Official statement
In 10 to 15 years, with advancements in machine learning, Google may be able to automatically identify page attributes without structured data. At that point, structured data could primarily serve as an override mechanism, allowing for corrections to misinterpretations by Google. The transition period would utilize both approaches.
Other statements from this video 13 ▾
- □ Why should SEO professionals still have a grasp of HTML today?
- □ Why is HTML crucial for effective SEO?
- □ Why is mastering JavaScript becoming crucial for SEO professionals?
- □ Are URLs truly untouchable when it comes to SEO?
- □ Why is the rel=canonical tag still crucial for SEO today?
- □ Is it true that Google is holding back on new meta tags in SEO?
- □ Why does Google include URIs in robots.txt?
- □ How are structured data essential for SEO control?
- □ Why is Google focusing on intelligent crawling instead of pushing?
- □ Are Links Really Still Essential for SEO?
- □ Should you be wary of machine-generated content to avoid SEO penalties?
- □ Why are alt attributes crucial for image SEO?
- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Use Recipe Structured Data on Collection Pages?
View statement →
TL;DR
Google is considering that structured data might become secondary. Machine learning could be sufficient to understand web pages. This presents both an opportunity and a challenge for SEOs.
❓ Frequently Asked Questions
Quand les données structurées deviendront-elles obsolètes ?
Impossible à prédire précisément. Les avancées du machine learning décideront.
Peut-on se passer des données structurées maintenant ?
Non, elles sont toujours essentielles pour une indexation optimale.
Comment tester la compréhension de mes pages par Google ?
Utilisez des outils comme la Search Console pour des insights précis.
Doit-on s'inquiéter de changements imprévus ?
Restez informés et adaptez-vous graduellement. Pas de précipitation.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
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