Official statement
Google resists the introduction of new meta tags. When an internal team proposes a new tag, there is a strict verification process to prioritize existing tags instead. For example, to control translations, it is preferable to use the robots meta tag with a new directive rather than creating a new tag.
Other statements from this video 13 ▾
- □ Why should SEO professionals still have a grasp of HTML today?
- □ Why is HTML crucial for effective SEO?
- □ Why is mastering JavaScript becoming crucial for SEO professionals?
- □ Are URLs truly untouchable when it comes to SEO?
- □ Why is the rel=canonical tag still crucial for SEO today?
- □ Why does Google include URIs in robots.txt?
- □ How are structured data essential for SEO control?
- □ Will Structured Data Become Obsolete for SEO?
- □ Why is Google focusing on intelligent crawling instead of pushing?
- □ Are Links Really Still Essential for SEO?
- □ Should you be wary of machine-generated content to avoid SEO penalties?
- □ Why are alt attributes crucial for image SEO?
- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do You Really Need a New 'GEO' Strategy to Show Up in Google's AI Overviews?
View statement →
TL;DR
Google enforces strict verification before any new meta tag is added. It is advisable to use existing tags with appropriate directives. This aims to simplify SEO and prevent an overflow of unnecessary tags.
❓ Frequently Asked Questions
Comment Google décide-t-il d'une nouvelle balise meta?
Google passe par un processus de vérification stricte. Si une balise existante et une nouvelle directive suffisent, pas de nouvelle balise.
Devrais-je anticiper des modifications majeures de mes meta?
Non, concentrez-vous sur l'optimisation et l'utilisation proactive de ce qui est déjà disponible.
Est-ce que cela impacte les développements futurs?
Oui, l'approche simplifiée pourrait influencer les futurs développements en limitant la prolifération de nouvelles balises spécifiques.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
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