Martin Splitt

★★★ Are Invisible Noindex Tags Affecting Your A/B Testing Results?

When Google detects a noindex tag that developers can't find in the code, it's often due to A/B testing frameworks that inject the noindex tag into certain variations or a percentage of requests. CDNs...

Sep 29, 2021 ⚡ Analysis available

★★ Are 404 Pages Really No Concern for SEO?

A page that returns a 404 code will not appear in search engines, and that's not a problem. Content gets permanently deleted on the web, and that's normal. No special handling is required unless the c...

Sep 29, 2021 ⚡ Analysis available

★★ How can you streamline third-party scripts for better SEO performance?

To reduce the weight of third-party scripts like Google Analytics or Facebook, it's possible to use their APIs directly instead of their full JavaScript libraries. This reduces size but requires more ...

Sep 29, 2021 ⚡ Analysis available

★★ Why is targeting a TTFB under one second critical for SEO?

Google does not set a strict recommendation for TTFB, but aiming for less than one second, or around one second maximum, is a good general goal for user experience. This is not specific to Google's cr...

Sep 29, 2021 ⚡ Analysis available

★★ Is it true that not all your pages are indexed by Google?

If Google does not index 100% of a site's pages, it is not necessarily related to the server's response time. It could be due to a lack of interest from Google in certain pages, quality issues, or con...

Sep 29, 2021 ⚡ Analysis available

★★★ Is A/B testing really safe from cloaking as long as the topic stays consistent?

Performing A/B testing with significant changes in content and design is not considered cloaking as long as the subject of the page remains the same. A page about toasters that stays focused on toaste...

Sep 29, 2021 ⚡ Analysis available

★★★ How does Google handle dynamic content associated with hash URLs for indexing?

Google does not index content that loads solely through hash changes in the URL. However, if all the content is already present in the HTML and the hash merely shows/hides sections like tabs or accord...

Sep 29, 2021 ⚡ Analysis available

★★ Does a layout error during prerendering really affect your site's SEO indexing?

If you are using Prerender and Google's cache has an incorrect layout due to an error, it does not impact indexing as long as it is only the layout that is affected. Google's cache does not always wor...

Sep 29, 2021 ⚡ Analysis available

★★★ How do blocked API requests impact your SEO?

When content does not appear in Googlebot's rendering but works on the client side, it's essential to check if the API calls required for loading the content are blocked in robots.txt, too slow, or bl...

Sep 29, 2021 ⚡ Analysis available

★★ How can you effectively diagnose JavaScript rendering issues in SEO?

To diagnose a JavaScript rendering problem, start by checking the rendered HTML in Search Console, then review console messages and errors, and finally analyze network requests to identify resources t...

Sep 29, 2021 ⚡ Analysis available

★★★ Why is First Input Delay so challenging to measure in a lab setting?

FID is hard to replicate in a testing environment because it heavily depends on actual user metrics. An FID under 100 milliseconds should be seen as successful. Low-end mobile devices are particularly...

Sep 29, 2021 ⚡ Analysis available

★★★ How can you improve FID by analyzing the main thread?

To enhance the First Input Delay, use the performance profiler to identify what is blocking the main thread. Massive DOM manipulations, layout recalculations, and heavy JavaScript are often culprits. ...

Sep 29, 2021 ⚡ Analysis available

★★★ How can you prevent the indexing failure of your web pages?

For a non-indexed page, especially on a SPA, use Google Search Console and the URL inspection tool to verify if Googlebot can render the page correctly. If the content is not visible after rendering, ...

Sep 22, 2021 ⚡ Analysis available

★★★ Why do links without HREF hinder Google's indexing?

If links lack an HREF attribute, Google likely cannot discover the linked pages. This is a common cause of non-indexing, as Googlebot follows links with HREF to find content....

Sep 22, 2021 ⚡ Analysis available

★★★ Does the no-index tag really prevent Google from crawling your pages?

A no-index tag on a page does not stop Googlebot from crawling the page; it only prevents its indexing. On the other hand, blocking via robots.txt truly prevents crawling. If you see Googlebot crawlin...

Sep 22, 2021 ⚡ Analysis available

★★ Why does Google index blocked pages by robots.txt?

If a page is blocked by robots.txt but receives links, Google can index it without any actual content because it cannot crawl it. These pages will probably not rank well since Google has no informatio...

Sep 22, 2021 ⚡ Analysis available

★★ How does Google view window.history.pushState in terms of SEO?

When a page uses window.history.pushState to change the displayed URL, Google likely treats this as a redirect and associates the content with the modified URL instead of the original URL....

Sep 22, 2021 ⚡ Analysis available

★★ Is it true that the mobile validator isn't always reliable for your URLs?

The mobile-friendliness validator can swing between 'valid' and 'invalid' for the same URLs. This can be due to caching or stability issues with the classifier. If only a few URLs fluctuate and the si...

Sep 22, 2021 ⚡ Analysis available

★★ Does mobile compatibility really have a significant impact on your SEO?

Mobile compatibility is a ranking factor among many others. Don't worry excessively unless it creates real positioning issues....

Sep 22, 2021 ⚡ Analysis available

★★ How can CDNs disrupt your site's mobile display?

CDNs can sometimes exhibit unstable behavior when distributing CSS. If Google is unable to fetch the CSS, the styling may be incorrect, leading to mobile compatibility issues that Google may detect....

Sep 22, 2021 ⚡ Analysis available