Martin Splitt

★★★ Is E-A-T really not a Google ranking factor?

Martin Splitt indirectly confirms that E-A-T is not a ranking factor by mentioning that statements claiming "E-A-T is a ranking factor" are examples of persistent SEO myths that should no longer circu...

Jan 26, 2022 ⚡ Analysis available

★★★ Does having multiple URLs for the same content really trigger a Google penalty?

Martin Splitt indicates that the idea that having multiple URLs pointing to the same content would result in a Google penalty is a myth. He mentions this as an example of unrealistic beliefs that SEO ...

Jan 26, 2022 ⚡ Analysis available

★★ Why does Google refuse to reveal the complete formula behind its ranking algorithm?

Jenn Mathews and Martin Splitt confirm that Google does not disclose the complete formula of its ranking algorithm. SEOs must work with hypotheses based on experience and adopt a test and learn approa...

Jan 26, 2022 ⚡ Analysis available

★★★ Should you embrace experimentation to unlock your SEO potential?

Martin Splitt strongly endorses the "test and learn" approach in SEO. He compares this method to software development where engineers build prototypes and experiment when they don't know the exact sol...

Jan 26, 2022 ⚡ Analysis available

★★ Should SEOs be comfortable admitting when they don't have all the answers?

Martin Splitt encourages SEOs to admit when they don't know an answer, the way developers do. This honest approach followed by a proposal to test is more productive and strengthens credibility with te...

Jan 26, 2022 ⚡ Analysis available

★★ Does eliminating redirect chains really protect your crawl budget from wasting resources?

Jenn Mathews and Martin Splitt confirm that redirect chains are problematic. The example given shows that having 850,000 pages with multiple redirects is not optimal and requires technical corrections...

Jan 26, 2022 ⚡ Analysis available

★★ Is the impact/effort matrix really the key to prioritizing your SEO tasks effectively?

Martin Splitt recommends that SEOs use an impact/effort matrix to prioritize technical requests. High-impact, low-effort tasks should be prioritized to facilitate collaboration with developers....

Jan 26, 2022 ⚡ Analysis available

★★★ Should SEOs dictate technical solutions to developers, or simply expose the SEO problems they've identified?

Martin Splitt advises SEOs to present identified problems to developers rather than imposing technical solutions. This collaborative approach makes it possible to find the best solution adapted to the...

Jan 26, 2022 ⚡ Analysis available

★★ Does choosing between 301 and 302 redirects really impact your Google rankings?

In the example provided, Martin Splitt and Jenn Mathews confirm that the type of redirect (temporary 302 vs permanent 301) is important and must be chosen correctly based on the redirect's intention....

Jan 26, 2022 ⚡ Analysis available

★★ Is developing content that remains invisible to search engines really worth your time and effort?

Martin Splitt explains that SEO serves to give visibility to developers' work. If no one discovers the software through search engines, the development effort loses a large portion of its potential im...

Jan 26, 2022 ⚡ Analysis available

★★ Does Google really push algorithm updates every single minute?

Jenn Mathews mentions and Martin Splitt confirms that Google deploys algorithm updates very frequently, sometimes every minute, reflecting a modern agile development approach....

Jan 26, 2022 ⚡ Analysis available

★★★ Should you really integrate SEO from the development phase to avoid costly fixes later?

Martin Splitt approves the idea of "mitigation" where technical teams integrate best SEO practices (correct redirects, optimal structure) from the development phase, before launch, thus reducing the n...

Jan 26, 2022 ⚡ Analysis available

★★★ Can SEO pages without real user value still rank in Google?

Jenn Mathews explains and Martin Splitt confirms that pages created for SEO must genuinely serve users, otherwise they won't rank. Google detects pages created purely to manipulate rankings without us...

Jan 26, 2022 ⚡ Analysis available

★★★ Is dynamic rendering really risk-free for Google?

Serving a static version of content to bots and a dynamic JavaScript version to users is not considered manipulative cloaking if the content is identical. This practice will not be penalized....

Jan 20, 2022 ⚡ Analysis available

★★★ Should you still use rel=next and rel=prev for pagination?

Google no longer uses the rel="next" and rel="prev" tags to identify pagination. The system can now automatically determine pagination through other elements on the page, without needing these specifi...

Jan 13, 2022 ⚡ Analysis available

★★★ Do you really need to validate your HTML with W3C to get crawled by Google?

Complete W3C validation is not required for Google to understand a page. Google attempts to make sense of the content even if the HTML contains errors, although well-structured and semantic HTML makes...

Jan 13, 2022 ⚡ Analysis available

★★ Does Google really render all of your JavaScript pages?

Google performs full rendering of pages. If a page functions correctly in a browser, it will likely also function for Google's crawler, which utilizes a headless browsing technology....

Jan 13, 2022 ⚡ Analysis available

★★ Does semantic HTML really enhance Google’s trust in your content?

Although Google can understand imperfect HTML, clear and semantic HTML code enhances trust in the interpretation of content. Errors can diminish Google's confidence in what an element truly represents...

Jan 13, 2022 ⚡ Analysis available

★★ Does Google really pay attention to your feedback on its SEO documentation?

Comments left directly on Google’s documentation pages are read by the team, even if no direct response is visible. These comments are used for continuous improvement of the documentation....

Jan 13, 2022 ⚡ Analysis available

★★★ Can we really trust Google's official documentation?

Google's official documentation is not always immediately synchronized with internal technical developments. The team does its best to keep the documentation up to date, but discrepancies can occasion...

Jan 13, 2022 ⚡ Analysis available