Official statement
When buying an expired domain, ask yourself why you're choosing this domain over another. If the reason is that this domain had a good ranking in the past, it's likely a poor reason and a misuse.
39:44
Other statements from this video 31 ▾
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- 35:32 Why doesn't domain type impact site reputation abuse?
- 36:37 Should you use noindex on hosted third-party pages to stay in Google's good graces?
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- 46:44 Can we really count on the lastmod field in sitemaps again?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
How Long Does It Really Take for an Old Domain to Recover Its SEO Visibility?
View statement →
TL;DR
Google advises against purchasing an expired domain solely for its past ranking. This approach is seen as a misuse. Instead, consider strategies based on current relevance criteria.
❓ Frequently Asked Questions
Quelle est la durée idéale pour évaluer un domaine expiré?
Examinez l'historique complet, idéalement plusieurs années en arrière, pour comprendre les fluctuations passées.
Quelle est la principale menace des domaines expirés ?
Ils peuvent avoir des backlinks toxiques ou subir des pénalités qui nuisent au référencement si mal évalués.
Peut-on encore trouver de la valeur dans un domaine expiré ?
Oui, si le domaine a une bonne réputation et un historique de contenu pertinent, mais il faut une analyse poussée.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · duration 49 min · published on 30/05/2024
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