Official statement
While Google can detect the general subjects of images, it still cannot precisely distinguish between similar objects (grapefruit vs orange) or identify all details. Google will continue to rely on alt attributes and surrounding text. Over time, detection may improve but that's not the case yet.
Other statements from this video 13 ▾
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- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
How Should You Really Optimize ALT Attributes for Logos and Buttons?
View statement →
TL;DR
Google recognizes general subjects of images but not fine details. Alt attributes are still indispensable for SEO. Investing in appropriate descriptions is vital.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
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