Martin Splitt

★★ Why does Chrome's Elements tab reveal more than the source code for SEO?

To see the current DOM content including JavaScript modifications, use the Elements tab (Chrome) in your browser's developer tools. This tab shows an interactive and up-to-date representation of the D...

Jul 06, 2022 ⚡ Analysis available

★★★ Is page experience really enough to guarantee good UX for Google?

Page experience is a subset of user experience (UX). It includes technical elements such as Core Web Vitals, mobile compatibility, HTTPS, and intrusive interstitials, but does not cover all aspects of...

Jun 21, 2022 ⚡ Analysis available

★★ Are Core Web Vitals really enough to measure user experience?

Core Web Vitals offer a limited view of how a user experiences a page. There is no single metric that can cover the entirety of user experience, which is why multiple specific metrics have been define...

Jun 21, 2022 ⚡ Analysis available

★★ Are human-readable and consistent URLs really a ranking factor?

Google recommends making URLs human-readable and maintaining consistency in their structure. Brevity and ease of memorization are important for user experience....

Jun 21, 2022 ⚡ Analysis available

★ Is Lighthouse really missing poor quality anchor text on your site?

Google's Lighthouse tool uses a limited list of English phrases to detect non-descriptive link text like 'click here'. This detection doesn't work for other languages and remains very basic....

Jun 21, 2022 ⚡ Analysis available

★★ Is Google abandoning traditional crawling to index social web content?

Martin Splitt explains that to adapt to the future of the web, search engines will potentially need to move away from the traditional crawl-index-serve model and find ways to integrate where people ex...

May 19, 2022 ⚡ Analysis available

★★ Does cramming your pages with structured data really boost your rankings?

As long as the data is correct and reflects what is shown to the user on the page, adding more data is never worse. It's always better to add more data to clarify the page content....

Apr 07, 2022 ⚡ Analysis available

★★★ Should you really avoid generic keywords in SEO?

Optimizing your site for overly generic queries can attract the wrong type of traffic. Users arriving through these generic queries won't be able to accomplish the desired action because the documenta...

Mar 24, 2022 ⚡ Analysis available

★★★ Does the H1 tag really have the SEO impact that Google claims?

H1 tags are extremely important and often underestimated. Google recommends always including an H1 on every page, particularly on the homepage, because it's an easy optimization to implement with sign...

Mar 22, 2022 ⚡ Analysis available

★★★ Is Google Search Console really the only source of truth about your actual performance?

Google Search Console offers information based on real user data, particularly through the Page Experience report. This data reflects how Google actually sees your site and how different users experie...

Mar 22, 2022 ⚡ Analysis available

★★★ Is a sitemap really essential for Google to crawl your website effectively?

Providing a sitemap to Google is essential. Without a sitemap, Google must guess which pages exist on the site. Although Google is sophisticated and can discover pages on its own, it is far more effic...

Mar 22, 2022 ⚡ Analysis available

★★★ Does Google really index JavaScript as well as traditional HTML?

Google is capable of understanding and indexing applications rendered client-side in JavaScript. If a page appears in search results and generates traffic in Search Console, this proves that Google ha...

Mar 22, 2022 ⚡ Analysis available

★★★ Do you really need to force server-side rendering for all JavaScript applications?

Server-side rendering or dynamic rendering are not systematically required for JavaScript applications. These solutions should only be considered if concrete data demonstrates a real indexation proble...

Mar 22, 2022 ⚡ Analysis available

★★ Do you really need to migrate your microdata to JSON-LD for structured data?

Both structured data formats, microdata and JSON-LD, are accepted by Google. If a site already uses microdata, it may be more efficient to update it rather than convert everything to JSON-LD, even tho...

Mar 22, 2022 ⚡ Analysis available

★★ How many links should you really place on your homepage to optimize crawl budget?

The homepage is typically the most visited page on a site. Changing the number of links on this page can alter crawl depth and impact overall site performance in search results....

Mar 22, 2022 ⚡ Analysis available

★★ Does Google really expect developers and SEO teams to finally work together?

Google offers tools that facilitate collaboration between developers and SEO professionals, such as Chrome DevTools and Search Console, which enable analysis of how the site is built and how it perfor...

Mar 22, 2022 ⚡ Analysis available

★★ Could testing your site across different browsers be the missing link to your SEO success?

It's crucial to test how a site renders across different browsers, machines, and mobile devices, because users access websites in many different ways that standard development testing doesn't always c...

Mar 22, 2022 ⚡ Analysis available

★★ Are View Source and DevTools really enough to diagnose your SEO issues?

Simple Chrome features like View Source and Chrome DevTools are very useful for bridging the gap between development and SEO, and allow you to analyze the technical structure of pages....

Mar 22, 2022 ⚡ Analysis available

★★ Do you really need to wait a full year to evaluate SEO performance on a seasonal site?

For sites with seasonal variations, it is important to collect data over a complete year before drawing definitive conclusions, as user behavior and performance can vary significantly depending on the...

Mar 22, 2022 ⚡ Analysis available

★★ Should you really wait 6 months before evaluating your new website's performance?

After launching a new website, you should expect to make additional adjustments, potentially up to six months after going live, once sufficient real user data has been collected....

Mar 22, 2022 ⚡ Analysis available