Google

★★★ Are your automatic Geo IP redirects killing your international SEO performance?

Automatic Geo IP redirects can cause significant search engine problems because search crawlers would also be redirected, preventing them from seeing other local versions. It is recommended to display...

Aug 21, 2024 ⚡ Analysis available

★★ Should you worry when robots.txt shows up as a soft 404 in Search Console?

It is normal for the robots.txt file to appear as a soft 404 in Google Search Console. The robots.txt file generally does not need to be indexed, there is nothing to do in this case....

Aug 21, 2024 ⚡ Analysis available

★★ Does Google really crawl URL variations that have no internal links or backlinks pointing to them?

Google generally doesn't randomly test URL variations. Systems rely on links to discover new URLs. Unless you create links to these subdirectories, Google probably won't discover them. And even if Goo...

Aug 21, 2024 ⚡ Analysis available

★★ Why are your rich results displaying the wrong currency and what's the fix?

Wrong currencies displayed in rich results are often a side effect of Google's systems treating the page as substantially duplicated. You need to ensure pages aren't too similar or use Merchant Center...

Aug 21, 2024 ⚡ Analysis available

★★ Can you really reset Search Console data when you take over a website?

Data in Search Console is not linked to users. Anyone who verifies a site later will see this data. There is no way to reset the displayed data. To prevent a deleted site from showing up, use domain v...

Aug 21, 2024 ⚡ Analysis available

★★★ Should you really redirect all 404 pages to improve your SEO?

If a product has a genuine replacement, a redirect is appropriate. But if pages are simply similar, you should return a 404 code rather than redirecting. Redirecting to an irrelevant page frustrates t...

Aug 21, 2024 ⚡ Analysis available

★★★ Do 404 errors really hurt your site's search rankings?

404 errors do not affect the ranking of the rest of your site. They are normal and an integral part of a healthy website. You should not systematically redirect to similar pages, category pages, or th...

Aug 21, 2024 ⚡ Analysis available

★★ Does Google really index all languages the same way?

Google processes content similarly regardless of the language used. If Swahili pages aren't indexed while English pages are, it's probably an internal linking issue. It's recommended to create cross-l...

Aug 21, 2024 ⚡ Analysis available

★★ Why Is Reddit Blocking Bing and Other Search Engines Except Google?

Microsoft confirmed that Reddit blocked Bing and other search engines by updating its robots.txt file on July 1, 2024. Microsoft respects this directive and no longer crawls the site. Reddit specified...

Jul 30, 2024 ⚡ Analysis available

★★ Does Google really require a specific sitemap structure, or can you organize them however you want?

Sitemap files can be organized as desired. Documented limits indicate 50,000 pages per sitemap file. If sitemap files are generated automatically, it is sufficient to fill them up to this limit....

Jul 18, 2024 ⚡ Analysis available

★★★ Do links on crawl-blocked pages really lose all their SEO value?

When a page is blocked from crawling or indexation, you must consider this from the user's perspective: if a page is not available, they cannot do anything with it, so links on that page become somewh...

Jul 18, 2024 ⚡ Analysis available

★ Why is your new favicon taking so long to appear in Google search results?

Favicons generally don't change quickly, so Google's systems don't refresh them often. After a favicon update, you need to verify that all relevant files are updated (there may be multiple favicons ta...

Jul 18, 2024 ⚡ Analysis available

★★ Do you really need to fill in every single field of structured data for Google to actually use it?

You can use structured data markup even without all the required fields, but Google's systems will likely ignore this markup because it will be considered incomplete. For cases with millions of varian...

Jul 18, 2024 ⚡ Analysis available

★★ Is Schema Recipe really restricted to food recipes only, or can you use it creatively?

The structured data schema for recipes cannot be used for non-edible recipes such as deodorant or laundry detergent. Google's guidelines on structured data are very clear on this point. It is not reco...

Jul 18, 2024 ⚡ Analysis available

★★ Is your brand really stuck being confused with a common word? How long does Google actually need to figure it out?

When a brand is confused with a common English word in search results, the situation will resolve itself over time as Google's systems recognize that users are searching for the site and not a misspel...

Jul 18, 2024 ⚡ Analysis available

★★★ Why aren't your product structured data appearing in Google's rich results?

To obtain product rich results, three conditions are necessary: the page must be indexed, it must contain valid structured data, and Google's systems must determine that it is relevant to display this...

Jul 18, 2024 ⚡ Analysis available

★★★ Should you really fix every single indexation error Google reports in Search Console?

You don't need to fix every error reported in the page indexation report. Many errors are expected, for example when part of your site is removed. Other issues can be normal: search engines simply don...

Jul 18, 2024 ⚡ Analysis available

★★ Does Google really treat a site after massive expansion as a brand new website?

When a website grows significantly (for example, moving from 10,000 to 100,000 products), the site becomes globally very different. The old site would represent only 10% of the new one. It is therefor...

Jul 18, 2024 ⚡ Analysis available

★★★ Should you panic if your hreflang disappears temporarily during a migration?

During an incremental CMS migration, if certain pages don't yet have hreflang markup, this connection simply won't be taken into account temporarily. Once the migration is complete and the markup is r...

Jul 18, 2024 ⚡ Analysis available

★★ Is Negative SEO Really Ineffective Against Your Site?

During the latest SERP Conf, Gary Illyes explained that Negative SEO was an ineffective practice. He specifically stated that Google ignores links from thematically unrelated sites, such as spam or in...

Jul 09, 2024 ⚡ Analysis available