What does Google say about SEO? /
Martin Splitt is a Developer Advocate at Google, specializing in JavaScript rendering and modern web application indexing. He created the 'SEO Mythbusting' video series and regularly explains how Googlebot handles JavaScript frameworks. His statements are essential for developers looking to optimize the SEO of their applications.
Quick SEO Quiz

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🕒 ~1 min 🎯 5 questions
★★★ Is lazy loading really safe for your SEO rankings?
Lazy loading can be used for content that isn't immediately visible when a page is first visited, thereby improving initial loading performance....
Nov 29, 2023 ⚡ Analysis available
★★ Is the loading=lazy attribute really enough to optimize image loading for SEO?
For images and iframes, simply add the loading=lazy attribute to HTML elements to implement deferred loading in a simple and effective way....
Nov 29, 2023 ⚡ Analysis available
★★ Should you really preload videos with poster images for SEO success?
To optimize videos, it is recommended to use preloading and a poster image as a placeholder to improve loading performance....
Nov 29, 2023 ⚡ Analysis available
★★★ Should you really sacrifice traffic volume for relevance?
Don't focus solely on traffic volume. It's misleading to look at traffic numbers without considering relevance. High traffic without relevance has no real value for your site....
Nov 21, 2023 ⚡ Analysis available
★★★ What does Google really recommend for optimizing page load speed?
Google recommends three main approaches to improve web page load speed: using the Core Web Vitals report and recommendations from PageSpeed Insights and Lighthouse, implementing lazy loading, and opti...
Nov 20, 2023 ⚡ Analysis available
★★ Does page speed really improve your overall SEO rankings?
Improving a website's page loading speed contributes to enhancing the site's overall organic search rankings....
Nov 20, 2023 ⚡ Analysis available
★★★ How can you pinpoint the exact Core Web Vitals problems that are actually hurting your SEO rankings?
Google recommends using the Core Web Vitals report to identify and fix performance problems affecting user experience and search rankings....
Nov 20, 2023 ⚡ Analysis available
★★★ Why Does Google Recommend PageSpeed Insights and Lighthouse for Speed Optimization?
Google recommends using PageSpeed Insights and Lighthouse tools which provide concrete recommendations to improve page loading speed....
Nov 20, 2023 ⚡ Analysis available
★★ Is lazy loading really a recommended SEO best practice by Google?
Google recommends implementing lazy loading (deferred loading) as a technique to improve the loading speed of web pages....
Nov 20, 2023 ⚡ Analysis available
★★ Does image optimization really boost page speed and SEO, or is it just another ranking myth?
Google recommends optimizing images as an essential method to improve page loading speed and natural search ranking....
Nov 20, 2023 ⚡ Analysis available
★★★ Should you really be excluding non-canonical URLs from your XML sitemap?
Sitemaps must contain only canonical and indexable URLs, meaning those that should appear in search results. URLs that redirect elsewhere or are marked as noindex provide little value in the sitemap....
Nov 16, 2023 ⚡ Analysis available
★★★ Does an XML sitemap really accelerate Googlebot's crawling of your website?
An XML format sitemap can help search engines discover your site's pages faster and enables more efficient site exploration, particularly for sites with many pages....
Nov 16, 2023 ⚡ Analysis available
★★★ Do you really need a sitemap to get indexed by Google?
Not all websites need a sitemap. You should consult Google's documentation to determine if your site actually needs one....
Nov 16, 2023 ⚡ Analysis available
★★★ Should you really limit lastmod updates in your XML sitemaps?
The lastmod attribute should only be modified when significant changes occur on a page. If modified too often without reason, crawl scheduling will treat these entries as useless and risk ignoring the...
Nov 16, 2023 ⚡ Analysis available
★★★ What are the real technical limits of XML sitemap files that can kill your SEO visibility?
XML sitemap files have strict limits: 50 megabytes maximum or 50,000 URLs maximum in a single file....
Nov 16, 2023 ⚡ Analysis available
★★★ Should you really split your large sitemaps into multiple files?
If your site exceeds the limits of a single sitemap, split it into multiple files. This approach is also useful for debugging issues because problematic URLs can be isolated in a single sitemap....
Nov 16, 2023 ⚡ Analysis available
★★ Should you really submit every single URL from your sitemap to Google?
Before dividing a large sitemap, ask yourself if you really need all those URLs in the sitemap and what the probability is that they will all be indexed....
Nov 16, 2023 ⚡ Analysis available
★★ What content types should you really include in your sitemaps?
Sitemaps can include different types of web pages: articles, videos, images, or any other type of web page intended to appear in search results....
Nov 16, 2023 ⚡ Analysis available
★★ Are sitemaps really enough to guarantee optimal discovery of your pages by Google?
Sitemaps are tools that allow Google Search to discover pages on a website. They are particularly useful for helping Google find pages faster and more efficiently....
Nov 13, 2023 ⚡ Analysis available
★★ Are sitemaps really only beneficial for very large websites?
Sitemaps are very useful for owners of very large websites who want Google Search to discover their pages faster. Proper sitemap configuration improves the speed of content discovery....
Nov 13, 2023 ⚡ Analysis available
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