What does Google say about SEO? /

Official statement

For new projects, favor server-side rendering over dynamic rendering. This provides advantages to users as browsers quickly parse the initial HTML, unlike JavaScript content that requires prior downloading and execution.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/09/2021 ✂ 14 statements
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Other statements from this video 13
  1. Is lazy loading truly beneficial for your SEO?
  2. Why should you steer clear of dynamic rendering in SEO?
  3. Is it essential to paginate URLs for infinite scrolling?
  4. Does Googlebot Really Crawl Mainly from the USA?
  5. Why does Googlebot disregard personalization and private content?
  6. How is the Core Web Vitals report from Search Console transforming the way we identify slow pages?
  7. Do 100% JavaScript sites really pose a problem for SEO?
  8. Should you abandon JavaScript for optimal SEO performance?
  9. Why is the Mobile-Friendly Test considered more reliable than DevTools for SEO?
  10. Does Google's indexing infrastructure really have more time than testing tools?
  11. How is Google's new URL Inspection Tool transforming the way we analyze indexed content?
  12. Do JavaScript frameworks really affect SEO?
  13. Do you really need to optimize JavaScript for SEO on WordPress?
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Official statement from (4 years ago)
TL;DR

Google recommends server-side rendering for new SEO projects. Browsers handle HTML better than JavaScript, improving crawling and indexing efficiency.

❓ Frequently Asked Questions

Le server-side rendering est-il adapté à tous les types de sites ?
Non, certains sites hautement interactifs pourraient bénéficier d'autres approches.
Comment vérifier si un site utilise correctement le server-side rendering ?
Utilisez des outils de rendu pour voir comment les robots interprètent le HTML par rapport au contenu JavaScript.
Quels outils peut-on utiliser pour tester l'implémentation du SSR ?
Google Search Console et des outils de validation de rendu comme Lighthouse sont recommandés.
🏷 Related Topics
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 09/09/2021

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