Official statement
Links aren't going anywhere because they are fundamental building blocks of the web (they are part of HTML). Google has improved its handling of links and may not need as many as people believe to rank well, but they remain essential.
Other statements from this video 13 ▾
- □ Why should SEO professionals still have a grasp of HTML today?
- □ Why is HTML crucial for effective SEO?
- □ Why is mastering JavaScript becoming crucial for SEO professionals?
- □ Are URLs truly untouchable when it comes to SEO?
- □ Why is the rel=canonical tag still crucial for SEO today?
- □ Is it true that Google is holding back on new meta tags in SEO?
- □ Why does Google include URIs in robots.txt?
- □ How are structured data essential for SEO control?
- □ Will Structured Data Become Obsolete for SEO?
- □ Why is Google focusing on intelligent crawling instead of pushing?
- □ Should you be wary of machine-generated content to avoid SEO penalties?
- □ Why are alt attributes crucial for image SEO?
- □ Is it true that voice search is really going to transform SEO as we know it?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Really Stop Focusing on Links in SEO?
View statement →
TL;DR
Google states that links are here to stay. They are crucial, but Google may not need them as much as we think. Focus on smart link building.
❓ Frequently Asked Questions
Les liens perdent-ils de leur importance ?
Non, ils restent fondamentaux, mais une stratégie qualitative prime maintenant sur la quantité.
Google utilise-t-il toujours autant de liens pour le classement ?
Non, il semble que Google ait besoin de moins de liens, mais leur qualité est cruciale.
Qu'est-ce qu'un lien de qualité?
C'est un lien provenant d'une source fiable et pertinente, offrant une réelle valeur ajoutée au contenu lié.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 11/11/2021
🎥 Watch the full video on YouTube →
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