Official statement
Performing A/B testing with significant changes in content and design is not considered cloaking as long as the subject of the page remains the same. A page about toasters that stays focused on toasters poses no problem.
Other statements from this video 14 ▾
- □ What should you do if mass scraping is hurting your website?
- □ Is it necessary to have an identical design for dynamic rendering to please Googlebot?
- □ Why does Google ignore certain resources during a crawl?
- □ Are Invisible Noindex Tags Affecting Your A/B Testing Results?
- □ Are 404 Pages Really No Concern for SEO?
- □ How can you streamline third-party scripts for better SEO performance?
- □ Why is targeting a TTFB under one second critical for SEO?
- □ Is it true that not all your pages are indexed by Google?
- □ How does Google handle dynamic content associated with hash URLs for indexing?
- □ Does a layout error during prerendering really affect your site's SEO indexing?
- □ How do blocked API requests impact your SEO?
- □ How can you effectively diagnose JavaScript rendering issues in SEO?
- □ Why is First Input Delay so challenging to measure in a lab setting?
- □ How can you improve FID by analyzing the main thread?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is geolocation-based cloaking really acceptable to Google?
View statement →
TL;DR
A/B testing is not considered cloaking as long as the subject remains the same. A page about toasters can test various designs and content without penalty. Stick to your original topic to stay compliant.
❓ Frequently Asked Questions
Quelle est la définition du cloaking selon Google ?
Le cloaking est une technique interdite où le contenu présenté aux moteurs de recherche est différent de celui aux utilisateurs.
L'A/B testing affecte-t-il le taux de crawl ?
Non, si le test est correctement implémenté, il ne devrait pas interférer avec la fréquence de crawl de Google.
Peut-on changer le design d'une page sans risquer le cloaking ?
Oui, tant que le sujet et le thème global de la page ne sont pas modifiés.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 29/09/2021
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