Martin Splitt

★★ Does cramming your pages with structured data really boost your rankings?

As long as the data is correct and reflects what is shown to the user on the page, adding more data is never worse. It's always better to add more data to clarify the page content....

Apr 07, 2022 ⚡ Analysis available

★★★ Should you really avoid generic keywords in SEO?

Optimizing your site for overly generic queries can attract the wrong type of traffic. Users arriving through these generic queries won't be able to accomplish the desired action because the documenta...

Mar 24, 2022 ⚡ Analysis available

★★★ Does the H1 tag really have the SEO impact that Google claims?

H1 tags are extremely important and often underestimated. Google recommends always including an H1 on every page, particularly on the homepage, because it's an easy optimization to implement with sign...

Mar 22, 2022 ⚡ Analysis available

★★★ Is Google Search Console really the only source of truth about your actual performance?

Google Search Console offers information based on real user data, particularly through the Page Experience report. This data reflects how Google actually sees your site and how different users experie...

Mar 22, 2022 ⚡ Analysis available

★★★ Is a sitemap really essential for Google to crawl your website effectively?

Providing a sitemap to Google is essential. Without a sitemap, Google must guess which pages exist on the site. Although Google is sophisticated and can discover pages on its own, it is far more effic...

Mar 22, 2022 ⚡ Analysis available

★★★ Does Google really index JavaScript as well as traditional HTML?

Google is capable of understanding and indexing applications rendered client-side in JavaScript. If a page appears in search results and generates traffic in Search Console, this proves that Google ha...

Mar 22, 2022 ⚡ Analysis available

★★★ Do you really need to force server-side rendering for all JavaScript applications?

Server-side rendering or dynamic rendering are not systematically required for JavaScript applications. These solutions should only be considered if concrete data demonstrates a real indexation proble...

Mar 22, 2022 ⚡ Analysis available

★★ Do you really need to migrate your microdata to JSON-LD for structured data?

Both structured data formats, microdata and JSON-LD, are accepted by Google. If a site already uses microdata, it may be more efficient to update it rather than convert everything to JSON-LD, even tho...

Mar 22, 2022 ⚡ Analysis available

★★ How many links should you really place on your homepage to optimize crawl budget?

The homepage is typically the most visited page on a site. Changing the number of links on this page can alter crawl depth and impact overall site performance in search results....

Mar 22, 2022 ⚡ Analysis available

★★ Does Google really expect developers and SEO teams to finally work together?

Google offers tools that facilitate collaboration between developers and SEO professionals, such as Chrome DevTools and Search Console, which enable analysis of how the site is built and how it perfor...

Mar 22, 2022 ⚡ Analysis available

★★ Could testing your site across different browsers be the missing link to your SEO success?

It's crucial to test how a site renders across different browsers, machines, and mobile devices, because users access websites in many different ways that standard development testing doesn't always c...

Mar 22, 2022 ⚡ Analysis available

★★ Are View Source and DevTools really enough to diagnose your SEO issues?

Simple Chrome features like View Source and Chrome DevTools are very useful for bridging the gap between development and SEO, and allow you to analyze the technical structure of pages....

Mar 22, 2022 ⚡ Analysis available

★★ Do you really need to wait a full year to evaluate SEO performance on a seasonal site?

For sites with seasonal variations, it is important to collect data over a complete year before drawing definitive conclusions, as user behavior and performance can vary significantly depending on the...

Mar 22, 2022 ⚡ Analysis available

★★ Should you really wait 6 months before evaluating your new website's performance?

After launching a new website, you should expect to make additional adjustments, potentially up to six months after going live, once sufficient real user data has been collected....

Mar 22, 2022 ⚡ Analysis available

★★★ Does improving user experience really impact your search engine rankings?

Making optimizations to improve user experience (performance, accessibility, usability) has a direct positive impact on search rankings. A search engine seeks to present sites offering the best experi...

Mar 09, 2022 ⚡ Analysis available

★★★ Are accordions and collapsible content still hurting your mobile SEO rankings?

With mobile-first indexing, Google has become more tolerant of certain elements like accordions or collapsible content, since mobile screens have limited space. These elements do not penalize your SEO...

Mar 09, 2022 ⚡ Analysis available

★★ Should you really ignore SEO blogs and only read Google's official documentation?

It is recommended to consult Google's official resources directly (webmaster videos, documentation) rather than third-party sources that may contain outdated or incorrect information about SEO practic...

Mar 09, 2022 ⚡ Analysis available

★★★ Do Core Web Vitals Really Affect Your Google Rankings?

Performance metrics like LCP (Largest Contentful Paint) matter for SEO. Improving these indicators has a positive impact on your site's index rating and search visibility....

Mar 09, 2022 ⚡ Analysis available

★★ Is lazy loading really an easy SEO optimization to implement without risks?

Adding lazy loading for images is a simple technical optimization to implement that can have a positive impact on performance and therefore on SEO....

Mar 09, 2022 ⚡ Analysis available

★★ Does JavaScript package size really impact your SEO rankings?

The size of JavaScript packages added to a page impacts performance, loading time, and user experience, which can negatively affect your SEO score and index rating if the packages are too large....

Mar 09, 2022 ⚡ Analysis available