Martin Splitt

★★★ Is lazy loading truly beneficial for your SEO?

Lazy loading can be used without violating Google's guidelines. For images and iframes, use the loading='lazy' attribute. For other content, utilize the Intersection Observer along with a structured p...

Sep 09, 2021 ⚡ Analysis available

★★★ Why should you steer clear of dynamic rendering in SEO?

Dynamic rendering is not a violation of cloaking, but it is still discouraged as it adds technical complexity and risks of failure. It's better to prefer server-side rendering, which also benefits use...

Sep 09, 2021 ⚡ Analysis available

★★★ Why should you prioritize server-side rendering for SEO?

For new projects, favor server-side rendering over dynamic rendering. This provides advantages to users as browsers quickly parse the initial HTML, unlike JavaScript content that requires prior downlo...

Sep 09, 2021 ⚡ Analysis available

★★★ Is it essential to paginate URLs for infinite scrolling?

For infinite scroll content using Intersection Observer, provide a structured set of URLs with pagination (slash-1, slash-2 or ?page=1, ?page=2) and include these URLs in the sitemap to ensure full in...

Sep 09, 2021 ⚡ Analysis available

★★ Does Googlebot Really Crawl Mainly from the USA?

The majority of Googlebot's visits come from the United States. For geo-dependent content loaded via JavaScript, keep in mind that Googlebot will see the American version of the content....

Sep 09, 2021 ⚡ Analysis available

★★★ Why does Googlebot disregard personalization and private content?

Googlebot is not logged into websites and behaves like a user who has never visited the site. Content that relies on personalization or is behind a login will not be visible to Googlebot....

Sep 09, 2021 ⚡ Analysis available

★★ How is the Core Web Vitals report from Search Console transforming the way we identify slow pages?

In Search Console, the Core Web Vitals report shows which pages are slow. For pages with insufficient data, use PageSpeed Insights or Lighthouse to identify excessive JavaScript....

Sep 09, 2021 ⚡ Analysis available

★★ Do 100% JavaScript sites really pose a problem for SEO?

For Google Search, sites that are entirely dependent on JavaScript do not really pose a SEO problem. However, they are discouraged from a user experience perspective as they are more fragile and may b...

Sep 09, 2021 ⚡ Analysis available

★★ Should you abandon JavaScript for optimal SEO performance?

Pages that do not rely on JavaScript are usually more robust, stable, and faster. Avoid total dependence on JavaScript without a truly valid reason, particularly for traditional e-commerce websites....

Sep 09, 2021 ⚡ Analysis available

★★★ Why is the Mobile-Friendly Test considered more reliable than DevTools for SEO?

DevTools with the Googlebot user-agent only changes the HTTP string but maintains standard Chrome parameters. The Mobile-Friendly Test uses the actual Googlebot infrastructure and rendering, making it...

Sep 09, 2021 ⚡ Analysis available

★★ Does Google's indexing infrastructure really have more time than testing tools?

<p>Google's indexing infrastructure uses batch processing, providing minutes or hours to crawl resources and retry multiple times. Testing tools must limit wait time to a few minutes, leading to 'othe...

Sep 09, 2021 ⚡ Analysis available

★★★ How is Google's new URL Inspection Tool transforming the way we analyze indexed content?

In Search Console, use the URL Inspection Tool and then 'View Crawled Page' to see the actual rendered HTML indexed by Google. It's an alternative to the cache operator, which doesn't work well for Ja...

Sep 09, 2021 ⚡ Analysis available

★★★ Do JavaScript frameworks really affect SEO?

Google makes no distinction between React, Angular, or other JavaScript frameworks when it comes to SEO. There is no SEO advantage to using one framework over another or migrating everything to a sing...

Sep 09, 2021 ⚡ Analysis available

★★ Do you really need to optimize JavaScript for SEO on WordPress?

WordPress sites typically do not require specific JavaScript SEO optimizations. Instead, carefully examine WordPress themes that often load unnecessary resources that slow down the site....

Sep 09, 2021 ⚡ Analysis available

★★★ Does Google Really Need All JavaScript Features to Work for Proper Rendering?

Martin Splitt explained on Twitter that for Google's rendering phase of your web pages to work well, it's not necessary for all features to be active as they would be for an end user, such as the burg...

Sep 06, 2021 ⚡ Analysis available

★★★ Should You Really Optimize Your Image ALT Attributes to Improve Your SEO?

Martin Splitt confirmed on Twitter that the ALT attribute of image tags (no, we don't say "ALT tag" 🙂) carries weight in SEO and that this information should therefore be included in IMG tags for imag...

Aug 16, 2021 ⚡ Analysis available

★★ Does Google really ignore web workers in its rendering process?

Web workers are executed and registered by Google, but the rendering system does not properly wait for events occurring in their separate environment. If a web worker makes a network request, Google d...

Jul 29, 2021 ⚡ Analysis available

★★ How do Promises and WebAssembly impact SEO rendering?

Promises and WebAssembly work effectively for Google rendering as long as they execute on the main thread. Google waits for the main thread's task queue to be empty, and promises add elements to it....

Jul 29, 2021 ⚡ Analysis available

★★ Why do so many landing pages contain incorrect links?

According to data from the Web Almanac 2019-2020, 12% of the analyzed landing pages contained links that were not appropriate HTML links, indicating that even basic issues remain widespread....

Jun 17, 2021 ⚡ Analysis available

★★★ Is it true that PageSpeed Insights and Lighthouse aren’t essential for user experience?

Google confirms that PageSpeed Insights and Lighthouse are not used to measure or evaluate pages as part of the Page Experience update. These tools are helpful but are not used in ranking....

Jun 17, 2021 ⚡ Analysis available