Official statement
Rankings are never completely stable. Positions can rise and fall regularly even in the absence of bugs or technical issues. This is a normal behavior of the algorithm.
32:58
Other statements from this video 31 ▾
- 5:03 Why does the removal tool only temporarily conceal your content?
- 7:00 Is the removal tool really a magic fix for your URLs?
- 7:07 Does a temporary URL removal really take effect within 24 hours?
- 9:16 How can you effectively leverage Google's removal tool?
- 10:54 Did you know that Google removes multiple versions of a URL at once?
- 11:05 Did you know that Google's URL removal tool can impact 4 versions at once?
- 11:58 Should you be worried about prefix deletion affecting your SEO traffic?
- 14:03 Why is the removal tool not suitable for normalizing URLs?
- 14:03 Why is the removal tool unsuitable for canonicalization?
- 14:36 Why should you avoid the removal tool during site migrations?
- 15:16 Why is it crucial to redirect during a site migration?
- 16:06 What’s the best way to permanently delete content without leaving any SEO traces?
- 17:12 Is it true that deleting URLs won't fix your manual penalties?
- 27:42 What Should You Do with Empty Pages to Optimize Your SEO?
- 29:51 How does Mobile-First Indexing affect your mobile SEO?
- 29:51 Does having separate URLs for mobile and desktop really hurt your images?
- 30:51 Could Mobile-First Indexing be harming your SEO traffic?
- 32:58 Why do Google rankings keep changing?
- 34:32 Why is Google focused on site reputation abuse regardless of the domain?
- 35:32 Why doesn't domain type impact site reputation abuse?
- 36:37 Should you use noindex on hosted third-party pages to stay in Google's good graces?
- 37:37 Should you use 'noindex' to manage hosted content and protect your site's reputation?
- 39:44 Is relying on an expired domain's past ranking a bad move?
- 39:44 Does buying an expired domain really boost your SEO?
- 40:18 Why won't Google reveal their anti-spam criteria?
- 40:18 Why does Google keep its spam policies under wraps in SEO?
- 42:58 What are the risks of blocking images in robots.txt for your SEO?
- 42:59 Is it really impossible to selectively target image indexing?
- 45:39 Why does Google separate web indexing and image indexing?
- 46:44 How can you regain Google's trust using lastmod tags?
- 46:44 Can we really count on the lastmod field in sitemaps again?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Should You Worry About Traffic Fluctuations on a Small Website?
View statement →
TL;DR
Google states that ranking fluctuations are normal, even without bugs. This is an inherent characteristic of the algorithm. SEO professionals should therefore expect frequent variations.
❓ Frequently Asked Questions
Les fluctuations de classement signifient-elles qu'il y a un bug ?
Non, les fluctuations sont normales et font partie du fonctionnement de l'algorithme.
Devrais-je m'inquiéter de petites fluctuations quotidiennes ?
Non, les petites fluctuations sont courantes et non préoccupantes en soi.
Comment identifier si une baisse est due à un problème ?
Une baisse persistante sans reprise pourrait indiquer un problème. Analysez les tendances sur le long terme.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · duration 49 min · published on 30/05/2024
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