Martin Splitt

★★ Is Traffic Really the Only SEO Metric That Matters?

Focusing solely on traffic as a KPI can cause important metrics to be overlooked. A site can have a lot of traffic while still being technically deficient....

Dec 29, 2021 ⚡ Analysis available

★★★ How is Googlebot's evergreen Chrome transforming the SEO landscape?

Googlebot is now using an up-to-date Chromium instance that is regularly updated (evergreen Chrome). This update was announced in May 2019 during Google I/O and significantly improves Googlebot's rend...

Dec 15, 2021 ⚡ Analysis available

★★★ Is it true that the meta keywords tag is outdated in SEO?

Google no longer pays attention to the meta keywords tag for SEO. However, the meta description tag is still taken into account by Google....

Dec 15, 2021 ⚡ Analysis available

★★★ Can Google Really Index JavaScript Content Correctly?

JavaScript content is indeed being indexed correctly by Google. The assertion that all JavaScript content would be invisible to search engines is outdated and incorrect....

Dec 15, 2021 ⚡ Analysis available

★★★ Why are Core Web Vitals Critical Beyond Just Technical Aspects?

Core Web Vitals (LCP, CLS, and FID) measure not just technical metrics but also elements that are statistically correlated with user engagement. Optimizing these metrics improves both rankings and vis...

Dec 15, 2021 ⚡ Analysis available

★★★ How do HTML semantic tags impact your SEO success?

Google utilizes HTML semantics to grasp the structure of content: identifying sections, determining which part is most important, and understanding relationships between elements. Good HTML semantics ...

Dec 15, 2021 ⚡ Analysis available

★★ Why is accessibility vital for modern SEO?

Search engines have accessibility requirements similar to those of users: they interact with sites like computers, do not click, and need accessible content. HTML semantics benefit both SEO and access...

Dec 15, 2021 ⚡ Analysis available

★★ What criteria does Google use to truly identify the 'best' results in SEO?

Search engines do not want to provide poor results to users. Google aims to place the best results at the top. If an SEO helps a site climb the rankings, it ideally means the site has become better....

Dec 15, 2021 ⚡ Analysis available

★★ Does server-side rendering really boost your SEO performance?

Server-side or static rendered content (at build time) is highly beneficial for first paint, Largest Contentful Paint, and load time. These hybrid approaches enhance performance measured by Google....

Dec 15, 2021 ⚡ Analysis available

★★ Why is text content still vital for SEO indexing?

A page with minimal text content (such as an interface mainly comprised of HTML controls or images) poses difficulties for indexing. Bots require descriptive content to grasp the subject and purpose o...

Dec 15, 2021 ⚡ Analysis available

★★ How Does Project Context Influence Your SEO Choices?

SEO is not an all-or-nothing approach. SEO priorities vary based on context: a test page meant to validate a customer segment will have different needs than a well-established long-term product. Decis...

Dec 15, 2021 ⚡ Analysis available

★★★ Should You Really Optimize Your Site for Voice Search in 2024?

Martin Splitt shared his perspective on voice search during a Search off the record podcast: "Oh my God, the future that will never be. (...) I think in the future, it won't change (...). Simply becau...

Nov 15, 2021 ⚡ Analysis available

★★ Why is HTML crucial for effective SEO?

HTML is a progressive technology: with minimal knowledge, you can already achieve a lot. Unlike JavaScript, errors in HTML do not prevent the browser from rendering the page. You don’t need to be an e...

Nov 11, 2021 ⚡ Analysis available

★★★ Why is mastering JavaScript becoming crucial for SEO professionals?

With the increasing migration of native applications to web applications (PWAs), understanding JavaScript will become increasingly important for SEOs. Complex applications in the browser will require ...

Nov 11, 2021 ⚡ Analysis available

★★ How are structured data essential for SEO control?

Structured data operates as a control mechanism, allowing websites to explicitly indicate their consent for Google to understand certain information (product, price, etc.) and use it in specific featu...

Nov 11, 2021 ⚡ Analysis available

★★ Is it true that voice search is really going to transform SEO as we know it?

Voice search will not become the number one concern for SEOs. It changes the input modality and potentially the phrasing of queries, but not the fundamental use of natural language to retrieve informa...

Nov 11, 2021 ⚡ Analysis available

★★★ How Does Google Really Transform Your HTML Code Into Search Results?

Martin Splitt (Google) explained the "rendering" step implemented by Google in its engine more precisely during a webinar, using an example we particularly like: the cooking recipe: "If you think of H...

Oct 25, 2021 ⚡ Analysis available

★★ What should you do if mass scraping is hurting your website?

If over 300 sites copy your content including images by simply changing the domain, it affects your site. Google recommends using the DMCA mechanism to legally address this type of mass scraping issue...

Sep 29, 2021 ⚡ Analysis available

★★★ Is it necessary to have an identical design for dynamic rendering to please Googlebot?

For dynamic rendering or SSR intended for Googlebot, the content does not need to be exactly the same as the front-end. JavaScript elements for interactions may vary, but it is easier to maintain a si...

Sep 29, 2021 ⚡ Analysis available

★★ Why does Google ignore certain resources during a crawl?

If Search Console indicates that certain JavaScript, CSS, or image resources are not loading during the crawl, this is generally not an issue. Google caches these resources and may skip downloading th...

Sep 29, 2021 ⚡ Analysis available