Martin Splitt

★★★ Does improving user experience really impact your search engine rankings?

Making optimizations to improve user experience (performance, accessibility, usability) has a direct positive impact on search rankings. A search engine seeks to present sites offering the best experi...

Mar 09, 2022 ⚡ Analysis available

★★★ Are accordions and collapsible content still hurting your mobile SEO rankings?

With mobile-first indexing, Google has become more tolerant of certain elements like accordions or collapsible content, since mobile screens have limited space. These elements do not penalize your SEO...

Mar 09, 2022 ⚡ Analysis available

★★ Should you really ignore SEO blogs and only read Google's official documentation?

It is recommended to consult Google's official resources directly (webmaster videos, documentation) rather than third-party sources that may contain outdated or incorrect information about SEO practic...

Mar 09, 2022 ⚡ Analysis available

★★★ Do Core Web Vitals Really Affect Your Google Rankings?

Performance metrics like LCP (Largest Contentful Paint) matter for SEO. Improving these indicators has a positive impact on your site's index rating and search visibility....

Mar 09, 2022 ⚡ Analysis available

★★ Is lazy loading really an easy SEO optimization to implement without risks?

Adding lazy loading for images is a simple technical optimization to implement that can have a positive impact on performance and therefore on SEO....

Mar 09, 2022 ⚡ Analysis available

★★ Does JavaScript package size really impact your SEO rankings?

The size of JavaScript packages added to a page impacts performance, loading time, and user experience, which can negatively affect your SEO score and index rating if the packages are too large....

Mar 09, 2022 ⚡ Analysis available

★★ Should you really be using Lighthouse with feature flags to measure SEO impact before rolling out changes?

The Lighthouse tool allows you to measure the impact of modifications on performance. It is recommended to use it with feature flags to compare performance before and after deploying a new feature....

Mar 09, 2022 ⚡ Analysis available

★★ Is semantic HTML really a game-changing ranking factor for SEO?

Using correct semantic HTML (semantic links, appropriate structure) is part of the basic SEO concepts that frontend developers should master for effective search engine optimization....

Mar 09, 2022 ⚡ Analysis available

★★★ Should SEO experts really be involved from the technical design phase?

It is essential to involve SEO experts from the design phase (roadmap, design doc, PRD) for features affecting indexable pages, in order to avoid having to fix problems after deployment....

Mar 09, 2022 ⚡ Analysis available

★★★ Why doesn't a well-designed website generate any traffic without a discoverability strategy?

Putting a website online without a discoverability strategy is not enough to generate traffic. Users won't come automatically. You need to implement concrete actions to be found, particularly through ...

Feb 09, 2022 ⚡ Analysis available

★★★ Does Google Really Index Modern JavaScript Properly? Here's What You Need to Know

The claim that using JavaScript prevents you from being found in Google Search is no longer true. This belief was valid 5 to 10 years ago, but no longer matches the current reality of Google's capabil...

Feb 09, 2022 ⚡ Analysis available

★★ Is Shadow DOM really holding back your multi-search engine visibility?

Although Google Search manages Shadow DOM, other search engines may encounter difficulties with this technology. Technical solutions such as pre-rendering may be necessary to ensure maximum compatibil...

Feb 09, 2022 ⚡ Analysis available

★★★ Are SEO technical fundamentals really as critical as everyone claims they are?

Title tags, meta descriptions, canonical URLs, real links with href attributes, heading structure, and sitemaps remain fundamental technical elements for SEO. Their absence or poor implementation can ...

Feb 09, 2022 ⚡ Analysis available

★★ Is your technical SEO slowly degrading without ongoing maintenance?

Technical SEO aspects naturally degrade over time if nobody pays attention to them. Framework migrations, style system changes, or updates can break SEO configurations if developers don't understand t...

Feb 09, 2022 ⚡ Analysis available

★★ Does Google really penalize you for breaking heading hierarchy, and why does it matter?

The structure and order of heading tags must be respected. Style system modifications can disrupt this hierarchy if it's maintained only for visual appearance without semantic consideration....

Feb 09, 2022 ⚡ Analysis available

★★★ Does Google really believe SEO and accessibility are one and the same thing?

Good SEO and accessibility practices converge toward the same objectives: clean DOM, optimal performance, understandable content. Optimizing for search engines simultaneously improves user experience ...

Feb 09, 2022 ⚡ Analysis available

★★ Does Google really always reward superior content in rankings eventually?

If you create content that is genuinely better than anything else out there, Google's algorithm will eventually recognize it and reward it in terms of ranking. This process may take time, but quality ...

Feb 09, 2022 ⚡ Analysis available

★★ Are Core Updates secretly ruining your SEO test results?

Google's algorithm updates (Core Updates) can interfere with ongoing SEO tests, making it difficult to reliably attribute ranking changes to specific site modifications. This is an inherent reality of...

Feb 09, 2022 ⚡ Analysis available

★★★ Should you really prioritize user experience over technical SEO optimization?

Although there are technical aspects to optimize for search engines, the main approach should remain user-centric. Building for users and doing what is good for them generally leads to good SEO result...

Feb 09, 2022 ⚡ Analysis available

★★★ Does valid HTML really matter for ranking higher on Google?

Using valid HTML according to specifications helps Google understand pages more reliably. However, Google also indexes pages with invalid HTML, even if this can lead to interpretation errors. It's a b...

Feb 03, 2022 ⚡ Analysis available