Official statement
Google no longer pays attention to the meta keywords tag for SEO. However, the meta description tag is still taken into account by Google.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Use LLMS.txt to Optimize Your SEO for AI?
View statement →
TL;DR
Google ignores the meta keywords tag for SEO. Focus on the meta description tag, which remains relevant for the search engine. Adjust your strategies accordingly.
❓ Frequently Asked Questions
La balise meta keywords est-elle encore pertinente pour d'autres moteurs ?
Certains moteurs de recherche secondaires y accordent encore un role minime, mais son poids reste négligeable.
Comment les balises meta influencent-elles le SEO aujourd'hui ?
Elles n'ont pas d'impact direct sur le classement, mais peuvent influencer le CTR et la presentation dans les SERP.
La suppression des meta keywords impacte-t-elle le SEO actuel ?
Non, leur influence etait deja pratiquement nulle, cela ne change rien dans une stratégie moderne.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 15/12/2021
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