Martin Splitt

★★ Why is accessibility vital for modern SEO?

Search engines have accessibility requirements similar to those of users: they interact with sites like computers, do not click, and need accessible content. HTML semantics benefit both SEO and access...

Dec 15, 2021 ⚡ Analysis available

★★ What criteria does Google use to truly identify the 'best' results in SEO?

Search engines do not want to provide poor results to users. Google aims to place the best results at the top. If an SEO helps a site climb the rankings, it ideally means the site has become better....

Dec 15, 2021 ⚡ Analysis available

★★ Does server-side rendering really boost your SEO performance?

Server-side or static rendered content (at build time) is highly beneficial for first paint, Largest Contentful Paint, and load time. These hybrid approaches enhance performance measured by Google....

Dec 15, 2021 ⚡ Analysis available

★★ Why is text content still vital for SEO indexing?

A page with minimal text content (such as an interface mainly comprised of HTML controls or images) poses difficulties for indexing. Bots require descriptive content to grasp the subject and purpose o...

Dec 15, 2021 ⚡ Analysis available

★★ How Does Project Context Influence Your SEO Choices?

SEO is not an all-or-nothing approach. SEO priorities vary based on context: a test page meant to validate a customer segment will have different needs than a well-established long-term product. Decis...

Dec 15, 2021 ⚡ Analysis available

★★★ Should You Really Optimize Your Site for Voice Search in 2024?

Martin Splitt shared his perspective on voice search during a Search off the record podcast: "Oh my God, the future that will never be. (...) I think in the future, it won't change (...). Simply becau...

Nov 15, 2021 ⚡ Analysis available

★★ Why is HTML crucial for effective SEO?

HTML is a progressive technology: with minimal knowledge, you can already achieve a lot. Unlike JavaScript, errors in HTML do not prevent the browser from rendering the page. You don’t need to be an e...

Nov 11, 2021 ⚡ Analysis available

★★★ Why is mastering JavaScript becoming crucial for SEO professionals?

With the increasing migration of native applications to web applications (PWAs), understanding JavaScript will become increasingly important for SEOs. Complex applications in the browser will require ...

Nov 11, 2021 ⚡ Analysis available

★★ How are structured data essential for SEO control?

Structured data operates as a control mechanism, allowing websites to explicitly indicate their consent for Google to understand certain information (product, price, etc.) and use it in specific featu...

Nov 11, 2021 ⚡ Analysis available

★★ Is it true that voice search is really going to transform SEO as we know it?

Voice search will not become the number one concern for SEOs. It changes the input modality and potentially the phrasing of queries, but not the fundamental use of natural language to retrieve informa...

Nov 11, 2021 ⚡ Analysis available

★★★ How Does Google Really Transform Your HTML Code Into Search Results?

Martin Splitt (Google) explained the "rendering" step implemented by Google in its engine more precisely during a webinar, using an example we particularly like: the cooking recipe: "If you think of H...

Oct 25, 2021 ⚡ Analysis available

★★ What should you do if mass scraping is hurting your website?

If over 300 sites copy your content including images by simply changing the domain, it affects your site. Google recommends using the DMCA mechanism to legally address this type of mass scraping issue...

Sep 29, 2021 ⚡ Analysis available

★★★ Is it necessary to have an identical design for dynamic rendering to please Googlebot?

For dynamic rendering or SSR intended for Googlebot, the content does not need to be exactly the same as the front-end. JavaScript elements for interactions may vary, but it is easier to maintain a si...

Sep 29, 2021 ⚡ Analysis available

★★ Why does Google ignore certain resources during a crawl?

If Search Console indicates that certain JavaScript, CSS, or image resources are not loading during the crawl, this is generally not an issue. Google caches these resources and may skip downloading th...

Sep 29, 2021 ⚡ Analysis available

★★★ Are Invisible Noindex Tags Affecting Your A/B Testing Results?

When Google detects a noindex tag that developers can't find in the code, it's often due to A/B testing frameworks that inject the noindex tag into certain variations or a percentage of requests. CDNs...

Sep 29, 2021 ⚡ Analysis available

★★ Are 404 Pages Really No Concern for SEO?

A page that returns a 404 code will not appear in search engines, and that's not a problem. Content gets permanently deleted on the web, and that's normal. No special handling is required unless the c...

Sep 29, 2021 ⚡ Analysis available

★★ How can you streamline third-party scripts for better SEO performance?

To reduce the weight of third-party scripts like Google Analytics or Facebook, it's possible to use their APIs directly instead of their full JavaScript libraries. This reduces size but requires more ...

Sep 29, 2021 ⚡ Analysis available

★★ Why is targeting a TTFB under one second critical for SEO?

Google does not set a strict recommendation for TTFB, but aiming for less than one second, or around one second maximum, is a good general goal for user experience. This is not specific to Google's cr...

Sep 29, 2021 ⚡ Analysis available

★★ Is it true that not all your pages are indexed by Google?

If Google does not index 100% of a site's pages, it is not necessarily related to the server's response time. It could be due to a lack of interest from Google in certain pages, quality issues, or con...

Sep 29, 2021 ⚡ Analysis available

★★★ Is A/B testing really safe from cloaking as long as the topic stays consistent?

Performing A/B testing with significant changes in content and design is not considered cloaking as long as the subject of the page remains the same. A page about toasters that stays focused on toaste...

Sep 29, 2021 ⚡ Analysis available