John Mueller

★★ Should you be concerned about Core Web Vitals measured exclusively on Chrome?

The Page Experience and Core Web Vitals data in Search Console come solely from the Chrome User Experience Report, representing a subset of Chrome users with specific settings enabled. There is no ext...

Dec 31, 2021 ⚡ Analysis available

★★ Does Google really favor sequential links or multiple pages for SEO pagination?

There is no better or worse approach for pagination (sequential links vs multiple pages). Google treats pagination like normal links between pages. Sequential pagination reinforces the first page, whi...

Dec 31, 2021 ⚡ Analysis available

★★ Does Google really assign an EAT score to your website?

Google does not assign an EAT (Expertise, Authoritativeness, Trustworthiness) score to websites. There is no EAT metric that could increase or decrease. Author pages can be no-indexed without affectin...

Dec 31, 2021 ⚡ Analysis available

★★★ Is the Page Experience score really essential for making it into Top Stories?

To appear in Top Stories, Google uses the Page Experience score as a ranking factor. Only pages with a very good Page Experience score can appear in this section. This is not automatic even with good ...

Dec 31, 2021 ⚡ Analysis available

★★ Should You Really Use Google's Indexing API to Speed Up Your Content Indexing?

Google's Indexing API is designed for job listing content, not for news sites. It has limitations on the number of URLs. While it may speed up crawling, it does not affect the indexing of news article...

Dec 31, 2021 ⚡ Analysis available

★★ Does Googlebot really ignore all browser permissions when crawling?

When rendering pages, Googlebot ignores and does not accept browser permission dialogs (geolocation, pop-ups, etc.). If the content depends on permission acceptance, it will not be accessible to the b...

Dec 31, 2021 ⚡ Analysis available

★★ No Google cache on my page: Should I be worried about my indexing?

It is normal for an indexed page not to have a cached version available in search results. Cached pages are managed separately from indexing. The absence of a cache does not indicate a problem and is ...

Dec 31, 2021 ⚡ Analysis available

★★★ Should you implement your SEO optimizations all at once instead of gradually?

Significant quality changes on a website take a long time to be detected by Google. Expect several months, not just a few days. Therefore, it is recommended to make substantial qualitative improvement...

Dec 31, 2021 ⚡ Analysis available

★★★ Should you prefer rel=canonical over user-agent redirects for unindexed pages?

For unindexed pages receiving external links, it is better to use the rel canonical tag instead of specific 301 redirects for Googlebot. User-agent redirects are technically acceptable but more comple...

Dec 31, 2021 ⚡ Analysis available

★★★ Does Google really index hidden text in your HTML code?

If text is present in the HTML code but visually hidden from users, Google can still index it and use it. However, this is not an intentional good practice. Text intended for indexing should be visibl...

Dec 31, 2021 ⚡ Analysis available

★★★ Is it really necessary to disable geotargeting in Search Console for an international site?

The geotargeting setting in Search Console can affect SEO. If enabled for a specific country, it prioritizes that country and slightly reduces visibility in other countries. For an international news ...

Dec 31, 2021 ⚡ Analysis available

★★★ Should you translate all your pages or focus your efforts on the most strategic ones?

When evaluating overall quality, Google focuses more on important pages that generate significant traffic rather than counting all pages. Therefore, it is recommended to prioritize translation quality...

Dec 31, 2021 ⚡ Analysis available

★★★ Is duplicate content on product pages really harmless for your SEO?

Google does not penalize a site for duplicate content on product descriptions. If the same text appears on multiple pages, Google will simply display one or two of those pages. However, it is essentia...

Dec 31, 2021 ⚡ Analysis available

★★★ Can Poor Translations Harm Your Entire Multilingual Site?

Google evaluates the overall quality of a site. If significant portions are of low quality (like poor translations), this can negatively affect the entire site, including high-quality language version...

Dec 31, 2021 ⚡ Analysis available

★★★ Does Google Analytics 4 Really Influence Your Site's Search Rankings?

John Mueller reminded us (once again) on Twitter that Google does not use data provided by Google Analytics (and GA4 in particular) as a relevance criterion for its search engine algorithm....

Dec 27, 2021 ⚡ Analysis available

★★★ Can You Really Mix Multiple Languages on the Same Site Without Hurting Your SEO?

John Mueller reminded us that Google analyzes the language used in content at the web page level rather than at the broader site level. You can therefore offer pages in English, pages in French, and p...

Dec 27, 2021 ⚡ Analysis available

★★★ Does artificial traffic really affect Google rankings?

Google does not use artificial traffic (traffic bots) as a ranking signal. If a site seems to rise in the rankings with bot traffic, the correlation is likely accidental or due to other quality-of-sea...

Dec 24, 2021 ⚡ Analysis available

★★ Robots.txt or noindex: which option should you choose to block indexing?

For small sites, noindex and robots.txt are practically equivalent. Noindex requires periodic crawling, while robots.txt can leave the URL indexed without content. The choice depends on the ease of te...

Dec 24, 2021 ⚡ Analysis available

★★★ Should you really worry about crawl budget on a site with fewer than 10,000 URLs?

For a site with 5,000 to 10,000 URLs, crawl budget is not a concern. Google can crawl this volume in a few days. Noindex pages will be crawled less frequently over time, but they will still be checked...

Dec 24, 2021 ⚡ Analysis available

★★★ Is it true that you must fully translate a multilingual site to rank well?

It is not necessary to translate all pages of a site. Google evaluates pages in each language individually. Gradually translating, starting with certain pages, is a valid approach. Hreflang also works...

Dec 24, 2021 ⚡ Analysis available