John Mueller

★★ Should you really document every single URL during an SEO migration?

It is essential to create a list documenting all old URLs and their new correspondences. This list allows you to track and verify changes after the migration....

Jan 18, 2022 ⚡ Analysis available

★★★ Can a rushed URL migration destroy your search rankings before you even realize what's happening?

Before any URL migration, it is recommended to research available options and analyze potential effects. The timing of the migration must be carefully considered because these changes take time and ha...

Jan 18, 2022 ⚡ Analysis available

★★★ Why does changing a URL cause you to lose a page's entire SEO history?

Google stores its index page by page, based on URLs. When a URL changes, that page's data must be transferred to the new URL, otherwise it's lost....

Jan 18, 2022 ⚡ Analysis available

★★★ Does a simple trailing slash really trigger a complete site migration according to Google?

Any change to URL structure, even minimal ones like removing a trailing slash, is considered by Google as a complete site migration. This isn't a simple technical change but a major operation for sear...

Jan 18, 2022 ⚡ Analysis available

★★★ Should you really add unique content to your e-commerce product pages?

If a product is sold by multiple sites with the same manufacturer's description, adding extra unique and genuinely useful content for the user is a good practice. On the other hand, simply adding fill...

Jan 14, 2022 ⚡ Analysis available

★★ Does search volume of anchor text really impact the value of your internal links?

Google doesn't evaluate internal links based on keyword search volume. What matters is Google's understanding of how important your pages are within your site structure itself....

Jan 14, 2022 ⚡ Analysis available

★★★ Should you delete pages to boost your site's indexation?

If many pages are not indexed, it may be wise to reduce the total number of pages to concentrate value on fewer, higher-quality pages. This can help Google better index and rank your priority pages....

Jan 14, 2022 ⚡ Analysis available

★★★ Why does Google deliberately choose not to index your entire website?

Google doesn't necessarily index all content from every website—this is normal and expected behavior. If a substantial portion of your content is already indexed, that's a good sign. Internal linking ...

Jan 14, 2022 ⚡ Analysis available

★★ Can hidden accordion content really show up in featured snippets?

Content initially hidden in accordions or tabs can be used for featured snippets and normal excerpts. Google generally tries not to show too much initially non-visible content in snippets, but this ca...

Jan 14, 2022 ⚡ Analysis available

★★★ Do you really need to display all FAQ schema questions visibly on your page?

For FAQ schema, Google requires that the question be visible on the page. The answer can be in an accordion system or dropdown menu, but the question must be directly visible....

Jan 14, 2022 ⚡ Analysis available

★★★ Do you really need to mark up ALL your content with structured data?

It is not mandatory to mark all visible content with structured data. If a page contains 20 FAQs, it is acceptable to mark only 5 with the FAQ schema. Structured data must be visible on the page, but ...

Jan 14, 2022 ⚡ Analysis available

★★ Should you really create a separate page for each location to implement Local Business schema correctly?

For a business with multiple locations, it is recommended to create distinct pages for each location and include an individual Local Business schema on each page with address, phone number, and specif...

Jan 14, 2022 ⚡ Analysis available

★★★ Does Google's synonym system really work without any human intervention?

Google's synonym system is entirely automated. There is no manual work on synonym spreadsheets because approximately 10 to 15% of daily search queries are completely new. The system learns automatical...

Jan 14, 2022 ⚡ Analysis available

★★ Why do knowledge panels display differently across devices and search contexts?

Knowledge panels can be displayed differently on mobile and desktop depending on available space and estimated utility for the user. There is no single factor determining their display. Wikipedia is n...

Jan 14, 2022 ⚡ Analysis available

★★ Should you test removing your Disavow file incrementally, or can you delete it all at once?

To test the removal of a Disavow file, it is recommended to proceed incrementally by dividing the file into parts and gradually removing sections to assess the impact, rather than deleting everything ...

Jan 14, 2022 ⚡ Analysis available

★★ Does removing AMP actually boost crawl on your regular pages?

After AMP pages are removed, Googlebot that was frequently crawling these pages to refresh the cache will redirect this crawl activity toward the site's traditional pages....

Jan 14, 2022 ⚡ Analysis available

★★★ Is AMP really a ranking factor for Google?

AMP is not a ranking factor. You shouldn't expect any change in your search rankings simply because you use or don't use AMP pages. On the other hand, AMP pages are generally fast, and speed is a rank...

Jan 14, 2022 ⚡ Analysis available

★★★ Is AMP still a ranking factor in Google Search?

Currently, there are no Google search features exclusively reserved for AMP pages. There is therefore nothing to lose on this front by removing AMP....

Jan 14, 2022 ⚡ Analysis available

★★ Does semantic HTML really boost your search rankings?

Some semantic HTML elements give Google a bit more context about page content, but tags like footer don't really provide additional information for SEO. Semantic HTML remains useful for accessibility ...

Jan 14, 2022 ⚡ Analysis available

★★ Should you noindex your internal search results pages to prevent spammers from creating backlinks?

To prevent spam sites from creating backlinks to your internal search results pages containing their phone numbers or URLs, simply set these search results pages or those containing long queries to no...

Jan 14, 2022 ⚡ Analysis available