What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★★ Are White Label Coupon Sites Doomed by Google's Latest Crackdown?
Google has indicated that white label coupon and discount sites, primarily used to manipulate search rankings, may be penalized for site reputation abuse. However, sites that demonstrate transparency ...
Jun 11, 2024 ⚡ Analysis available
★★ Can we really count on the lastmod field in sitemaps again?
If Google stops trusting the lastmod field of a sitemap due to inaccurate use, it can start trusting it again if the site uses it correctly afterward. The loss of trust is not permanent....
May 30, 2024 ⚡ Analysis available
★★ Why does Google separate web indexing and image indexing?
Google has separate indexes for web search and image search, which is why an image can appear in image search while being reported as unindexed in Search Console....
May 30, 2024 ⚡ Analysis available
★★★ What are the risks of blocking images in robots.txt for your SEO?
Blocking the indexing of images via robots.txt or HTTP headers stops Google from crawling the site and accessing structured data. This prevents the display of images in image search AND thumbnails in ...
May 30, 2024 ⚡ Analysis available
★★ Why does Google keep its spam policies under wraps in SEO?
Google does not provide specific criteria beyond what is officially documented regarding spam policies, as this could aid spammers and create confusion among users....
May 30, 2024 ⚡ Analysis available
★★★ Does buying an expired domain really boost your SEO?
To determine if buying an expired domain is acceptable, one must ask why they are purchasing that specific domain. If the reason is that it had a good ranking in the past, it is probably a bad reason ...
May 30, 2024 ⚡ Analysis available
★★★ Should you use noindex on hosted third-party pages to stay in Google's good graces?
If a site hosting third-party content uses the noindex tag on these pages, it aligns with Google's policy on site reputation abuse and is not seen as a violation....
May 30, 2024 ⚡ Analysis available
★★★ Why is Google focused on site reputation abuse regardless of the domain?
The policy against site reputation abuse concerns the publication of third-party content without real oversight, regardless of the type of domain used (including .co.jp or governmental domains)....
May 30, 2024 ⚡ Analysis available
★★ Why do Google rankings keep changing?
Rankings in search results are never completely stable. Positions can fluctuate regularly, even without a bug, due to the continuous evolution of algorithms and competition....
May 30, 2024 ⚡ Analysis available
★★ Does having separate URLs for mobile and desktop really hurt your images?
When a site uses different URLs for mobile and desktop with different image URLs, the transition to Mobile-First Indexing may cause a temporary loss of traffic to images....
May 30, 2024 ⚡ Analysis available
★★★ How does Mobile-First Indexing affect your mobile SEO?
After the implementation of Mobile-First Indexing, if the mobile content is significantly less developed than the desktop version, a drop in traffic can be expected because Google primarily indexes th...
May 30, 2024 ⚡ Analysis available
★★ What Should You Do with Empty Pages to Optimize Your SEO?
For empty pages awaiting content, Google recommends considering their usefulness to the user. If an author page currently lacks content or a biography, it's best to add a description or avoid creating...
May 30, 2024 ⚡ Analysis available
★★★ Why is it crucial to redirect during a site migration?
When migrating a site, do not use the removal tool to take down the old site. The correct method is to implement 301 redirects from the old site to the new site....
May 30, 2024 ⚡ Analysis available
★★★ Why is the removal tool unsuitable for canonicalization?
The removal tool should never be used for the canonicalization of URLs. For instance, during an HTTPS migration, removing the HTTP versions via this tool will also delete all other versions of the sit...
May 30, 2024 ⚡ Analysis available
★★★ Should you be worried about prefix deletion affecting your SEO traffic?
The prefix deletion option in Search Console removes all pages under a given directory. Using this option on the root of the domain deletes the entire site from the results and reduces organic traffic...
May 30, 2024 ⚡ Analysis available
★★★ Did you know that Google removes multiple versions of a URL at once?
When a single URL removal request is submitted, Google automatically deletes 4 versions of the URL: with/without www and http/https. This multiple deletion can be unintentional for the site owner....
May 30, 2024 ⚡ Analysis available
★★★ Does a temporary URL removal really take effect within 24 hours?
When a temporary URL removal request is made through Search Console, the page disappears from search results within a maximum of 24 hours. However, indexing is not removed, and the page will reappear ...
May 30, 2024 ⚡ Analysis available
★★★ Why does the removal tool only temporarily conceal your content?
The Google Search Console removal tool does not actually delete pages or images. It temporarily blocks their display in search results for a maximum of 6 months. To achieve permanent deletion, actions...
May 30, 2024 ⚡ Analysis available
★★ How can you regain Google's trust using lastmod tags?
If lastmod in the XML sitemap has been used incorrectly (fake dates to force crawling), Google will recognize it and ignore it. However, if the lastmod becomes accurate again, Google will eventually t...
May 30, 2024 ⚡ Analysis available
★★ Is it really impossible to selectively target image indexing?
It is not possible to block image indexing in Google Images while retaining thumbnails in web search results. Robots.txt or HTTP headers block access everywhere, preventing Google from recognizing dat...
May 30, 2024 ⚡ Analysis available
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