John Mueller

★★ Does semantic HTML really boost your search rankings?

Some semantic HTML elements give Google a bit more context about page content, but tags like footer don't really provide additional information for SEO. Semantic HTML remains useful for accessibility ...

Jan 14, 2022 ⚡ Analysis available

★★★ How long does Google actually take to fully process a domain migration?

There is no fixed timeline for a domain or infrastructure migration to be completely processed by Google. The time required depends on many factors such as content changes, URL structure, and HTML for...

Jan 14, 2022 ⚡ Analysis available

★★★ Should you really add unique content to your e-commerce product pages?

If a product is sold by multiple sites with the same manufacturer's description, adding extra unique and genuinely useful content for the user is a good practice. On the other hand, simply adding fill...

Jan 14, 2022 ⚡ Analysis available

★★★ Is AMP still a ranking factor in Google Search?

Currently, there are no Google search features exclusively reserved for AMP pages. There is therefore nothing to lose on this front by removing AMP....

Jan 14, 2022 ⚡ Analysis available

★★★ Can a site migration really boost your SEO rankings or destroy them completely?

A site migration can have very positive or very negative effects on SEO. The result depends on implementation quality: improvement of internal linking, URL structure, HTML quality. You should not assu...

Jan 14, 2022 ⚡ Analysis available

★★ Should you really create a separate page for each location to implement Local Business schema correctly?

For a business with multiple locations, it is recommended to create distinct pages for each location and include an individual Local Business schema on each page with address, phone number, and specif...

Jan 14, 2022 ⚡ Analysis available

★★★ Can a noindex tag on geolocalized pages wipe your entire website from Google search results?

If you create landing pages by state and add noindex to these individual pages, then the homepage that would be displayed for California would also be noindexed, causing the site to disappear from sea...

Jan 14, 2022 ⚡ Analysis available

★★★ Do you really need to mark up ALL your content with structured data?

It is not mandatory to mark all visible content with structured data. If a page contains 20 FAQs, it is acceptable to mark only 5 with the FAQ schema. Structured data must be visible on the page, but ...

Jan 14, 2022 ⚡ Analysis available

★★★ Does Google's synonym system really work without any human intervention?

Google's synonym system is entirely automated. There is no manual work on synonym spreadsheets because approximately 10 to 15% of daily search queries are completely new. The system learns automatical...

Jan 14, 2022 ⚡ Analysis available

★★ Does search volume of anchor text really impact the value of your internal links?

Google doesn't evaluate internal links based on keyword search volume. What matters is Google's understanding of how important your pages are within your site structure itself....

Jan 14, 2022 ⚡ Analysis available

★★★ Do H1-H6 heading tags really still impact Google rankings?

Google uses heading tags (H1, H2, etc.) to better understand the context of different content sections on a page. A structured hierarchy can help, but the primary effect concerns accessibility for use...

Jan 14, 2022 ⚡ Analysis available

★★★ Should you redirect mobile users to your app—and what are the hidden SEO risks?

Redirecting mobile users to an application is acceptable from an SEO perspective, but you must ensure you don't redirect Googlebot to the app store since it cannot install applications. A systematic r...

Jan 14, 2022 ⚡ Analysis available

★★★ Should you really ditch geo-redirects for a simple dynamic banner?

Instead of automatically redirecting based on geolocation, Google recommends using a dynamic banner that allows users to choose their region. This prevents only one geographic version from being index...

Jan 14, 2022 ⚡ Analysis available

★★ Should you test removing your Disavow file incrementally, or can you delete it all at once?

To test the removal of a Disavow file, it is recommended to proceed incrementally by dividing the file into parts and gradually removing sections to assess the impact, rather than deleting everything ...

Jan 14, 2022 ⚡ Analysis available

★★★ Should you really use the Disavow tool only for purchased links?

The Disavow file should only be used for links where it is 100% obvious they were purchased or exchanged. Random links from spam sites, forums, or copied pages do not need to be added to the Disavow f...

Jan 14, 2022 ⚡ Analysis available

★★ Do Google’s core updates really affect all websites?

For the vast majority of websites, core updates do not change their rankings. Only a minority of sites experience significant changes during these algorithm updates....

Jan 11, 2022 ⚡ Analysis available

★★★ Can One Bad Section Really Tank Your Entire Site's SEO Rankings?

John Mueller reminded us during a webmaster hangout that if a portion of a website is of poor quality (he mentioned, for example, poor translation into another language, but not limited to that), this...

Jan 10, 2022 ⚡ Analysis available

★★ Does Google Search Console really account for all your SEO impressions?

Search Console includes in the performance report all impressions where a URL from the site appears in the results, including Google Business profiles, People Also Ask, and image thumbnails. The avera...

Jan 09, 2022 ⚡ Analysis available

★★★ Is crawl budget really insignificant for your site?

For a site publishing a few pages per day or even 10,000 pages daily, crawl budget is generally not a limiting factor. Google can easily crawl these volumes. Crawl budget only becomes relevant for sit...

Jan 09, 2022 ⚡ Analysis available

★★ Should you really worry about internal content duplication?

Internal content duplication (between category page and blog article, for example) is normal and generally acceptable. Google's systems recognize these natural duplications on a website....

Jan 09, 2022 ⚡ Analysis available