Lizzi Sassman

★★ Does adding descriptive text around your images really boost their rankings in Google Images?

To improve illustration performance in search results, you need to add text on the page to introduce the illustrations, plus alternative text for each image. Use descriptive words that users would act...

Sep 07, 2022 ⚡ Analysis available

★★★ Does word count really matter for SEO rankings?

Content can be useful whether it's short or long. It depends on the context and what the person is searching for. The number of words (500, 1000, etc.) doesn't matter if the content answers the user's...

Sep 07, 2022 ⚡ Analysis available

★★★ Do structured data really improve your Google rankings?

Structured data in itself is not a ranking signal. It is not guaranteed that rich results will appear systematically. Google's algorithm examines many factors to create the best search experience base...

Sep 07, 2022 ⚡ Analysis available

★★ Are structured video data really just about getting your content indexed?

Even if a video is indexed, it's still worthwhile to add structured data. This helps Google better understand the video (topic, title, statistics) and can make your videos eligible for other features ...

Sep 07, 2022 ⚡ Analysis available

★★ Does accessibility really boost your content's international SEO performance across multiple languages?

Writing short, well-structured texts improves accessibility and facilitates translation. Content becomes longer in certain languages like German, so starting with concise text is beneficial for everyo...

Aug 11, 2022 ⚡ Analysis available

★★ How does Google detect and filter 40 billion spam pages every single day?

Every day, Google discovers 40 billion spammy pages. This illustrates the scale of Google's efforts to identify and filter low-quality content across the web....

Jul 26, 2022 ⚡ Analysis available

★★★ Should you really prioritize users over machines in SEO?

Webmaster guidelines recommend designing websites with users first in mind, then machines. The goal is to make the site work for the people who visit it....

Jun 21, 2022 ⚡ Analysis available

★★ Does web accessibility directly impact your Google rankings?

Webmaster guidelines include accessibility as part of user experience, notably mentioning the importance of alt text for images and other standard accessibility practices....

Jun 21, 2022 ⚡ Analysis available

★★ Why is Google probably ignoring your feedback on SEO documentation?

The most useful feedback is that which clearly explains what is confusing, which points out specific contradictions or errors. Vague feedback like simply writing 'broken' is difficult to act on....

Apr 26, 2022 ⚡ Analysis available

★★★ Should your structured data always reflect exactly what visitors actually see on your page?

What appears in structured data must match the page content to avoid being classified as spam. This is a core guideline requirement to prevent issues, even though unintentional technical errors can oc...

Apr 07, 2022 ⚡ Analysis available

★★★ Should you really prioritize qualified traffic over raw visitor volume?

It's better to have qualified traffic than maximum volume. Visitors who genuinely match your target audience are far more likely to convert. Optimizing to attract as much traffic as possible can backf...

Mar 24, 2022 ⚡ Analysis available

★★★ Should you sacrifice traffic volume to reach the right audience?

Changing a page's title and meta description to more precisely target your desired audience can significantly reduce unqualified traffic. In the documented case, organic traffic dropped from 40% to 20...

Mar 24, 2022 ⚡ Analysis available

★★ Is generic content quietly killing your SEO differentiation?

Creating overly generic content prevents you from sufficiently differentiating your page and showcasing your unique value. It's important to target your audience and subject matter precisely to avoid ...

Mar 24, 2022 ⚡ Analysis available

★★ Does user satisfaction rate actually reveal a hidden SEO targeting issue?

User feedback via satisfaction buttons and post-reading surveys can reveal a gap between your content's intention and what visitors are actually searching for. A 50% satisfaction rate instead of 75% s...

Mar 24, 2022 ⚡ Analysis available

★★★ Why shouldn't you rely on robots.txt to protect your sensitive content?

A robots.txt file is not an appropriate or effective method for blocking sensitive or confidential content. It does not prevent your server from delivering those pages to a browser that requests them....

Sep 09, 2021 ⚡ Analysis available

★★★ Is it true that creating valuable content is the most powerful SEO factor?

Creating compelling and useful content will likely impact your website more than all the other discussed SEO factors. Organic buzz or word-of-mouth helps build your site's reputation with users and Go...

Sep 09, 2021 ⚡ Analysis available