can produce different results if your content is geolocation-dependent. It's important to check IP addresses in your logs to i...

Dec 13, 2022 ⚡ Analysis available

★★ Should you wait before assessing the real impact of a Google algorithm update?

Algorithm updates don't deploy instantly. They can take several weeks, with components potentially adjusted or removed during rollout. You need to wait 2 to 3 weeks before analyzing the true impact of...

Dec 13, 2022 ⚡ Analysis available

★★ Is log file analysis really the game-changer that large-scale sites are overlooking?

Log file analysis is extremely valuable, particularly for sites with several million pages, because it allows you to understand what Google actually crawls, what it doesn't crawl, and where it encount...

Dec 13, 2022 ⚡ Analysis available

★★ Is an empty page destroying your user experience and SEO potential?

Displaying a completely empty page to users who don't share their geolocation is considered poor user experience. It is preferable to display default content rather than nothing at all....

Dec 13, 2022 ⚡ Analysis available

★★ How can you guarantee a user experience that matches expectations without risking a cloaking penalty?

User experience should always be of high quality and consistent with user expectations. This is a fundamental principle for avoiding being considered as practicing cloaking or other problematic techni...

Dec 13, 2022 ⚡ Analysis available

★★ Should you really compare the actual state of your pages before and after a traffic drop?

When analyzing a drop in visibility, it is important to compare the actual state of pages before and after, as sites may have made changes that explain the drop, independent of an algorithmic update....

Dec 13, 2022 ⚡ Analysis available