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Official statement

The robots.txt file must be placed at the root of your domain (example.com/robots.txt). It cannot be placed in a subdirectory like example.com/products/robots.txt, or it will not work.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 04/12/2024 ✂ 13 statements
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Other statements from this video 12
  1. La balise meta robots noindex suffit-elle vraiment à empêcher l'indexation d'une page ?
  2. Peut-on vraiment piloter Googlebot News et Googlebot Search avec des balises meta robots distinctes ?
  3. Peut-on vraiment empiler plusieurs directives meta robots dans une seule balise ?
  4. L'en-tête HTTP X-Robots peut-il remplacer la balise meta robots ?
  5. Faut-il gérer un robots.txt distinct pour chaque sous-domaine ?
  6. Le fichier robots.txt est-il vraiment respecté par tous les moteurs de recherche ?
  7. Faut-il utiliser les wildcards dans robots.txt pour mieux contrôler son crawl ?
  8. Faut-il vraiment déclarer son sitemap XML dans le fichier robots.txt ?
  9. Pourquoi ne faut-il jamais combiner robots.txt et meta noindex sur la même page ?
  10. Pourquoi robots.txt empêche-t-il Google de désindexer vos pages ?
  11. Robots.txt bloque-t-il vraiment l'indexation de vos pages ?
  12. Le rapport robots.txt de Google Search Console change-t-il vraiment la donne pour le crawl ?
📅
Official statement from (1 year ago)
TL;DR

The robots.txt file must be placed at the root of your domain (example.com/robots.txt). Any other location, including in a subdirectory, will make the file invisible to search engines. This technical rule has no exceptions.

What you need to understand

Why can the robots.txt file only exist at the domain root?

The specifications of the robots exclusion protocol, defined back in 1994, enforce this constraint. When a crawler arrives on a site, it looks for the file in only one place: the root of the domain.

A robots.txt placed at example.com/blog/robots.txt or example.com/fr/robots.txt will simply be ignored. Googlebot will never scan these paths looking for crawl directives.

Does this rule apply to all subdomains?

Each subdomain is treated as a distinct domain. If you have blog.example.com, it requires its own robots.txt file at blog.example.com/robots.txt.

A robots.txt placed on example.com/robots.txt will have absolutely no effect on blog.example.com. The two entities are completely independent from a crawling perspective.

What are the consequences of incorrect placement?

The crawler will interpret the absence of robots.txt as total permission to crawl. All your Disallow directives will be completely ignored.

  • Loss of control over crawl budget: sections you wanted to block will be explored
  • Risk of indexing sensitive content: test pages, URL parameters, staging environments
  • Wasted server resources: unoptimized crawling on areas with no SEO value
  • Inability to declare the sitemap: the Sitemap directive in robots.txt will not be read

SEO Expert opinion

Is this technical rule as rigid as it appears?

Yes, with absolutely no wiggle room. Unlike other aspects of SEO where Google shows some flexibility, the placement of robots.txt falls under a strict protocol standard.

I've tested this across dozens of domains: a mispaced robots.txt is equivalent to its complete absence. No exceptions, no special cases where Google would look for it elsewhere "out of kindness."

Why does this error remain common despite its simplicity?

Several modern web architectures create confusion. Multilingual sites with directory structures (/fr/, /en/) lead some developers to want distinct robots.txt files per language — which doesn't work.

E-commerce platforms with multiple shops under the same domain also generate this error. example.com/shop-a/ and example.com/shop-b/ necessarily share the same root robots.txt.

Warning: Some CMS platforms allow you to create robots.txt files in subdirectories via their interface. This is a trap — these files will serve no purpose for crawling, even if they are technically accessible via HTTP.

What nuances should be added to this statement?

The only subtlety concerns subdomains. Many confuse directories and subdomains: example.com/mobile/ is a directory (same robots.txt), mobile.example.com is a subdomain (distinct robots.txt required).

For sites with complex architecture — multilingual, multi-country, multi-catalog — management quickly becomes complicated. A single robots.txt must manage all directives, which can rapidly become difficult to maintain and audit.

Practical impact and recommendations

How can you verify that your robots.txt is correctly placed?

The test is immediate: type yourdomain.com/robots.txt in a browser. If the file displays, the location is correct. If you get a 404, the file either doesn't exist or is mispaced.

Also use Search Console in Settings > robots.txt. Google will tell you if it detects a file and allows you to test URLs against your directives.

What should you do if your architecture requires different rules for different sections?

All your directives must be consolidated in a single root file. Structure it with clear comments to separate blocks by section or language.

If your need for granularity is truly important — controlling crawling differently depending on site zones — the solution involves conditional server-side rules or, better yet, using the robots meta tag in the pages concerned.

What mistakes should you absolutely avoid?

  • Never create a robots.txt in a subdirectory thinking it will be recognized
  • Don't forget that a subdomain requires its own robots.txt file
  • Don't confuse HTTP availability (the file is accessible) with crawler recognition (only the root matters)
  • Avoid redirects 301/302 on robots.txt — Google follows the redirect but it's bad practice that can create delays
  • Verify that the file returns a 200 status code and text/plain Content-Type
The robots.txt remains one of the simplest files technically, but its rigid placement requirement tolerates no approximation. For sites with complex architectures, multi-domain setups, or multilingual structures, optimal crawl management can quickly become strategic. In these cases, support from a specialized SEO agency helps avoid costly mistakes and fine-tune crawler behavior according to your business priorities.

❓ Frequently Asked Questions

Puis-je avoir plusieurs fichiers robots.txt sur différentes parties de mon domaine ?
Non. Un seul robots.txt par domaine, obligatoirement à la racine. Les fichiers placés ailleurs seront ignorés par tous les moteurs de recherche.
Mon CMS génère automatiquement un robots.txt dans un sous-répertoire, que faire ?
Désactivez cette fonction et créez un robots.txt manuel à la racine. Le fichier généré dans un sous-répertoire ne sert strictement à rien pour le crawl.
Comment gérer un site multilingue avec un seul robots.txt ?
Toutes les directives doivent être dans le fichier racine. Organisez-le avec des commentaires pour distinguer les sections par langue si nécessaire, mais un seul fichier gère tout le domaine.
Un sous-domaine hérite-t-il du robots.txt du domaine principal ?
Non. Chaque sous-domaine est traité comme un domaine distinct et nécessite son propre fichier robots.txt à sa propre racine.
Que se passe-t-il si je redirige /robots.txt vers un autre emplacement ?
Google suivra la redirection, mais c'est une mauvaise pratique qui peut créer des délais inutiles. Placez toujours le fichier directement à la racine sans redirection.
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