What does Google say about SEO? /
Martin Splitt is a Developer Advocate at Google, specializing in JavaScript rendering and modern web application indexing. He created the 'SEO Mythbusting' video series and regularly explains how Googlebot handles JavaScript frameworks. His statements are essential for developers looking to optimize the SEO of their applications.
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★★★ Is page speed really a decisive ranking factor for Google?
Page speed is important for SEO, but more importantly for your website's users. Google considers page performance as an element of SEO....
Nov 29, 2023 ⚡ Analysis available
★★★ Are images really the biggest performance bottleneck dragging down your website?
Images are one of the main causes of performance problems on websites. By optimizing images, you should see an improvement in page performance....
Nov 29, 2023 ⚡ Analysis available
★★ Should you really migrate all your images to WebP to boost your SEO performance?
To optimize images, it is recommended to use modern formats like WebP, or to select the right parameters for JPEG encoding to improve performance....
Nov 29, 2023 ⚡ Analysis available
★★ Does Google really consider the srcset attribute on images for SEO?
In your website code, you can use the srcset attribute on image or photo elements to provide different devices with the best image adapted for users....
Nov 29, 2023 ⚡ Analysis available
★★★ Are third-party scripts really sabotaging your Core Web Vitals even when they're not visible on screen?
Plugins or third-party scripts used to display image carousels or widgets sometimes circulate a lot of data over the network and slow down the browser, even if the widget doesn't display on the page....
Nov 29, 2023 ⚡ Analysis available
★★ Is Lighthouse really enough to spot all your problematic JavaScript code?
To identify problematic scripts, you can use Lighthouse which flags unused JavaScript, or use the Network panel in DevTools to find slow scripts....
Nov 29, 2023 ⚡ Analysis available
★★★ Is lazy loading really safe for your SEO rankings?
Lazy loading can be used for content that isn't immediately visible when a page is first visited, thereby improving initial loading performance....
Nov 29, 2023 ⚡ Analysis available
★★ Is the loading=lazy attribute really enough to optimize image loading for SEO?
For images and iframes, simply add the loading=lazy attribute to HTML elements to implement deferred loading in a simple and effective way....
Nov 29, 2023 ⚡ Analysis available
★★ Should you really preload videos with poster images for SEO success?
To optimize videos, it is recommended to use preloading and a poster image as a placeholder to improve loading performance....
Nov 29, 2023 ⚡ Analysis available
★★★ Should you really sacrifice traffic volume for relevance?
Don't focus solely on traffic volume. It's misleading to look at traffic numbers without considering relevance. High traffic without relevance has no real value for your site....
Nov 21, 2023 ⚡ Analysis available
★★★ What does Google really recommend for optimizing page load speed?
Google recommends three main approaches to improve web page load speed: using the Core Web Vitals report and recommendations from PageSpeed Insights and Lighthouse, implementing lazy loading, and opti...
Nov 20, 2023 ⚡ Analysis available
★★ Does page speed really improve your overall SEO rankings?
Improving a website's page loading speed contributes to enhancing the site's overall organic search rankings....
Nov 20, 2023 ⚡ Analysis available
★★★ How can you pinpoint the exact Core Web Vitals problems that are actually hurting your SEO rankings?
Google recommends using the Core Web Vitals report to identify and fix performance problems affecting user experience and search rankings....
Nov 20, 2023 ⚡ Analysis available
★★★ Why Does Google Recommend PageSpeed Insights and Lighthouse for Speed Optimization?
Google recommends using PageSpeed Insights and Lighthouse tools which provide concrete recommendations to improve page loading speed....
Nov 20, 2023 ⚡ Analysis available
★★ Is lazy loading really a recommended SEO best practice by Google?
Google recommends implementing lazy loading (deferred loading) as a technique to improve the loading speed of web pages....
Nov 20, 2023 ⚡ Analysis available
★★ Does image optimization really boost page speed and SEO, or is it just another ranking myth?
Google recommends optimizing images as an essential method to improve page loading speed and natural search ranking....
Nov 20, 2023 ⚡ Analysis available
★★★ Should you really be excluding non-canonical URLs from your XML sitemap?
Sitemaps must contain only canonical and indexable URLs, meaning those that should appear in search results. URLs that redirect elsewhere or are marked as noindex provide little value in the sitemap....
Nov 16, 2023 ⚡ Analysis available
★★★ Does an XML sitemap really accelerate Googlebot's crawling of your website?
An XML format sitemap can help search engines discover your site's pages faster and enables more efficient site exploration, particularly for sites with many pages....
Nov 16, 2023 ⚡ Analysis available
★★★ Do you really need a sitemap to get indexed by Google?
Not all websites need a sitemap. You should consult Google's documentation to determine if your site actually needs one....
Nov 16, 2023 ⚡ Analysis available
★★★ Should you really limit lastmod updates in your XML sitemaps?
The lastmod attribute should only be modified when significant changes occur on a page. If modified too often without reason, crawl scheduling will treat these entries as useless and risk ignoring the...
Nov 16, 2023 ⚡ Analysis available
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