Official statement
Structured data operates as a control mechanism, allowing websites to explicitly indicate their consent for Google to understand certain information (product, price, etc.) and use it in specific features. It’s an implicit agreement to provide this information in a structured format.
Other statements from this video 13 ▾
- □ Why should SEO professionals still have a grasp of HTML today?
- □ Why is HTML crucial for effective SEO?
- □ Why is mastering JavaScript becoming crucial for SEO professionals?
- □ Are URLs truly untouchable when it comes to SEO?
- □ Why is the rel=canonical tag still crucial for SEO today?
- □ Is it true that Google is holding back on new meta tags in SEO?
- □ Why does Google include URIs in robots.txt?
- □ Will Structured Data Become Obsolete for SEO?
- □ Why is Google focusing on intelligent crawling instead of pushing?
- □ Are Links Really Still Essential for SEO?
- □ Should you be wary of machine-generated content to avoid SEO penalties?
- □ Why are alt attributes crucial for image SEO?
- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Use Recipe Structured Data on Collection Pages?
View statement →
TL;DR
Google utilizes structured data to better comprehend and display information from websites. This enables SEOs to optimize how content appears in search results. Maximizing this lever can enhance the visibility of specific elements.
❓ Frequently Asked Questions
Les données structurées garantissent-elles un meilleur classement ?
Non, elles améliorent la compréhension et l'affichage mais ne garantissent pas un positionnement supérieur.
Est-ce obligatoire d'utiliser les données structurées pour le SEO ?
Non, mais elles offrent un avantage compétitif en améliorant les fonctionnalités SERP.
Quels types de données faut-il prioriser ?
Priorisez les données qui alignent votre stratégie SEO avec l'expérience utilisateur recherchée : éléments de base comme les avis, FAQ, et produits.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
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