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Official statement

Search engines do not want to provide poor results to users. Google aims to place the best results at the top. If an SEO helps a site climb the rankings, it ideally means the site has become better.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 15/12/2021 ✂ 10 statements
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✂ Other statements from this video 9 ▾
  1. □ How is Googlebot's evergreen Chrome transforming the SEO landscape?
  2. □ Is it true that the meta keywords tag is outdated in SEO?
  3. □ Can Google Really Index JavaScript Content Correctly?
  4. □ Why are Core Web Vitals Critical Beyond Just Technical Aspects?
  5. □ How do HTML semantic tags impact your SEO success?
  6. □ Why is accessibility vital for modern SEO?
  7. □ Does server-side rendering really boost your SEO performance?
  8. □ Why is text content still vital for SEO indexing?
  9. □ How Does Project Context Influence Your SEO Choices?
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Official statement from (4 years ago)
TL;DR

Google seeks to rank the best results for users. Good SEO improves a site, not just its ranking. The algorithm values perceived quality.

❓ Frequently Asked Questions

Comment Google détermine-t-il ce qui est meilleur?
Google analyse la pertinence du contenu par rapport aux intentions de recherche et sa qualité globale.
Un site bien classé est-il toujours meilleur?
Non, il peut être bien optimisé sans offrir un contenu de meilleure qualité.
Les backlinks sont-ils encore importants?
Oui, mais ils doivent être pertinents et naturels pour éviter d'être perçus comme de la manipulation.
🏷 Related Topics
AI & SEO

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Other SEO insights extracted from this same Google Search Central video · published on 15/12/2021

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