Official statement
When migrating a site, do not use the removal tool to take down the old site. The correct method is to implement 301 redirects from the old site to the new site.
15:16
Other statements from this video 31 ▾
- 5:03 Why does the removal tool only temporarily conceal your content?
- 7:00 Is the removal tool really a magic fix for your URLs?
- 7:07 Does a temporary URL removal really take effect within 24 hours?
- 9:16 How can you effectively leverage Google's removal tool?
- 10:54 Did you know that Google removes multiple versions of a URL at once?
- 11:05 Did you know that Google's URL removal tool can impact 4 versions at once?
- 11:58 Should you be worried about prefix deletion affecting your SEO traffic?
- 14:03 Why is the removal tool not suitable for normalizing URLs?
- 14:03 Why is the removal tool unsuitable for canonicalization?
- 14:36 Why should you avoid the removal tool during site migrations?
- 16:06 What’s the best way to permanently delete content without leaving any SEO traces?
- 17:12 Is it true that deleting URLs won't fix your manual penalties?
- 27:42 What Should You Do with Empty Pages to Optimize Your SEO?
- 29:51 How does Mobile-First Indexing affect your mobile SEO?
- 29:51 Does having separate URLs for mobile and desktop really hurt your images?
- 30:51 Could Mobile-First Indexing be harming your SEO traffic?
- 32:58 Why are ranking fluctuations a normal part of SEO?
- 32:58 Why do Google rankings keep changing?
- 34:32 Why is Google focused on site reputation abuse regardless of the domain?
- 35:32 Why doesn't domain type impact site reputation abuse?
- 36:37 Should you use noindex on hosted third-party pages to stay in Google's good graces?
- 37:37 Should you use 'noindex' to manage hosted content and protect your site's reputation?
- 39:44 Is relying on an expired domain's past ranking a bad move?
- 39:44 Does buying an expired domain really boost your SEO?
- 40:18 Why won't Google reveal their anti-spam criteria?
- 40:18 Why does Google keep its spam policies under wraps in SEO?
- 42:58 What are the risks of blocking images in robots.txt for your SEO?
- 42:59 Is it really impossible to selectively target image indexing?
- 45:39 Why does Google separate web indexing and image indexing?
- 46:44 How can you regain Google's trust using lastmod tags?
- 46:44 Can we really count on the lastmod field in sitemaps again?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Should you really redirect all 404 pages to improve your SEO?
View statement →
TL;DR
Don't delete the old site during migration; instead, use 301 redirects. This preserves SEO juice and ensures that the authority of the old site is transferred to the new one.
❓ Frequently Asked Questions
Qu'est-ce qu'une redirection 301 ?
C'est une redirection permanente du contenu d'une URL à une autre, conservant l'autorité du lien.
Les redirections 301 affectent-elles le classement ?
Elles préservent généralement le classement et la valeur de l'ancien site sur le nouveau.
Que se passe-t-il si je supprime l'ancien site sans redirection ?
Vous perdrez l'autorité et le classement SEO construits au fil du temps.
🎥 From the same video 31
Other SEO insights extracted from this same Google Search Central video · duration 49 min · published on 30/05/2024
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