What does Google say about SEO? /

Official statement

Google has separate indexes for web search and image search, which is why an image can appear in image search while being reported as unindexed in Search Console.
45:39
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Extracted from a Google Search Central video

⏱ 49:57 💬 EN 📅 30/05/2024 ✂ 32 statements
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📅
Official statement from (1 year ago)
TL;DR

Google uses distinct indexes for web and images. This explains possible inconsistencies in Search Console. Important consequences for image SEO.

What you need to understand

What does this mean for your image SEO?<\/h3>

Google has explicitly stated that it has separate indexes for web and images. This means that your optimization efforts for image SEO should be distinct from those for other digital content.<\/p>

In practice, this can lead to situations where an image is visible in image search but absent from the indexing report in Search Console.<\/p>

  • Images and textual content are treated differently.<\/li>
  • Don't assume that an indexed image is properly accounted for by standard tools.<\/li><\/ul>

    Why does this create confusion?<\/h3>

    It's easy to think that an image appearing in a search is necessarily well indexed overall. However, with these separate indexes, an image can be found in image results while being absent from standard reports.<\/p>

    This prompts a reevaluation of how you check the performance of your visuals in terms of online presence.<\/p>

    • Standard tools are not sufficient for a comprehensive view.<\/li>
    • Focus on specific analyses for images.<\/li><\/ul>

SEO Expert opinion

Is this statement consistent with observed practices?<\/h3>

Yes, many SEO professionals have observed disparities between the indexing of images and web pages. Google is finally clarifying this point, confirming that the approach must be differentiated.<\/p>

Are there implications for crawl budget?<\/h3>

Managing your crawl budget must take this separation into account. The crawlers for images and web do not operate in the same way. Target your robots.txt guidelines and sitemaps accordingly.<\/p>

Beware of hasty conclusions based solely on Search Console reports for images.<\/div>

Practical impact and recommendations

How should SEOs adjust their strategy?<\/h3>

Review your image indexing analysis practices. Ensure that you are not deducing image indexing solely from Search Console.<\/p>

What can mislead you?<\/h3>

Do not assume that success in web search means equivalent success in image search. Be cautious about the distinction of metrics.<\/p>

  • Check web and image indexing separately.<\/li>
  • Use specialized tools for image SEO.<\/li>
  • Monitor performance in image search independently.<\/li><\/ul>
    A nuanced approach is essential. A comprehensive audit by an agency can provide insights that are impossible to obtain alone.<\/div>

❓ Frequently Asked Questions

Pourquoi mon image est-elle visible en recherche mais pas dans Search Console ?
Les index web et images sont distincts. Une image peut être visible même si elle n'apparaît pas comme indexée dans Search Console.
Comment vérifier l'indexation de mes images ?
Utilisez des outils spécifiques au SEO d'images et vérifiez directement dans les résultats de recherche d'images.
Les index séparés affectent-ils l'autorité de mon site ?
Non, mais ils influencent la visibilité des images et nécessitent une stratégie distincte pour maximiser leur exposition.
Dois-je créer des sitemaps séparés pour les images ?
C'est recommandé pour faciliter l'indexation distincte et améliorer le crawl des moteurs de recherche.

🎥 From the same video 31

Other SEO insights extracted from this same Google Search Central video · duration 49 min · published on 30/05/2024

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