Lizzi Sassman

★★ Do you really need to duplicate the Organization schema on every page of your website?

The organization schema only needs to be added once on the site, generally on the homepage or 'about' page. There's no need to duplicate it on every page....

Oct 21, 2022 ⚡ Analysis available

★★★ Can self-hosted reviews display star ratings in Google search results for local businesses?

For local businesses or organizations, self-hosted reviews (where the entity hosting the review also controls the review about itself) are not eligible for displaying review star ratings in search res...

Oct 21, 2022 ⚡ Analysis available

★★★ Does Google Search Central Documentation Get Special Treatment in Search Results?

Google Search Central documentation receives no preferential treatment in search algorithms. There is no button to automatically rank first. Google must do SEO like any other website....

Oct 20, 2022 ⚡ Analysis available

★★ Do you really need to check Search Console every single day?

It is not necessary to check Search Console every day. The frequency depends on your needs and usage. A periodic consultation to investigate specific changes is sufficient....

Oct 20, 2022 ⚡ Analysis available

★★ Should you always use a 301 redirect for a permanent URL change, or are there exceptions that work better?

301 redirects must be used for permanent URL changes, not 302s. Google recommends testing redirects before putting them into production....

Oct 20, 2022 ⚡ Analysis available

★★ Should you really fix every single 404 error on your website?

It's acceptable to leave pages returning 404 if there is no appropriate replacement page. Systematically redirecting to the homepage can create a more confusing experience than a genuine 404 error....

Oct 20, 2022 ⚡ Analysis available

★★ Should you really segment your sitemaps beyond 50,000 URLs?

Sitemaps exceeding the 50,000 URL limit generate errors in Search Console. It is recommended to segment sitemaps to respect this limit, even if the site can function without a sitemap....

Oct 20, 2022 ⚡ Analysis available

★★ Should you really automate hreflang tags to manage multilingual websites?

Hreflang links can be automatically integrated into the head of pages for managing language versions. Clickable links in the language selector can help discover alternative versions....

Oct 20, 2022 ⚡ Analysis available

★★★ Do titles and meta descriptions really influence SEO beyond just improving click-through rates?

Adding optimized titles and meta descriptions has a measurable positive impact on SEO performance. These elements are essential even for technical documentation sites....

Oct 20, 2022 ⚡ Analysis available

★★ Does Google really rewrite your title tags however it sees fit?

Google can rewrite title tags in search results, even for its own sites. Complete control over title display is not guaranteed....

Oct 20, 2022 ⚡ Analysis available

★★ Should you really be using nofollow links in your client case studies?

Using nofollow links is appropriate in case studies to maintain equity and avoid any perception of favorable link exchange....

Oct 20, 2022 ⚡ Analysis available

★★ How can you convince a development team to prioritize Core Web Vitals?

Improvements to Core Web Vitals and page speed can be challenging to prioritize within development teams. Proof of business impact is often necessary to secure resources....

Oct 20, 2022 ⚡ Analysis available

★★ Do FAQ structured data really deliver rich snippets, or is Google overselling the feature?

Adding FAQ structured data enables rich appearance in search results. Success is measured via the Search Console report showing pages with this feature active....

Oct 20, 2022 ⚡ Analysis available

★★ How can you accurately measure SEO success when you're making multiple changes at once?

When multiple SEO optimizations are implemented simultaneously, it becomes difficult to attribute improvements to any specific action. The stability objective (net neutral) may be appropriate during m...

Oct 20, 2022 ⚡ Analysis available

★★ Should you really stop writing 'image of' in alt attributes?

You should not start each alt attribute with repetitive formulations like 'screenshot of' or 'image of'. Screen readers already know it's an image. It's better to start directly with the relevant desc...

Oct 06, 2022 ⚡ Analysis available

★★ Should you really write complete sentences in alt attributes?

Alt text can simply be a descriptive phrase; it doesn't need to be a complete, grammatically perfect sentence. A concise and clear description is sufficient....

Oct 06, 2022 ⚡ Analysis available

★★ Should you really fill the alt attribute for every single image on your site?

For purely decorative images with aesthetic purpose, it is acceptable to leave the alt attribute empty. However, if the image serves a purpose (even a decorative one), adding alt text may be preferabl...

Oct 06, 2022 ⚡ Analysis available

★★ Are your logos and clickable buttons sabotaging your accessibility and SEO performance?

For functional images like logos or buttons, alt text must be added for accessibility purposes. For SEO, users may search for logos ('logo of X company'), so the alt text should reflect this potential...

Oct 06, 2022 ⚡ Analysis available

★★ Should Local Business markup really be limited to just one city?

Local Business markup is intended for businesses with a real physical location. It should only appear for a single city corresponding to that unique physical location....

Sep 07, 2022 ⚡ Analysis available

★★★ Does Google really ignore most of your structured data markup?

Google does not support all available schema.org entities. The Search Gallery provides the complete list of tags supported for rich snippets. Some properties are used as metadata to help Google unders...

Sep 07, 2022 ⚡ Analysis available