Official statement
Although Google could technically identify similar content without the rel=canonical tag, this tag remains important because it gives website owners control over the canonical URL displayed in search results. Google uses rel=canonical aggressively in its canonical selection and wants to maintain this control for users.
Other statements from this video 13 ▾
- □ Why should SEO professionals still have a grasp of HTML today?
- □ Why is HTML crucial for effective SEO?
- □ Why is mastering JavaScript becoming crucial for SEO professionals?
- □ Are URLs truly untouchable when it comes to SEO?
- □ Is it true that Google is holding back on new meta tags in SEO?
- □ Why does Google include URIs in robots.txt?
- □ How are structured data essential for SEO control?
- □ Will Structured Data Become Obsolete for SEO?
- □ Why is Google focusing on intelligent crawling instead of pushing?
- □ Are Links Really Still Essential for SEO?
- □ Should you be wary of machine-generated content to avoid SEO penalties?
- □ Why are alt attributes crucial for image SEO?
- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
How should you properly set up canonical and alternate tags for an m-dot archite...
View statement →
TL;DR
The rel=canonical tag is essential for controlling the URL displayed in SERPs, despite Google's ability to identify similar content without it. Its aggressive use in canonical selection confirms its strategic importance for websites.
❓ Frequently Asked Questions
Le rel canonical est-il nécessaire pour les pages sans duplication apparente ?
Même sans duplication explicite, les rel canonicals peuvent orienter Google sur la version préférée et éviter toute confusion si le contenu évolue.
Combien de temps avant de voir l'effet du rel canonical ?
Les effets peuvent varier, mais généralement Google réagit en quelques jours à quelques semaines après implémentation correcte.
Peut-on utiliser le rel canonical sur des sites multilingues ?
Oui, il aide les moteurs de recherche à comprendre quelle version de page dans quelle langue est préférée pour chaque marché.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.