Lizzi Sassman

★★★ Why did Google split its guidelines into strict rules and simple recommendations?

The old Webmaster Guidelines, which existed for 20 years, have been restructured to separate strict requirements (spam policies) from recommended best practices. This modularization makes it possible ...

Dec 22, 2022 ⚡ Analysis available

★★ Does Google really distinguish between documentation changes and algorithm updates?

Following reactions to the 15-megabyte limit controversy, Google created a dedicated page for documentation updates. This page clearly indicates when a change in documentation reflects new information...

Dec 22, 2022 ⚡ Analysis available

★★★ Why does Google document some ranking systems but keep others completely hidden?

Google maintains detailed documentation on more recent systems, such as helpful content and product reviews. These resources help website owners understand these ranking systems....

Dec 21, 2022 ⚡ Analysis available

★★ Is Google Really Being Transparent About Algorithm Updates, and What Does It Mean for Your SEO?

Google does its best to inform website owners about updates, because change is difficult. It is important that you have the information you need to succeed with Google Search....

Dec 21, 2022 ⚡ Analysis available

★★ Does Google really expect you to solve your traffic drops through a community forum instead of direct support?

To get more information about changes affecting your website, Google recommends the Search Central Help Community....

Dec 21, 2022 ⚡ Analysis available

★★ Should you really be sending feedback to Google about its SEO documentation gaps?

If something isn't clear in Google's documentation, website owners are encouraged to send feedback....

Dec 21, 2022 ⚡ Analysis available

★★★ Is Google's shift from Webmaster Guidelines to Search Essentials just a rebrand, or does it signal something bigger?

Google has transformed its Webmaster Guidelines into Search Essentials. These directives include minimum technical requirements, anti-spam policies with new sections on deceptive features, scams, frau...

Dec 21, 2022 ⚡ Analysis available

★★★ Are Search Essentials really the non-negotiable foundation for ranking on Google?

If you're building websites for Google Search, Search Essentials are essential. They form the foundation of the guidelines that website owners must follow....

Dec 21, 2022 ⚡ Analysis available

★★★ Are Panda and Penguin Still Relevant in Modern SEO?

Google has published a guide on Google Search ranking systems. The guide covers more than 20 systems, including some that have been retired, such as Panda and Penguin. This is an excellent reference f...

Dec 21, 2022 ⚡ Analysis available

★★★ Does Google finally publish a complete history of its ranking updates?

Google provides a list of ranking updates that includes the deployment and completion dates for each update. This helps verify changes on Google's side when you notice modifications in your site's per...

Dec 21, 2022 ⚡ Analysis available

★★★ Should you really sit tight when Google reports an incident on the dashboard?

When an incident is published on the dashboard, site owners have nothing to change or fix on their end. The problem comes from Google's systems and will be resolved by Google. Webmasters simply need t...

Dec 14, 2022 ⚡ Analysis available

★★★ Should you really limit the Organization schema to just your homepage?

The Organization schema should only be placed on your site's homepage. There is no need to duplicate it across all pages, except in special cases like e-commerce platforms with multiple distinct store...

Nov 03, 2022 ⚡ Analysis available

★★ Can you really add any schema markup without risking your SEO performance?

You can add any type of schema markup on web pages — it's open to all. However, it must be relevant to the page in question and compliant with the documentation to benefit from specific features....

Nov 03, 2022 ⚡ Analysis available

★★ Are structured content templates really a game-changer for SEO performance?

Content templates (similar H1-H2-H3 structure) can be useful because they create consistency and help users find information. This works well for documentation and reference pages....

Nov 03, 2022 ⚡ Analysis available

★★ Should you really tag foreign words with the lang attribute for SEO purposes?

For foreign words or phrases within your content, no specific HTML markup is required for Google Search. The span tag with lang attribute can be useful for screen readers and follows W3C best practice...

Oct 21, 2022 ⚡ Analysis available

★★ Are FAQs in blog articles really worth it for SEO rankings?

Adding FAQs to a blog article is neither good nor bad in itself—it's just a format. What really matters is thinking about your audience and answering the questions that actually matter to them, not th...

Oct 21, 2022 ⚡ Analysis available

★★★ Does noindex really help you save crawl budget, or is it the wrong tool for the job?

Adding noindex to optimize crawl budget is ineffective because Google must crawl the page to discover the noindex tag. Only robots.txt allows you to control crawling. The number of noindex pages does ...

Oct 21, 2022 ⚡ Analysis available

★★ Do you really need to stick to just one topic on your site to rank well?

It is acceptable to cover multiple topics on a website or blog as long as they are relevant to your audience and provide value. The key question: would your audience find this content useful by coming...

Oct 21, 2022 ⚡ Analysis available

★★★ Does word count really matter for SEO ranking?

There is no minimum or maximum word count for an article. Word count alone is not a ranking signal. What matters is creating quality content that covers all relevant details for your audience....

Oct 21, 2022 ⚡ Analysis available

★★★ Does Google really accept machine-translated content on multilingual websites?

Using automatic translations is acceptable to Google as long as a human is involved in the review process. The key is that quality remains good for human readers after minor adjustments....

Oct 21, 2022 ⚡ Analysis available