Martin Splitt

★★★ Should you still use rel=next and rel=prev for pagination?

Google no longer uses the rel="next" and rel="prev" tags to identify pagination. The system can now automatically determine pagination through other elements on the page, without needing these specifi...

Jan 13, 2022 ⚡ Analysis available

★★★ Do you really need to validate your HTML with W3C to get crawled by Google?

Complete W3C validation is not required for Google to understand a page. Google attempts to make sense of the content even if the HTML contains errors, although well-structured and semantic HTML makes...

Jan 13, 2022 ⚡ Analysis available

★★ Does Google really render all of your JavaScript pages?

Google performs full rendering of pages. If a page functions correctly in a browser, it will likely also function for Google's crawler, which utilizes a headless browsing technology....

Jan 13, 2022 ⚡ Analysis available

★★ Does semantic HTML really enhance Google’s trust in your content?

Although Google can understand imperfect HTML, clear and semantic HTML code enhances trust in the interpretation of content. Errors can diminish Google's confidence in what an element truly represents...

Jan 13, 2022 ⚡ Analysis available

★★ Does Google really pay attention to your feedback on its SEO documentation?

Comments left directly on Google’s documentation pages are read by the team, even if no direct response is visible. These comments are used for continuous improvement of the documentation....

Jan 13, 2022 ⚡ Analysis available

★★★ Can we really trust Google's official documentation?

Google's official documentation is not always immediately synchronized with internal technical developments. The team does its best to keep the documentation up to date, but discrepancies can occasion...

Jan 13, 2022 ⚡ Analysis available

★★ Why do your PageSpeed Insights scores fluctuate with each test?

PageSpeed Insights and Lighthouse scores can vary between different measurements of the same page because they are influenced by the network conditions at the time of testing. The weighting of metrics...

Jan 13, 2022 ⚡ Analysis available

★★ Is it true that Lighthouse scores are calculated transparently?

The Lighthouse team provides comprehensive documentation explaining how scores are calculated and how the weighting of different metrics evolves over time, allowing for total transparency in evaluatio...

Jan 13, 2022 ⚡ Analysis available

★★★ Does Google really have what it takes to index all JavaScript content?

Content generated by JavaScript now stands a good chance of being indexed by Google. Although JavaScript isn't a completely resolved issue, significant strides have been made, and Google continues to ...

Jan 11, 2022 ⚡ Analysis available

★★★ Is Google’s Web Rendering Service really keeping up with all the latest Chrome features?

Google's Web Rendering Service (WRS) is updated a few weeks after each new stable version of Chrome to stay current with new web technologies....

Jan 11, 2022 ⚡ Analysis available

★★ Is Google struggling to properly index sites that use Web Workers?

Google needs to improve its support for Web Workers in its rendering service. This technique that shifts JavaScript work off the main thread is becoming more popular with Core Web Vitals, but Google's...

Jan 11, 2022 ⚡ Analysis available

★★ Why is it essential for SEOs and developers to collaborate?

A dialogue is necessary between SEO and developers. SEOs should not propose one-size-fits-all solutions without understanding the technical environment, and developers must consider SEO from the websi...

Jan 11, 2022 ⚡ Analysis available

★★★ Does Google really support JavaScript for SEO, or is it just a trap?

Google is capable of processing and indexing sites built with JavaScript. Google's support for JavaScript is officially confirmed, even for sites that are 100% client-side rendering (CSR)....

Dec 29, 2021 ⚡ Analysis available

★★★ Does JavaScript really slow down your site's indexing?

JavaScript sites may take longer to be indexed because Google has to render each page. If the rendering is poorly designed, it can significantly slow down the indexing process....

Dec 29, 2021 ⚡ Analysis available

★★★ Should you really abandon JavaScript for SSR in SEO?

If a site can be built without JavaScript, it is recommended to do so. Server-side rendering (SSR) is an official recommendation from Google for optimizing indexing....

Dec 29, 2021 ⚡ Analysis available

★★ How critical is your site's JavaScript configuration for Google?

For a JavaScript site to work correctly with Google, it is essential to follow best practices and meticulously test the technical configuration in place....

Dec 29, 2021 ⚡ Analysis available

★★ Should you really choose SSR or CSR based on the type of site?

The choice between client-side rendering and server-side rendering should depend on the type of site: SSR for a news site, CSR acceptable for a highly interactive social network where search performan...

Dec 29, 2021 ⚡ Analysis available

★★ Should you really master Chrome DevTools to excel in technical SEO?

Technical SEOs must master Chrome DevTools. This tool should be their main reference to understand how the browser works and how pages render....

Dec 29, 2021 ⚡ Analysis available

★★ Is it really necessary to master browser functionality for technical SEO?

Technical SEOs must have a deep understanding of how browsers work, the rendering process, and how Google renders pages. This knowledge is broad enough to require continuous learning....

Dec 29, 2021 ⚡ Analysis available

★★ Should you really rely solely on Google's official documentation?

To avoid misunderstandings between developers and SEO professionals, it is essential to always refer to the official documentation rather than conspiracy theories or urban legends in the SEO industry....

Dec 29, 2021 ⚡ Analysis available